MBA 620 Exam 1 Complete Questions and
Correct Answers | Verified Answers |
Complete Exam | Just Released
Question 1
What are 4 categories of alliances?
Correct Answer
1. Acquisitions & mergers
2. Consortia & JV Activities
3. Contract & licensing agreements
4. Networks
Question 2
What are the reasons for strategic wear out?
Correct Answer
1. Changes in customer requirements
2. Changes in distribution systems
3. Innovation by competitors
4. Poor control of company costs
5. Lack of consistent investment
6. Ill-advised changes in successful strategy
Question 3
A Mission should define the boundaries of business' ambitions:
Correct Answer
Product Scope
Market Scope
Geographical Scope
Page 1 of 21
,Question 4
What can influence an organizations mission?
Correct Answer
1. Corporate governance: who SHOULD we serve /accountability
2. Stakeholders - who DO we serve/ balance of power
3. Business Ethics - social responsibility / expectations
4. Cultural Context - Aspects of mission are priority / influence of cultural
environment
Question 5
Information & problem solving for strategic marketing
Correct Answer
Unstructured, external and speculative
Question 6
What is the hierarchy of objectives?
Correct Answer
Corporate - over 3 years: organizations overall direction in term of growth / i.e.
increase profit by 30%
Functional - over 3 years: Marketing, finance, HR, ops - Departments direction in
terms of growth / i.e. 25% increase in marketing share
Operational - 1-3 years: marketing mix (product, service, promotion) Marketing
strategy becomes the objective
Sometimes SBU - level also if org has a divisional structure
Page 2 of 21
, Question 7
What are fight sources of competitive advantage?
Correct Answer
1. Actual product performance: robust, economic, easy to use
2. Perception of product: brand image, product positioning
3. Low-cost operations: location, buying power
4. Legal advantage: patents, contracts, and copyrights
5. Alliances & relationships: networking, procurement
6. Superior skills: database management, design skills
7. Flexibility: developing customized solutions
8. Attitude: aggressive, selling, tough negotiation
Question 8
What are market factors in evaluating the attractiveness of the segment?
Correct Answer
1. Segment size
2. Segments rate of growth (measured in terms of real revenue growth after
inflation)
3. Segments profitability
4. Customers price sensitivity
5. Stage of industry life cycle
6. Predictability
7. Pattern of demand
8. Potential for substitution
Question 9
What falls under product/ market strategies?
Correct Answer
1. Ansoff matrix
2. PIMS (Profit impact of market strategy)
3. PLC (Product Life Cycle)
Page 3 of 21
Correct Answers | Verified Answers |
Complete Exam | Just Released
Question 1
What are 4 categories of alliances?
Correct Answer
1. Acquisitions & mergers
2. Consortia & JV Activities
3. Contract & licensing agreements
4. Networks
Question 2
What are the reasons for strategic wear out?
Correct Answer
1. Changes in customer requirements
2. Changes in distribution systems
3. Innovation by competitors
4. Poor control of company costs
5. Lack of consistent investment
6. Ill-advised changes in successful strategy
Question 3
A Mission should define the boundaries of business' ambitions:
Correct Answer
Product Scope
Market Scope
Geographical Scope
Page 1 of 21
,Question 4
What can influence an organizations mission?
Correct Answer
1. Corporate governance: who SHOULD we serve /accountability
2. Stakeholders - who DO we serve/ balance of power
3. Business Ethics - social responsibility / expectations
4. Cultural Context - Aspects of mission are priority / influence of cultural
environment
Question 5
Information & problem solving for strategic marketing
Correct Answer
Unstructured, external and speculative
Question 6
What is the hierarchy of objectives?
Correct Answer
Corporate - over 3 years: organizations overall direction in term of growth / i.e.
increase profit by 30%
Functional - over 3 years: Marketing, finance, HR, ops - Departments direction in
terms of growth / i.e. 25% increase in marketing share
Operational - 1-3 years: marketing mix (product, service, promotion) Marketing
strategy becomes the objective
Sometimes SBU - level also if org has a divisional structure
Page 2 of 21
, Question 7
What are fight sources of competitive advantage?
Correct Answer
1. Actual product performance: robust, economic, easy to use
2. Perception of product: brand image, product positioning
3. Low-cost operations: location, buying power
4. Legal advantage: patents, contracts, and copyrights
5. Alliances & relationships: networking, procurement
6. Superior skills: database management, design skills
7. Flexibility: developing customized solutions
8. Attitude: aggressive, selling, tough negotiation
Question 8
What are market factors in evaluating the attractiveness of the segment?
Correct Answer
1. Segment size
2. Segments rate of growth (measured in terms of real revenue growth after
inflation)
3. Segments profitability
4. Customers price sensitivity
5. Stage of industry life cycle
6. Predictability
7. Pattern of demand
8. Potential for substitution
Question 9
What falls under product/ market strategies?
Correct Answer
1. Ansoff matrix
2. PIMS (Profit impact of market strategy)
3. PLC (Product Life Cycle)
Page 3 of 21
