MISY 5380 EXAMS 2 ANSWERS AND QUESTIONS SET
A+
✔✔An emphasis on the individual customer dialogue and segmentation is indicative of a
(an) - ✔✔Database marketing environment
✔✔An operational data store is designed for quick read/write access on demand. -
✔✔TRUE
✔✔Campaign management software is used to access an operational data store. -
✔✔FALSE
✔✔Concurrent with the LDM process, business owners must address - ✔✔All of the
above
✔✔Data marts are subsets of a data warehouse. - ✔✔TRUE
✔✔Real-time and online processing capabilities cannot be present in a database
marketing environment. - ✔✔FALSE
✔✔A POS transaction would probably update databases in the following sequence -
✔✔Operational data store, data warehouse, data mart
✔✔___ is the process of placing customers into groups such that everyone in the group
has similar traits. - ✔✔Clustering
✔✔____ is not a data mining activity. - ✔✔POS sales transmission
✔✔____ is not a statistical method. - ✔✔RFM
✔✔______ is not a challenge to data mining. - ✔✔Fraud detection
A+
✔✔An emphasis on the individual customer dialogue and segmentation is indicative of a
(an) - ✔✔Database marketing environment
✔✔An operational data store is designed for quick read/write access on demand. -
✔✔TRUE
✔✔Campaign management software is used to access an operational data store. -
✔✔FALSE
✔✔Concurrent with the LDM process, business owners must address - ✔✔All of the
above
✔✔Data marts are subsets of a data warehouse. - ✔✔TRUE
✔✔Real-time and online processing capabilities cannot be present in a database
marketing environment. - ✔✔FALSE
✔✔A POS transaction would probably update databases in the following sequence -
✔✔Operational data store, data warehouse, data mart
✔✔___ is the process of placing customers into groups such that everyone in the group
has similar traits. - ✔✔Clustering
✔✔____ is not a data mining activity. - ✔✔POS sales transmission
✔✔____ is not a statistical method. - ✔✔RFM
✔✔______ is not a challenge to data mining. - ✔✔Fraud detection
