HEALTHCARE MARKETING EXAM
QUESTIONS WITH CORRECT SOLUTIONS
What is marketing?
The activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large
What is healthcare marketing?
A process of strategic outreach and communications designed to attract healthcare
consumers, guide them through their healthcare journey, and keep them engaged
with the health system
Why should we market?
- Generate revenue and increase profits
- Find prospective patients/service recipients
- Increase strategic advantage in a competitive landscape
- Keep patients engaged through outreach
- Retain patients' long term and improve patient loyalty to the provider
- Stay connected with your stakeholders
- Evaluate and modify our strategies
What goes into OT marketing?
, - Identify target population (geography, demographics, psychographics, behavior)
- Where can you potentially reach the target population (typical hangout
locations/communities, websites visited, other providers they visit)
- Develop authentic relationships within the target population
- Build a marketing machine and feed it
What are the phases of market management?
1. Market analysis
2. Planning
3. Implementation
4. Monitoring
What is part of market analysis?
- SWOT (organizational assessment)
- Environmental analysis: sociocultural trends, demographic information,
economic changes, political issues
What is a part of planning?
- Framework for creating marketing goals and developing specific marketing
strategies
- Key components of planning
QUESTIONS WITH CORRECT SOLUTIONS
What is marketing?
The activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large
What is healthcare marketing?
A process of strategic outreach and communications designed to attract healthcare
consumers, guide them through their healthcare journey, and keep them engaged
with the health system
Why should we market?
- Generate revenue and increase profits
- Find prospective patients/service recipients
- Increase strategic advantage in a competitive landscape
- Keep patients engaged through outreach
- Retain patients' long term and improve patient loyalty to the provider
- Stay connected with your stakeholders
- Evaluate and modify our strategies
What goes into OT marketing?
, - Identify target population (geography, demographics, psychographics, behavior)
- Where can you potentially reach the target population (typical hangout
locations/communities, websites visited, other providers they visit)
- Develop authentic relationships within the target population
- Build a marketing machine and feed it
What are the phases of market management?
1. Market analysis
2. Planning
3. Implementation
4. Monitoring
What is part of market analysis?
- SWOT (organizational assessment)
- Environmental analysis: sociocultural trends, demographic information,
economic changes, political issues
What is a part of planning?
- Framework for creating marketing goals and developing specific marketing
strategies
- Key components of planning
