MKT 3401 Module 7 Questions with Correct Answers (Grade A+)
Question 1: The promotional mix offers companies several ways they can communicate with customers
to: (2)
Answer: 1. not only sell products 2. but create and maintain a strong and valued brand.
Question 2: The goals of promotions are to _________(3)___________. This can be done by choosing
which type of promotion will be most effective in ______________________________ consumers.
Answer: inform, persuade or remind reaching and persuading
Question 3: The promotional mix consists of 4 parts:
Answer: Advertising, Public Relations, Sales Promotions, and Personal Selling.
Question 4: The first type of promotion is ________________, which is when a company pays to have
their message delivered to a specific audience.
Answer: advertising
Question 5: there are several forms of traditional advertising such as: (7)
Answer: 1. television, 2. radio, 3.newspapers, 4.magazines, 5.direct mail, 6.billboards, 7.or sponsorship
Question 6: new forms of digital advertising are now used in: (5)
Answer: 1.on-line advertisements, 2.banner ads, 3.email, 4.websites, 5.and blogs.
Question 7: Companies must decide which ______________ of advertisement is most appropriate for
delivering their specific message to their target market
Answer: medium
Question 8: it is sometimes important to have a ______________________ of maybe using two or more
mediums. For example, the promotional plan might be to rely heavily on TV and radio, or rely heavily
on TV and newspaper campaigns, or to use radio and internet advertising.
Answer: coordinated strategy
Question 9: companies still find traditional __________________ ads effective.
Answer: television
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, Question 10: If a television broadcast will reach a large audience, advertisers might be willing to invest
heavily in __________________. That is why networks charge $___ million for a ____ -second ad for the
Super Bowl. Companies can justify the cost because they are ________________________________.
Answer: television 5 , 30 reaching between 90-100 million viewers
Question 11: other shows that have huge viewership such as: (3)
Answer: Game of Thrones, The Bachelorette, or Wheel of Fortune.
Question 12: Depending on the _____________________ profile of the viewing audience, a company
might decide TV is a preferred way to reach potential consumers.
Answer: demographic
Question 13: demographic profile analysis is also used when:
Answer: deciding on the other types of advertising that might be used to market products.
Question 14: ____________(3)________________ can be highly effective in communicating with a
particularly local audience. That is why many companies have shifted their advertising
_________________________
Answer: radio, newspapers, and billboards dollars to sponsorships.
Question 15: sporting events draw large audiences and loyal fans who can become highly desirable
customers. The advantage can be that: (2)
Answer: 1. the company's product is on display in the arena 2. and will also be worn by the athlete who will
be seen on TV wearing and accidentally promoting the product.
Question 16: Nike is a sponsor of the NFL. Not only is their product seen in _______ advertisements
and ______________ with the NFL logo, but it is also worn by
____________________________________
Answer: TV co-branded every player during the 3-hour telecast of the game.
Question 17: If a product has been carefully managed and branded, it can rely on retrieval cues to help
deliver a _________________ message. Retrieval cues are the _____________________________ that
can help communicate a _________________ message to consumers.
Answer: persuasive sounds, slogans, and mascots memorable
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Question 1: The promotional mix offers companies several ways they can communicate with customers
to: (2)
Answer: 1. not only sell products 2. but create and maintain a strong and valued brand.
Question 2: The goals of promotions are to _________(3)___________. This can be done by choosing
which type of promotion will be most effective in ______________________________ consumers.
Answer: inform, persuade or remind reaching and persuading
Question 3: The promotional mix consists of 4 parts:
Answer: Advertising, Public Relations, Sales Promotions, and Personal Selling.
Question 4: The first type of promotion is ________________, which is when a company pays to have
their message delivered to a specific audience.
Answer: advertising
Question 5: there are several forms of traditional advertising such as: (7)
Answer: 1. television, 2. radio, 3.newspapers, 4.magazines, 5.direct mail, 6.billboards, 7.or sponsorship
Question 6: new forms of digital advertising are now used in: (5)
Answer: 1.on-line advertisements, 2.banner ads, 3.email, 4.websites, 5.and blogs.
Question 7: Companies must decide which ______________ of advertisement is most appropriate for
delivering their specific message to their target market
Answer: medium
Question 8: it is sometimes important to have a ______________________ of maybe using two or more
mediums. For example, the promotional plan might be to rely heavily on TV and radio, or rely heavily
on TV and newspaper campaigns, or to use radio and internet advertising.
Answer: coordinated strategy
Question 9: companies still find traditional __________________ ads effective.
Answer: television
Page 1
, Question 10: If a television broadcast will reach a large audience, advertisers might be willing to invest
heavily in __________________. That is why networks charge $___ million for a ____ -second ad for the
Super Bowl. Companies can justify the cost because they are ________________________________.
Answer: television 5 , 30 reaching between 90-100 million viewers
Question 11: other shows that have huge viewership such as: (3)
Answer: Game of Thrones, The Bachelorette, or Wheel of Fortune.
Question 12: Depending on the _____________________ profile of the viewing audience, a company
might decide TV is a preferred way to reach potential consumers.
Answer: demographic
Question 13: demographic profile analysis is also used when:
Answer: deciding on the other types of advertising that might be used to market products.
Question 14: ____________(3)________________ can be highly effective in communicating with a
particularly local audience. That is why many companies have shifted their advertising
_________________________
Answer: radio, newspapers, and billboards dollars to sponsorships.
Question 15: sporting events draw large audiences and loyal fans who can become highly desirable
customers. The advantage can be that: (2)
Answer: 1. the company's product is on display in the arena 2. and will also be worn by the athlete who will
be seen on TV wearing and accidentally promoting the product.
Question 16: Nike is a sponsor of the NFL. Not only is their product seen in _______ advertisements
and ______________ with the NFL logo, but it is also worn by
____________________________________
Answer: TV co-branded every player during the 3-hour telecast of the game.
Question 17: If a product has been carefully managed and branded, it can rely on retrieval cues to help
deliver a _________________ message. Retrieval cues are the _____________________________ that
can help communicate a _________________ message to consumers.
Answer: persuasive sounds, slogans, and mascots memorable
Page 2
