HEALTHCARE MARKETING TEST 4
QUESTIONS WITH CORRECT SOLUTIONS
True or False? Lifestyle and class is a form of attitude, interests, and opinions (AIO)
segmentation.
False
True or False? The SIC Code of the federal government is a system that describes the
major purchasing categories of each company for bidding purposes.
False
True or False? The rise in interest in cosmetic surgery is occurring among the millennials.
False
True or False? Segmentation should always be done even when it does not relate to
purchasing differences among consumers or customers.
False
True or False? The cohort that has great trust in institutions and authority are the
boomers.
False
True or False? Trust has been found to a strong determinant of heavy half usage behavior.
False
Social class is often used as a basis for psychographic segmentation because individuals
within the same social class:
, have similar attitudes and similar purchasing patterns.
True or False? To conduct lifestyle segmentation, market researchers use AIO questions.
True
True or False? Topamax was a pharmaceutical product found to be effective for the
treatment of epilepsy and migraines. This may lead to a type of usage segmentation
strategy.
True
True or False? The major marketing objective with the heavy half segment for any
organization is to get them to consume more of the product.
False
The cohort that exhibited the trait of being a compliant patient was:
World War II
True or False? The "law of maximum opthelimity" highlights that the people who use most
of the health care services also buy most of the over-the-counter medical products.
False
True or False? Cohort segmentation categorizes consumers based on the defining events
that occurred in their lifetime that shape attitudes and values.
True
In recognition of ethnic segments within the population, the federal government requires
CLS standards, which are:
QUESTIONS WITH CORRECT SOLUTIONS
True or False? Lifestyle and class is a form of attitude, interests, and opinions (AIO)
segmentation.
False
True or False? The SIC Code of the federal government is a system that describes the
major purchasing categories of each company for bidding purposes.
False
True or False? The rise in interest in cosmetic surgery is occurring among the millennials.
False
True or False? Segmentation should always be done even when it does not relate to
purchasing differences among consumers or customers.
False
True or False? The cohort that has great trust in institutions and authority are the
boomers.
False
True or False? Trust has been found to a strong determinant of heavy half usage behavior.
False
Social class is often used as a basis for psychographic segmentation because individuals
within the same social class:
, have similar attitudes and similar purchasing patterns.
True or False? To conduct lifestyle segmentation, market researchers use AIO questions.
True
True or False? Topamax was a pharmaceutical product found to be effective for the
treatment of epilepsy and migraines. This may lead to a type of usage segmentation
strategy.
True
True or False? The major marketing objective with the heavy half segment for any
organization is to get them to consume more of the product.
False
The cohort that exhibited the trait of being a compliant patient was:
World War II
True or False? The "law of maximum opthelimity" highlights that the people who use most
of the health care services also buy most of the over-the-counter medical products.
False
True or False? Cohort segmentation categorizes consumers based on the defining events
that occurred in their lifetime that shape attitudes and values.
True
In recognition of ethnic segments within the population, the federal government requires
CLS standards, which are:
