lOMoAR cPSD| 70487227
Digital Marketing Practice Final Exam
MGT 6311 Digital Marketing · FINAL · 35 questions · 5 options each · 1 pt each · 75 min target
Q1. The most common online video types are explainer videos, product demos, testimonials, and
A) Webinars
B) How-tos
C) Podcasts
D) Livestreams
E) Documentaries
Q2. Hosting a video directly on your own website (rather than YouTube) is referred to as ___ video.
A) Online
B) Onsite
C) Offsite
D) Embedded
E) Native
Q3. A key benefit of hosting video onsite is that it makes the website
A) Cheaper
B) Stickier
C) Faster
D) Smaller
E) Darker
Q4. Sponsored cards on YouTube are used to
A) Block ads
B) Display relevant product features during a video
C) Skip intros
D) Mute audio
E) Add captions
Q5. Which is NOT a marketer-controlled VSEO attribute when uploading to YouTube?
A) Title
B) Description
C) Tags
D) Thumbnail
E) The viewer's watch history
Q6. On Facebook, a video is counted as a 'view' after it plays for at least
A) 1 second
B) 3 seconds
C) 5 seconds
D) 10 seconds
E) 30 seconds
Q7. Text on a video that labels a scene or narrates dialogue (open or closed) is called
A) Metadata
by
, lOMoAR cPSD| 70487227
B) Captions
C) Annotations
D) Tags
E) Thumbnails
Q8. MMS differs from SMS in that MMS can include
A) Only text
B) Multimedia such as images, audio, video
C) Only 160 characters
D) Only links
E) Only emojis
Q9. Which mobile technology superimposes computer graphics onto the physical space around a user?
A) VR
B) AR
C) NFC
D) QR
E) LTE
Q10. The average US smartphone user accesses approximately how many apps per month?
A) 7
B) 17
C) 27
D) 57
E) 100
Q11. When resources are constrained, a key backend decision in app development is choosing between
A) Red vs blue
B) iOS vs Android
C) CPC vs CPM
D) SMS vs MMS
E) AR vs VR
Q12. Consumers have roughly what page-load-time threshold on mobile before abandoning?
A) 1 second
B) 3 seconds
C) 10 seconds
D) 30 seconds
E) 1 minute
Q13. Which is NOT a mobile marketing best practice discussed?
A) Avoid spam
B) Relevance
C) Seamless UX
D) Ignore data privacy
E) Integration
by
Digital Marketing Practice Final Exam
MGT 6311 Digital Marketing · FINAL · 35 questions · 5 options each · 1 pt each · 75 min target
Q1. The most common online video types are explainer videos, product demos, testimonials, and
A) Webinars
B) How-tos
C) Podcasts
D) Livestreams
E) Documentaries
Q2. Hosting a video directly on your own website (rather than YouTube) is referred to as ___ video.
A) Online
B) Onsite
C) Offsite
D) Embedded
E) Native
Q3. A key benefit of hosting video onsite is that it makes the website
A) Cheaper
B) Stickier
C) Faster
D) Smaller
E) Darker
Q4. Sponsored cards on YouTube are used to
A) Block ads
B) Display relevant product features during a video
C) Skip intros
D) Mute audio
E) Add captions
Q5. Which is NOT a marketer-controlled VSEO attribute when uploading to YouTube?
A) Title
B) Description
C) Tags
D) Thumbnail
E) The viewer's watch history
Q6. On Facebook, a video is counted as a 'view' after it plays for at least
A) 1 second
B) 3 seconds
C) 5 seconds
D) 10 seconds
E) 30 seconds
Q7. Text on a video that labels a scene or narrates dialogue (open or closed) is called
A) Metadata
by
, lOMoAR cPSD| 70487227
B) Captions
C) Annotations
D) Tags
E) Thumbnails
Q8. MMS differs from SMS in that MMS can include
A) Only text
B) Multimedia such as images, audio, video
C) Only 160 characters
D) Only links
E) Only emojis
Q9. Which mobile technology superimposes computer graphics onto the physical space around a user?
A) VR
B) AR
C) NFC
D) QR
E) LTE
Q10. The average US smartphone user accesses approximately how many apps per month?
A) 7
B) 17
C) 27
D) 57
E) 100
Q11. When resources are constrained, a key backend decision in app development is choosing between
A) Red vs blue
B) iOS vs Android
C) CPC vs CPM
D) SMS vs MMS
E) AR vs VR
Q12. Consumers have roughly what page-load-time threshold on mobile before abandoning?
A) 1 second
B) 3 seconds
C) 10 seconds
D) 30 seconds
E) 1 minute
Q13. Which is NOT a mobile marketing best practice discussed?
A) Avoid spam
B) Relevance
C) Seamless UX
D) Ignore data privacy
E) Integration
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