l
lOMoAR cPSD| 7048722
Comprehensive Final Exam Study Guide
with Flashcards
4.7 (26 reviews)
Terms in this set (105)
- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion
hoursof videos/month
Youtube Stats- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
- Explainers
- Product Demos
Most common videos
- How-Tos
- Testimonials
Scan to open on Studocu
, lOMoAR cPSD| 70487227
MGT 6311 - Final Exam Flashcards | Quizlet
MGT 6311 - Final Exam >4/5 Twitter users watch video content on Twitter
Video Stats 10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
A video is considered a view on Facebook if it runs
Video Views for at least 3 seconds
Including video in email increase consumer engagement
and has an overall positive impact on the channel
The word "video" in email subject line Impact on Video on email- increases
open rates by ~20% - increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-
300%
Video has a roughly 100% increase in conversion
Impact of Video on Websites
rates
, lOMoAR cPSD| 70487227
- online videos will account for 80% of all consumerweb
traffic by 2020
- 83% of consumers indicate they're willing to share
Online Video Stats videos they like with their friends and peers
- 85% of the US internet audience watches videosonline.
MGT 6311 - Final Exam - Communication
- Sales
Business goals for using online
video - Lead Generation
- Customer Service
- Promotion
- 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in
comparisonshopping
Customer preference/behaviors
- 40% of consumers say videos increases the chanceof
purchasing a product through their mobile devices
- 69% of users prefer to watch a video to learn
aproduct/service than reading about it
, lOMoAR cPSD| 70487227
MGT 6311 - Final Exam Flashcards | Quizlet
- Capture attention early
- Shorter is typically better (30secs - 2mins)
Video Content Tips
- Keep it casual
- Maintain relevance
Onsite videos are a use of videos on an organizations
Onsite Video website
Online videos are videos residing on a third-party site
Online Video such as YouTube
lOMoAR cPSD| 7048722
Comprehensive Final Exam Study Guide
with Flashcards
4.7 (26 reviews)
Terms in this set (105)
- First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion
hoursof videos/month
Youtube Stats- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
- Explainers
- Product Demos
Most common videos
- How-Tos
- Testimonials
Scan to open on Studocu
, lOMoAR cPSD| 70487227
MGT 6311 - Final Exam Flashcards | Quizlet
MGT 6311 - Final Exam >4/5 Twitter users watch video content on Twitter
Video Stats 10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
A video is considered a view on Facebook if it runs
Video Views for at least 3 seconds
Including video in email increase consumer engagement
and has an overall positive impact on the channel
The word "video" in email subject line Impact on Video on email- increases
open rates by ~20% - increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-
300%
Video has a roughly 100% increase in conversion
Impact of Video on Websites
rates
, lOMoAR cPSD| 70487227
- online videos will account for 80% of all consumerweb
traffic by 2020
- 83% of consumers indicate they're willing to share
Online Video Stats videos they like with their friends and peers
- 85% of the US internet audience watches videosonline.
MGT 6311 - Final Exam - Communication
- Sales
Business goals for using online
video - Lead Generation
- Customer Service
- Promotion
- 2/3 consumers prefer watching explainer videos
- 3/4 millennials say video helps them in
comparisonshopping
Customer preference/behaviors
- 40% of consumers say videos increases the chanceof
purchasing a product through their mobile devices
- 69% of users prefer to watch a video to learn
aproduct/service than reading about it
, lOMoAR cPSD| 70487227
MGT 6311 - Final Exam Flashcards | Quizlet
- Capture attention early
- Shorter is typically better (30secs - 2mins)
Video Content Tips
- Keep it casual
- Maintain relevance
Onsite videos are a use of videos on an organizations
Onsite Video website
Online videos are videos residing on a third-party site
Online Video such as YouTube
