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MKT100 FINAL EXAM WITH COMPREHENSIVE 2026-27
ACADEMIC YEAR ACTUAL QUESTIONS AND ANSWERS
1) Working with a reporter to try and get a favourable article about
your company published in a newspaper is a form of . A) public
relations B) personal selling C) advertising D) sales promotion E)
direct marketing .
2) Some analysts see as the major enduring asset of a company,
outlasting the company’s specific products and facilities. A) staples B)
convenience products C) unsought products D) specialty products E)
brands .
3) from the manufacturer or service provider is the set of firms
that supply the raw materials, components, parts, information,
finances, and expertise needed to create a product or service. A)
Unidirectional B) Downstream C) Bilateral D) Upstream E) Separated .
4) Under , the market consists of many buyers and sellers
trading in a uniform commodity such as wheat, copper, or financial
securities. A) antitrust agreements B) monopolistic competition C) an
oligopoly D) pure monopoly E) pure competition .
5) When Revlon recognized a woman buying lipstick is buying more
than just lip colour, she is buying hope, what product level did
Revlon recognize? A) the existence of a core product B) the existence
of image products C) the existence of an actual product D) the
existence of convenience products E) the existence of an augmented
product .
6) A product in the early maturity or decline stage may require
advertising.
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A) persuasive B) cooperative C) comparative D) informative E) reminder
7) Askingfor a customerʹs order takes place during . A)
presentation and demonstration B) closing C) preapproach D)
prospecting E) handling objections
8) In terms of the communication process, putting thought into
symbolic form is called
. A) sending B) encoding C) decoding D) message E) receiving .
9) Queenʹs University ordering another carton of letterhead is an
example of: A) new task
B) straight rebuy C) return buying D) habitual rebuy E) modified rebuy .
10) Using a newspaper to distribute coupons valid on items purchased
on Canada Day is an example of . A) sales promotion B) personal
selling C) publicityD) advertising E) public relations .
11) Advertisers are increasingly shifting larger portions of their
budgets to media that cost less and target more effectively. All of
the following benefit greatly from this shift, except . A) cable
televisionB) digital satellite television systems C) outdoor advertising
D) network television E) B and C .
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12) An increase in competition, attracted by the opportunities for
profit, is typical of which stage in the product life cycle? A)
product development B) growth C) decline D) introduction E)
maturity .
13) Market coverage, inventory assortment and location are all part
of the
component of the marketing strategy: A) priceB) promotion C)
product D) place E) target market .
14) These stores usually carry more specialty goods for which
customers like to be ʺwaited on.ʺ They have much higher
operating costs, which are passed along to the customer. A)
independent stores B) full-service stores C) nonstore retailers D)
self-service stores E) category killer stores .
15) When two Burger King restaurants have a disagreement over who
should be able to sell in quantity at a discount to local athletic
teams, they are in a conflict.
A) vertical B) horizontal C) generalized D) no-win E) problematic
16) JBAuto Detailing’s customers have noticed that the quality of
services depends on who provides them as well as when, where,
and how they are provided. What have the customers noticed? A)
Service inseparability B) Service intangibility C) Service variability D)
Service volatility E) Service perishability .
17) When a producer directs its marketing activities towards channel
members in order to induce them to carry the product and promote
it to final consumers, they are using which type of strategy? A) pull
strategy B) push strategy C) induction strategyD) product-mix strategy
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E) none of the above .
18) What do we call a detailed version of a new idea stated in
meaningful consumer terms? A) product idea B) product concept C)
product imageD) product definition E) product proposal .
19) Nintendo created a 13 minute music video representation of its
newest game and sent it out to video game players. They sold over six
million units in 45 days. This is an example of . A) online marketing
B) direct mail marketing C) direct response TV D) telemarketing E) kiosk
marketing .
20) TheBody Shop determines the needs, wants, and interests of its
target markets and offers consumers products without conducting
animal testing. The Body Shop is practicing: A) the target market
mix.B) the societal marketing concept. C) ethical marketing. D) green
marketing. E) the selling orientation.
