SGMA 217 EXAM LATEST
QUESTIONS AND
ANSWERS 2026 - 2027
The specific group of consumers toward which a company directs its
marketing effort. - ANSWERS-Target Market
Political and legal forces
Economic forces
Social forces
Technological forces - ANSWERS-Six categories of environmental data
A companys ability to produce a good or service at a lower cost than all
other competitors in an industry while being profitable - ANSWERS-Cost
Competitive Advantage
Company's ability to provide a unique good or service with a set of
features that the target market views as better than competitors -
ANSWERS-Differential Competitive Advantage
differential - ANSWERS-Is cost or differential competitive advantage
longer lasting
END OF
PAGE
1
, SGMA 217 EXAM LATEST
QUESTIONS AND
ANSWERS 2026 - 2027
Company's ability to target and effectively serve a single segment of the
market within a limited geographic area. Small companies with limited
resources - ANSWERS-Niche competitive advantage
Blend of product offering pricing promotional methods and distribution
system that brings a specific group of consumers superior value -
ANSWERS-Marketing Mix
Product, price, promotion, and place, which together make up the
marketing mix - ANSWERS-Four Ps
Product Strategy - ANSWERS-Taking the good or service and selecting a
brand name, packaging colours, warranty accessories and a service
program
Setting a price based on the demand and cost for a good or service. -
ANSWERS-Pricing strategy
END OF
PAGE
2
, SGMA 217 EXAM LATEST
QUESTIONS AND
ANSWERS 2026 - 2027
Creating the means by which products flow from the producer to the
consumer - ANSWERS-Distribution Strategy
combination of personal selling, advertising, publicity, and sales
promotion to stimulate the target market to buy a product or service -
ANSWERS-Promotion Strategy
The application of marketing techniques to social issues and causes;
used to convince customers of attitudes and behaviours (MADD) -
ANSWERS-Social Marketing
The actions people take in buying and using goods and services -
ANSWERS-Buyer behaviour
The set of values, ideas, attitudes and other symbols created to shape
human behaviour. - ANSWERS-Culture
1. Need recognition
2. information search
END OF
PAGE
3
, SGMA 217 EXAM LATEST
QUESTIONS AND
ANSWERS 2026 - 2027
3. evaluation of alternatives
4. purchase
5.post purchase behaviour - ANSWERS-Consumer Decision Making
process
all groups that influence the buying behaviour of an individual -
ANSWERS-Reference groups
Those who influence others - ANSWERS-Opinion leaders
The passing down of cultural norms and values to children. - ANSWERS-
Socialization process
how an individual reacts to situations - ANSWERS-Personality
How people perceive themselves - ANSWERS-Self-concept
END OF
PAGE
4
QUESTIONS AND
ANSWERS 2026 - 2027
The specific group of consumers toward which a company directs its
marketing effort. - ANSWERS-Target Market
Political and legal forces
Economic forces
Social forces
Technological forces - ANSWERS-Six categories of environmental data
A companys ability to produce a good or service at a lower cost than all
other competitors in an industry while being profitable - ANSWERS-Cost
Competitive Advantage
Company's ability to provide a unique good or service with a set of
features that the target market views as better than competitors -
ANSWERS-Differential Competitive Advantage
differential - ANSWERS-Is cost or differential competitive advantage
longer lasting
END OF
PAGE
1
, SGMA 217 EXAM LATEST
QUESTIONS AND
ANSWERS 2026 - 2027
Company's ability to target and effectively serve a single segment of the
market within a limited geographic area. Small companies with limited
resources - ANSWERS-Niche competitive advantage
Blend of product offering pricing promotional methods and distribution
system that brings a specific group of consumers superior value -
ANSWERS-Marketing Mix
Product, price, promotion, and place, which together make up the
marketing mix - ANSWERS-Four Ps
Product Strategy - ANSWERS-Taking the good or service and selecting a
brand name, packaging colours, warranty accessories and a service
program
Setting a price based on the demand and cost for a good or service. -
ANSWERS-Pricing strategy
END OF
PAGE
2
, SGMA 217 EXAM LATEST
QUESTIONS AND
ANSWERS 2026 - 2027
Creating the means by which products flow from the producer to the
consumer - ANSWERS-Distribution Strategy
combination of personal selling, advertising, publicity, and sales
promotion to stimulate the target market to buy a product or service -
ANSWERS-Promotion Strategy
The application of marketing techniques to social issues and causes;
used to convince customers of attitudes and behaviours (MADD) -
ANSWERS-Social Marketing
The actions people take in buying and using goods and services -
ANSWERS-Buyer behaviour
The set of values, ideas, attitudes and other symbols created to shape
human behaviour. - ANSWERS-Culture
1. Need recognition
2. information search
END OF
PAGE
3
, SGMA 217 EXAM LATEST
QUESTIONS AND
ANSWERS 2026 - 2027
3. evaluation of alternatives
4. purchase
5.post purchase behaviour - ANSWERS-Consumer Decision Making
process
all groups that influence the buying behaviour of an individual -
ANSWERS-Reference groups
Those who influence others - ANSWERS-Opinion leaders
The passing down of cultural norms and values to children. - ANSWERS-
Socialization process
how an individual reacts to situations - ANSWERS-Personality
How people perceive themselves - ANSWERS-Self-concept
END OF
PAGE
4
