MKT 3401 Module 2 Article Questions with Correct Answers (Grade
A+)
Question 1: Lego Struggles to Find a Plant Based Plastic That Clicks
Answer: Lego Struggles to Find a Plant Based Plastic That Clicks
Question 2: ________________________ has spent the past _________ years trying to make its blocks
with plastic derived from plants
Answer: BILLUND, Denmark—Lego A/S 7
Question 3: Lego tried making pieces from ________, but they were too soft. Its ___________ bricks
didn't absorb color evenly or have the requisite shine. Bricks made from other materials proved too
hard to pull apart, broke or had what executives call "__________" when bricks lose their grip and
collapse.
Answer: corn wheat-based creep
Question 4: "It's a bit like putting the man on the moon," says _______________, Lego's head of
_____________________, of the toy maker's quest to make bricks from plants. "When Kennedy said he
wanted to put a man on the moon, lots of the technology and requirements didn't exist. We need to go
out and build that."
Answer: Tim Guy Brooks environmental responsibility
Question 5: The world's biggest toy maker in __________ pledged to find and start using sustainable
alternatives to its raw materials by ________. Realizing the scale of the challenge, it later invested
$________ million to hire scientists and fund research and development.
Answer: 2012 2030 150
Question 6: Lego has so far tested more than _______ combinations of materials, but just _____ of its
products are made from plant-based plastic. The Danish company says it is still exploring several
promising options, but finding the material to hit its target is proving difficult.
Answer: 200 2%
Question 7: this paragraph shows? "I wouldn't stake my family on it, but we have to believe we will do
it," says Lego's Mr. Brooks. In addition to the moon, he looks to lunch for inspiration. "Could you
imagine that you could make a vegetarian burger that tasted or looked like meat five or ten years ago?"
Answer: figure out
Page 1
, Question 8: Lego's slow progress is emblematic of a broader struggle to use plants like corn and sugar
cane instead of oil to make plastic, which advocates say would lower _____________________.
Answer: greenhouse-gas emissions
Question 9: steps in making a lego block: (5)
Answer: 1. Sugar cane is harvested and crushed to yield a juice, which is turned into ethanol and sugar. 2.
The ethanol is dehydrated in reactors and converted into ethylene. 3. Ethylene goes to polymerization units,
transforming into polyethylene. 4. Plastic resin arrives at Lego factories on trucks and is stored in big silos.
5. Pipes transport the resin through the factory to be dyed, heated and fed into molding machines to form
Lego pieces
Question 10: the fist step in making lego blocks:
Answer: Sugar cane is harvested and crushed to yield a juice, which is turned into ethanol and sugar.
Question 11: the second step in making lego blocks:
Answer: The ethanol is dehydrated in reactors and converted into ethylene.
Page 2
A+)
Question 1: Lego Struggles to Find a Plant Based Plastic That Clicks
Answer: Lego Struggles to Find a Plant Based Plastic That Clicks
Question 2: ________________________ has spent the past _________ years trying to make its blocks
with plastic derived from plants
Answer: BILLUND, Denmark—Lego A/S 7
Question 3: Lego tried making pieces from ________, but they were too soft. Its ___________ bricks
didn't absorb color evenly or have the requisite shine. Bricks made from other materials proved too
hard to pull apart, broke or had what executives call "__________" when bricks lose their grip and
collapse.
Answer: corn wheat-based creep
Question 4: "It's a bit like putting the man on the moon," says _______________, Lego's head of
_____________________, of the toy maker's quest to make bricks from plants. "When Kennedy said he
wanted to put a man on the moon, lots of the technology and requirements didn't exist. We need to go
out and build that."
Answer: Tim Guy Brooks environmental responsibility
Question 5: The world's biggest toy maker in __________ pledged to find and start using sustainable
alternatives to its raw materials by ________. Realizing the scale of the challenge, it later invested
$________ million to hire scientists and fund research and development.
Answer: 2012 2030 150
Question 6: Lego has so far tested more than _______ combinations of materials, but just _____ of its
products are made from plant-based plastic. The Danish company says it is still exploring several
promising options, but finding the material to hit its target is proving difficult.
Answer: 200 2%
Question 7: this paragraph shows? "I wouldn't stake my family on it, but we have to believe we will do
it," says Lego's Mr. Brooks. In addition to the moon, he looks to lunch for inspiration. "Could you
imagine that you could make a vegetarian burger that tasted or looked like meat five or ten years ago?"
Answer: figure out
Page 1
, Question 8: Lego's slow progress is emblematic of a broader struggle to use plants like corn and sugar
cane instead of oil to make plastic, which advocates say would lower _____________________.
Answer: greenhouse-gas emissions
Question 9: steps in making a lego block: (5)
Answer: 1. Sugar cane is harvested and crushed to yield a juice, which is turned into ethanol and sugar. 2.
The ethanol is dehydrated in reactors and converted into ethylene. 3. Ethylene goes to polymerization units,
transforming into polyethylene. 4. Plastic resin arrives at Lego factories on trucks and is stored in big silos.
5. Pipes transport the resin through the factory to be dyed, heated and fed into molding machines to form
Lego pieces
Question 10: the fist step in making lego blocks:
Answer: Sugar cane is harvested and crushed to yield a juice, which is turned into ethanol and sugar.
Question 11: the second step in making lego blocks:
Answer: The ethanol is dehydrated in reactors and converted into ethylene.
Page 2