MKT100 FINAL EXAM WITH COMPREHENSIVE 2026-27
ACADEMIC YEAR ACTUAL QUESTIONS AND ANSWERS
1) Working with a reporter to try and get a favourable article about
your company published in a newspaper is a form of . A) public
relations B) personal selling C) advertising D) sales promotion E)
direct marketing .
2) Some analysts see as the major enduring asset of a company,
outlasting the company’s specific products and facilities. A) staples B)
convenience products C) unsought products D) specialty products E)
brands .
3) from the manufacturer or service provider is the set of firms
that supply the raw materials, components, parts, information,
finances, and expertise needed to create a product or service. A)
Unidirectional B) Downstream C) Bilateral D) Upstream E) Separated .
4) Under , the market consists of many buyers and sellers
trading in a uniform commodity such as wheat, copper, or financial
securities. A) antitrust agreements B) monopolistic competition C) an
oligopoly D) pure monopoly E) pure competition .
5) When Revlon recognized a woman buying lipstick is buying more
than just lip colour, she is buying hope, what product level did
Revlon recognize? A) the existence of a core product B) the existence
of image products C) the existence of an actual product D) the
existence of convenience products E) the existence of an augmented
product .
6) A product in the early maturity or decline stage may require
advertising.
,2
A) persuasive B) cooperative C) comparative D) informative E) reminder
7) Askingfor a customerʹs order takes place during . A)
presentation and demonstration B) closing C) preapproach D)
prospecting E) handling objections
8) In terms of the communication process, putting thought into
symbolic form is called
. A) sending B) encoding C) decoding D) message E) receiving .
9) Queenʹs University ordering another carton of letterhead is an
example of: A) new task
B) straight rebuy C) return buying D) habitual rebuy E) modified rebuy .
10) Using a newspaper to distribute coupons valid on items purchased
on Canada Day is an example of . A) sales promotion B) personal
selling C) publicityD) advertising E) public relations .
11) Advertisers are increasingly shifting larger portions of their
budgets to media that cost less and target more effectively. All of
the following benefit greatly from this shift, except . A) cable
televisionB) digital satellite television systems C) outdoor advertising
D) network television E) B and C .
,3
12) An increase in competition, attracted by the opportunities for
profit, is typical of which stage in the product life cycle? A)
product development B) growth C) decline D) introduction E)
maturity .
13) Market coverage, inventory assortment and location are all part
of the
component of the marketing strategy: A) priceB) promotion C)
product D) place E) target market .
14) These stores usually carry more specialty goods for which
customers like to be ʺwaited on.ʺ They have much higher
operating costs, which are passed along to the customer. A)
independent stores B) full-service stores C) nonstore retailers D)
self-service stores E) category killer stores .
15) When two Burger King restaurants have a disagreement over who
should be able to sell in quantity at a discount to local athletic
teams, they are in a conflict.
A) vertical B) horizontal C) generalized D) no-win E) problematic
16) JBAuto Detailing’s customers have noticed that the quality of
services depends on who provides them as well as when, where,
and how they are provided. What have the customers noticed? A)
Service inseparability B) Service intangibility C) Service variability D)
Service volatility E) Service perishability .
17) When a producer directs its marketing activities towards channel
members in order to induce them to carry the product and promote
it to final consumers, they are using which type of strategy? A) pull
strategy B) push strategy C) induction strategyD) product-mix strategy
, 4
E) none of the above .
18) What do we call a detailed version of a new idea stated in
meaningful consumer terms? A) product idea B) product concept C)
product imageD) product definition E) product proposal .
19) Nintendo created a 13 minute music video representation of its
newest game and sent it out to video game players. They sold over six
million units in 45 days. This is an example of . A) online marketing
B) direct mail marketing C) direct response TV D) telemarketing E) kiosk
marketing .
20) TheBody Shop determines the needs, wants, and interests of its
target markets and offers consumers products without conducting
animal testing. The Body Shop is practicing: A) the target market
mix.B) the societal marketing concept. C) ethical marketing. D) green
marketing. E) the selling orientation.
