Wgu D076 Exam Newest Exam | All Questions And Correct Answers | Graded
A+ | Verified Answers
The role of marketing in a firm's business strategy. - (CORRECT ANSWER)The role of the
company's marketing department is to ensure that the company and its products provide value to
the customers it wants to attract.
Name the 6 steps in the sales process - (CORRECT ANSWER)Prospecting and Qualifying
Approaching customers
Presenting and demonstrating the product
Handling objections
Closing
Following up
Product Life Cycle Introductory: - (CORRECT ANSWER)Low sales, Little or no profit, Often
little to no competition
Initiators - (CORRECT ANSWER)Individuals at an organization who suggest purchasing a
product or service
Buyers - (CORRECT ANSWER)who are responsible for the contract
organizational buying participants. - (CORRECT ANSWER)Initiators
Deciders
Buyers
End users
Gatekeepers
Deciders - (CORRECT ANSWER)Individual(s) at an organization making the final purchase
decision, often the person who owns the budget
1
,Five Phases of Negotiation - (CORRECT ANSWER)-Investigation information gathering
-Determine-thinking through your desired outcome
-Presentation-assemble the information
-Bargaining-parties discuss their goals
-Closure-come to an agreement
Influencers - (CORRECT ANSWER)Individuals at an organization who affect a purchase
decision, sometimes brought into the buying process to provide technical expertise
Gatekeepers - (CORRECT ANSWER)Individuals at an organization who control the flow of
information to and among others within the buying center; often administrative professionals
End users - (CORRECT ANSWER)Individuals at an organization who will use the product or
service to be purchased
Negotiation Strategies - (CORRECT ANSWER)Distributive: Divide the pie (win-lose)
Integrative: Collaborate to expand the pie (win-win)
Inductive: Start with details
Deductive: Start with the big picture
Mixed: Focus on key details and big picture items
Define Marketing - (CORRECT ANSWER)Marketing includes the way companies put together
product offerings, price them, communicate with customers, and get products from producers to
the customer.
Tactical marketing - (CORRECT ANSWER)includes specific actions, such as advertising, to
execute a marketing strategy.
2
, Influences on Consumer Decision Making - (CORRECT ANSWER)-Personal influences
-Interpersonal influences
Personal influences - (CORRECT ANSWER)are unique to each consumer in the way they affect
decision-making. These influences include needs and motivation, perceptions, learning, and
attitude
Price Positioning Strategy - (CORRECT ANSWER)Positioning the product as the lowest cost or
best value
Economy brands
Product attributes - (CORRECT ANSWER)quality, features, style and design
2-in-1 shampoo and conditioner
Product category Positioning strategy - (CORRECT ANSWER)Positioning a product where
there is strong recognition for the category and brand
Tesla, the elite car brand for the environmentally conscious
Product User Positioning Strategy - (CORRECT ANSWER)Positioning a product for a specific
user group
Johnson & Johnson baby products
Product application positioning strategy - (CORRECT ANSWER)Positioning a product based
off of how it is used as the best option for that specific task and use
Specific brand of greeting card for a special occasion (such as Hallmark)
3
A+ | Verified Answers
The role of marketing in a firm's business strategy. - (CORRECT ANSWER)The role of the
company's marketing department is to ensure that the company and its products provide value to
the customers it wants to attract.
Name the 6 steps in the sales process - (CORRECT ANSWER)Prospecting and Qualifying
Approaching customers
Presenting and demonstrating the product
Handling objections
Closing
Following up
Product Life Cycle Introductory: - (CORRECT ANSWER)Low sales, Little or no profit, Often
little to no competition
Initiators - (CORRECT ANSWER)Individuals at an organization who suggest purchasing a
product or service
Buyers - (CORRECT ANSWER)who are responsible for the contract
organizational buying participants. - (CORRECT ANSWER)Initiators
Deciders
Buyers
End users
Gatekeepers
Deciders - (CORRECT ANSWER)Individual(s) at an organization making the final purchase
decision, often the person who owns the budget
1
,Five Phases of Negotiation - (CORRECT ANSWER)-Investigation information gathering
-Determine-thinking through your desired outcome
-Presentation-assemble the information
-Bargaining-parties discuss their goals
-Closure-come to an agreement
Influencers - (CORRECT ANSWER)Individuals at an organization who affect a purchase
decision, sometimes brought into the buying process to provide technical expertise
Gatekeepers - (CORRECT ANSWER)Individuals at an organization who control the flow of
information to and among others within the buying center; often administrative professionals
End users - (CORRECT ANSWER)Individuals at an organization who will use the product or
service to be purchased
Negotiation Strategies - (CORRECT ANSWER)Distributive: Divide the pie (win-lose)
Integrative: Collaborate to expand the pie (win-win)
Inductive: Start with details
Deductive: Start with the big picture
Mixed: Focus on key details and big picture items
Define Marketing - (CORRECT ANSWER)Marketing includes the way companies put together
product offerings, price them, communicate with customers, and get products from producers to
the customer.
Tactical marketing - (CORRECT ANSWER)includes specific actions, such as advertising, to
execute a marketing strategy.
2
, Influences on Consumer Decision Making - (CORRECT ANSWER)-Personal influences
-Interpersonal influences
Personal influences - (CORRECT ANSWER)are unique to each consumer in the way they affect
decision-making. These influences include needs and motivation, perceptions, learning, and
attitude
Price Positioning Strategy - (CORRECT ANSWER)Positioning the product as the lowest cost or
best value
Economy brands
Product attributes - (CORRECT ANSWER)quality, features, style and design
2-in-1 shampoo and conditioner
Product category Positioning strategy - (CORRECT ANSWER)Positioning a product where
there is strong recognition for the category and brand
Tesla, the elite car brand for the environmentally conscious
Product User Positioning Strategy - (CORRECT ANSWER)Positioning a product for a specific
user group
Johnson & Johnson baby products
Product application positioning strategy - (CORRECT ANSWER)Positioning a product based
off of how it is used as the best option for that specific task and use
Specific brand of greeting card for a special occasion (such as Hallmark)
3
