SPMT 370 Consumer & Brand Personality
Questions with Verified Correct Answers
Two major influences on consumer behavior are:
1. Who we are
2. Who product brands are
Personality
totality of thoughts, emotions, intentions, tendencies, and behaviors that a person
CONSISTENTLY exhibits as they adapt to the environment.
______ has a big impact on consumership
Personality
Personality is unique to each ________________
Individual
Personality is a combination of _____
Various traits and characteristics
Personality traits are relatively _______________, and interact with situations to influence
behavior.
Stable
Trait-Approach to Personality
Looks at different traits and characteristics that make up your personality
Five Factor Model
Spectrum of five categories that describe people ("Big 5")
Extroversion v.
Introverted
- outgoing
- social
Questions with Verified Correct Answers
Two major influences on consumer behavior are:
1. Who we are
2. Who product brands are
Personality
totality of thoughts, emotions, intentions, tendencies, and behaviors that a person
CONSISTENTLY exhibits as they adapt to the environment.
______ has a big impact on consumership
Personality
Personality is unique to each ________________
Individual
Personality is a combination of _____
Various traits and characteristics
Personality traits are relatively _______________, and interact with situations to influence
behavior.
Stable
Trait-Approach to Personality
Looks at different traits and characteristics that make up your personality
Five Factor Model
Spectrum of five categories that describe people ("Big 5")
Extroversion v.
Introverted
- outgoing
- social
