Healthcare Marketing Exam UPDATED
ACTUAL QUESTIONS AND CORRECT
ANSWERS
Contemporary technology allows marketers to do all of the following except for?
A. Focus on online crm strategies
B. Better integrate the entire media mix
C. Increase direct-to-consumer online marketing
D. Decrease integration of online initiatives and focus more on unique marketing strategies - correct
answer decrease integration of online intiatives and focus more on unique marketing strategies.
What is a limitation of contemporary marketing techniques? - correct answer confidentiality
issues arise related to the patients data used in marketing initiatives.
True or false?
Patient participation in their own care is a key to reducing health risk, improving outcomes and
lowering cost. - correct answer true
True or false
Marketers need to understand that populations with low literacy or without health insurance cannot be
engaged? - correct answer false
What is a disadvantage of direct to consumer pharmaceutical advertising? - correct answer
informs consumers about out of date drugs
Whcih of the following statistics does not illustrate social medias role in healthcare?
A. 49% of people asked expected to hear from their doctors within a few hours after requesting an
appointment via social media.
B. 77% of all u.s. hospitals participate in social media. Exh 11.2, p 324
, C. 18-24 year olds trust medical information shared by others on their social networks 90% of the
time.
D. 19% of smartphone owners have at least one healthcare app. - correct answer b. 77% of all
u.s. hospitals participate in social media
Social media consultation may be helpful in all of the following areas except:
A.outsourced engagement
B. = internal stewardship opportunities exh 11.6, p 335
C. Social communications calendar
D. Social media strategy - correct answer internal stewardship opportunities
According to exhibit 11.3: social media activities by healthcare consumers, _______ are most likely to
share health symptoms/behaviors and _______ are least likely.
A. 18-24 yr olds; <$25k
B. College degree; 55-64 yr olds
C. 18-24 yr olds; 55-64 yr olds
D. $25k-$50k; <$25k - correct answer c 18-24 yr olds, 55-64 yr olds
True or false. 20% of parents use youtube to seek medical answers. - correct answer true
True or false? Healthcare marketers benefit from being able to push information to social media users
and to receive instantaneous feedback from members of online communities - correct answer
true
ACTUAL QUESTIONS AND CORRECT
ANSWERS
Contemporary technology allows marketers to do all of the following except for?
A. Focus on online crm strategies
B. Better integrate the entire media mix
C. Increase direct-to-consumer online marketing
D. Decrease integration of online initiatives and focus more on unique marketing strategies - correct
answer decrease integration of online intiatives and focus more on unique marketing strategies.
What is a limitation of contemporary marketing techniques? - correct answer confidentiality
issues arise related to the patients data used in marketing initiatives.
True or false?
Patient participation in their own care is a key to reducing health risk, improving outcomes and
lowering cost. - correct answer true
True or false
Marketers need to understand that populations with low literacy or without health insurance cannot be
engaged? - correct answer false
What is a disadvantage of direct to consumer pharmaceutical advertising? - correct answer
informs consumers about out of date drugs
Whcih of the following statistics does not illustrate social medias role in healthcare?
A. 49% of people asked expected to hear from their doctors within a few hours after requesting an
appointment via social media.
B. 77% of all u.s. hospitals participate in social media. Exh 11.2, p 324
, C. 18-24 year olds trust medical information shared by others on their social networks 90% of the
time.
D. 19% of smartphone owners have at least one healthcare app. - correct answer b. 77% of all
u.s. hospitals participate in social media
Social media consultation may be helpful in all of the following areas except:
A.outsourced engagement
B. = internal stewardship opportunities exh 11.6, p 335
C. Social communications calendar
D. Social media strategy - correct answer internal stewardship opportunities
According to exhibit 11.3: social media activities by healthcare consumers, _______ are most likely to
share health symptoms/behaviors and _______ are least likely.
A. 18-24 yr olds; <$25k
B. College degree; 55-64 yr olds
C. 18-24 yr olds; 55-64 yr olds
D. $25k-$50k; <$25k - correct answer c 18-24 yr olds, 55-64 yr olds
True or false. 20% of parents use youtube to seek medical answers. - correct answer true
True or false? Healthcare marketers benefit from being able to push information to social media users
and to receive instantaneous feedback from members of online communities - correct answer
true
