FTV 375 EXAM SCRIPT COMPREHENSIVE
STUDY GUIDE
●● Agenda Setting
Answer: Television tells us what to think about
●● Cultural Forum
Answer: Television reflects the issues that are prevalent in society at a
given time. Television generally reflects dominant "ideologies" (Beliefs,
ideas, values)
●● Semiotics
Answer: Studies the way that signs communicate and the rules that
govern their use. How meaning is made.
●● Codes
Answer: Reality: How people "really" talk, dress, behave.
Representation: How this reality is manipulated by television technology
and "work" to become a television program
Ideology: The messages/values/ideas that are supported through
particular codes of representation
●● Program v. Text
, Answer: Program: a set, fixed object that is objectively the same for
everyone.
Text: a television program that is interpreted and "read" by a viewer
(impacted by a viewer's background)
●● Post World War II Culture
Answer: People spending more time at home, more money to spend,
more leisure time. Growing focus on the middle class and the "American
Dream"
●● American Dream
Answer: Seen as attainable for all but opportunities diminishing, only
not available to those who aren't "worthy"
●● Golden Age of Television
Answer: Live: Industrial reasons, cultural reasons, high culture/prestige,
to attract adult audiences, to appeal to urban audiences.
From Radio: Variety shows, soap operas, sports
●● Live Programming
Answer: To attract adult audiences, to appeal to urban audiences
●● Programming from Radio
Answer: Variety shows, soap operas, sports
STUDY GUIDE
●● Agenda Setting
Answer: Television tells us what to think about
●● Cultural Forum
Answer: Television reflects the issues that are prevalent in society at a
given time. Television generally reflects dominant "ideologies" (Beliefs,
ideas, values)
●● Semiotics
Answer: Studies the way that signs communicate and the rules that
govern their use. How meaning is made.
●● Codes
Answer: Reality: How people "really" talk, dress, behave.
Representation: How this reality is manipulated by television technology
and "work" to become a television program
Ideology: The messages/values/ideas that are supported through
particular codes of representation
●● Program v. Text
, Answer: Program: a set, fixed object that is objectively the same for
everyone.
Text: a television program that is interpreted and "read" by a viewer
(impacted by a viewer's background)
●● Post World War II Culture
Answer: People spending more time at home, more money to spend,
more leisure time. Growing focus on the middle class and the "American
Dream"
●● American Dream
Answer: Seen as attainable for all but opportunities diminishing, only
not available to those who aren't "worthy"
●● Golden Age of Television
Answer: Live: Industrial reasons, cultural reasons, high culture/prestige,
to attract adult audiences, to appeal to urban audiences.
From Radio: Variety shows, soap operas, sports
●● Live Programming
Answer: To attract adult audiences, to appeal to urban audiences
●● Programming from Radio
Answer: Variety shows, soap operas, sports
