Principles of Marketing 16th Edition Chapter 1 Questions with CORRECT Answers (Grade A+)
Question 1:
Amazon.com Visitor Benefits
Answer:
Huge selection, good value, low prices, convenience. But, the discovery factor makes buying special.
Question 2:
Customer Needs
Answer:
States of felt deprivation.
Question 3:
3 types of customer needs
Answer:
1. Physical needs
2. Social needs
3. Individual needs
Question 4:
Customer Wants
Answer:
The form human needs take as they are shaped by culture and personality.
Question 1:
Amazon.com Visitor Benefits
Answer:
Huge selection, good value, low prices, convenience. But, the discovery factor makes buying special.
Question 2:
Customer Needs
Answer:
States of felt deprivation.
Question 3:
3 types of customer needs
Answer:
1. Physical needs
2. Social needs
3. Individual needs
Question 4:
Customer Wants
Answer:
The form human needs take as they are shaped by culture and personality.
