HEALTHCARE MARKETING QUESTIONS
WITH CORRECT SOLUTIONS
True or False? Higher healthcare expenditures in the United States are attributed to
technology, the fragmented health insurance system, and pharmaceutical costs.
TRUE
__________ is the money a consumer has remaining after taxes and paying for neccessities.
Net Income
In many metropolitan markets, the insurance provider competitive scenario could best be
described as:
An oligopoly
According to our text, surprise medical bills are:
Bills for care that was recieved from physicians who were not within the patient's health
insurance contracted network.
Compared to other Western economies, the United States spends more on health care.
What is the outcome of this high spending on health care?
Life expectancies are lower than average compared to other OECD states.
True or False? Although almost half of all adults search the internet for health
information, most still seek out medical attention after doing so.
TRUE
, True or False? Environmental assessment involves the acquisition and use of information
about events, trends, and relationships in the environment.
FALSE
Accountable health plans are a value-based model in which:
Organizations are reimbursed based on quality metrics and reductions in cost of care data.
What is important in healthcare regulations regarding vertical integration?
The law is intended to ensure that the refferal practices are not based on physicians getting more
fees if they refer to a particular provider or service.
What are important aspects of HIPPA as related to marketing activities? (choose all that
are correct)
-patients must be able to opt out of communication
-a person's health information is private and cannot be shared or used with others except in very
narrow circumstances
-it is generally acceptable to communicate with patients without prior approval under
circumstances that could benefit the patient such as reminders of appointments or opprotunities
for wellness care
True or False? America is relatively stable population in terms of maintaining age spread,
and percentages of races.
FALSE
When our text speaks about transparency in health care, it is reffering to:
WITH CORRECT SOLUTIONS
True or False? Higher healthcare expenditures in the United States are attributed to
technology, the fragmented health insurance system, and pharmaceutical costs.
TRUE
__________ is the money a consumer has remaining after taxes and paying for neccessities.
Net Income
In many metropolitan markets, the insurance provider competitive scenario could best be
described as:
An oligopoly
According to our text, surprise medical bills are:
Bills for care that was recieved from physicians who were not within the patient's health
insurance contracted network.
Compared to other Western economies, the United States spends more on health care.
What is the outcome of this high spending on health care?
Life expectancies are lower than average compared to other OECD states.
True or False? Although almost half of all adults search the internet for health
information, most still seek out medical attention after doing so.
TRUE
, True or False? Environmental assessment involves the acquisition and use of information
about events, trends, and relationships in the environment.
FALSE
Accountable health plans are a value-based model in which:
Organizations are reimbursed based on quality metrics and reductions in cost of care data.
What is important in healthcare regulations regarding vertical integration?
The law is intended to ensure that the refferal practices are not based on physicians getting more
fees if they refer to a particular provider or service.
What are important aspects of HIPPA as related to marketing activities? (choose all that
are correct)
-patients must be able to opt out of communication
-a person's health information is private and cannot be shared or used with others except in very
narrow circumstances
-it is generally acceptable to communicate with patients without prior approval under
circumstances that could benefit the patient such as reminders of appointments or opprotunities
for wellness care
True or False? America is relatively stable population in terms of maintaining age spread,
and percentages of races.
FALSE
When our text speaks about transparency in health care, it is reffering to:
