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,Demographics statistics that describe a population in terms of personal characteristics
Economy the organized way a nation provides for the needs and wants of its people
Entrepreneurship the process of starting and operating your own business
Free Enterprise System encourages individuals to start and operating your own business in a competitive
environment, without government involvement
Functions of Marketing distribution, financing, marketing information management, pricing, product/service
management, promotion, selling
International Trade the exchange of goods and services between nations
Internet Marketing marketing and management functions and tasks that can be applied to the selling of
products and services by businesses and consumers over the Internet. These can be
business-to-business, business-to-consumer or consumer-to-consumer
Marketing the process of planning, pricing, promoting, selling, and distributing products to satisfy
customers needs and wants
Marketing Concept businesses must satisfy customers needs and wants while making a profit
Market Research gathering, recording, analyzing, and presenting information related to marketing goods
and services
Marketing Mix comprises four basic marketing strategies: product, price, place, and promotion
Pricing determining and adjusting prices to maximize return and meet customers perception of
value
Promotion decisions about advertising, personal selling, sales promotion, and publicity used to
attract potential customers
Retailers channel of distribution that buys goods from wholesalers or directly from manufacturers
and resells them to the final consumer
, SWOT Analysis an assessment of a company's strengths and weaknesses and the opportunities and
threats that surround it; SWOT: strengths, weaknesses, opportunities, threats
Utility the attributes of a product or service that make it capable of satisfying consumers wants
and needs
Wholesalers channel of distribution that obtains goods from the manufacturers and resells them to
industrial users, other wholesalers, and retailers
Advertising a form of non-personal promotion in which companies pay to promote ideas, goods or
services in a variety of media outlets
Channel of Distribution the path of product takes from producer or manufacturer to final user
Consumer the person who uses goods and services
Customer anyone who buys or rents goods or services
1) to do one thing at a time Four main objectives of parliamentary law
2)courtesy to everyone
3)the rule of the majority must prevail
4)the rights of the minority must be protected
1)Only one main motion may be considered at a time principles of parliamentary procedure
2)Each members rights are equal to those of his/her fellow
members
3)The majority has the right to work its will and its decisions
must be followed
4)The minority has the right to be heard
¨I move that¨ followed by a statement of the proposal Correct way to make a motion
1)Main Types of Motions
2)Subsidiary
3)Incidental
4)Privileged
5)Motions that bring a question again before the assembly