WITH COMPLETE SOLUTIONS
EDITION
Health Communication Course Examination
Aligned with CMN 572 Syllabus,
NCA Health Communication Competencies,
and Health Communication Curriculum Standards
150 9 4 100%
Questions Sections Options / Q Solutions
Cognitive Level Distribution: 25% Recall | 50% Application | 25% Analysis
Style Distribution: 75% Scenario-Based | 25% Direct Knowledge
Format: Multiple Choice (A-D), One Correct, With Complete Rationales
,Exam Instructions:
1. Read each question stem carefully before reviewing the options.
2. Select the ONE best answer among A, B, C, and D.
3. The correct answer is marked with *[CORRECT]* after the option text.
4. Review the rationale for each question to reinforce CMN 572 concepts.
, Section 1: Foundations of Health Communication
Definition, scope, history, models, contexts, and research methods in health communication.
Q1: Which of the following best defines the field of health communication as outlined in the CMN 572
curriculum?
A. The exclusive study of physician-patient dialogues in clinical settings
B. The study and use of communication strategies to inform, influence, and motivate individuals, communities, and
publics about health issues *[CORRECT]*
C. The technical transmission of medical diagnoses between specialists
D. The marketing of pharmaceutical products to healthcare providers
Correct Answer: B
Rationale: Health communication encompasses the study and use of communication strategies to inform, influence,
and motivate audiences about health. Option A is too narrow (ignores mass media, organizational, and digital contexts);
C is overly technical; D conflates health communication with pharmaceutical marketing, which is only one narrow
application.
Q2: A health communication scholar is contrasting the biomedical model with the biopsychosocial model.
Which statement most accurately captures a defining feature of the biopsychosocial model?
A. It attributes all disease to a single measurable biological cause.
B. It views disease as purely a malfunction of cellular mechanics.
C. It integrates biological, psychological, and social factors in understanding health and illness. *[CORRECT]*
D. It rejects the role of biology in diagnosing chronic disease.
Correct Answer: C
Rationale: Engel's biopsychosocial model integrates biological, psychological, and social dimensions. Option A
describes the biomedical model; B reflects reductionist thinking the biopsychosocial model critiques; D is incorrect
because biology remains central—it is simply not the only factor considered.
Q3: Dr. Patel, a family physician, opens an encounter by asking, "What concerns bring you in today, and
what would you like to make sure we address before you leave?" Which feature of patient-centered
communication is she demonstrating?
A. Paternalistic decision-making
B. Use of closed-ended diagnostic questioning
C. Consumerist deference to patient demands
D. Agenda-setting that elicits the patient's full concerns *[CORRECT]*
Correct Answer: D
Rationale: Eliciting the patient's agenda upfront is a hallmark of patient-centered interviewing (Mead & Bower;
Stewart). A describes the opposite; C describes closed-ended questioning that limits the patient; D reflects uncritical
deference, which is not the same as collaborative agenda-setting.
, Q4: During a difficult encounter, a patient says, "I just feel like nobody is listening to me." Which response
best exemplifies therapeutic communication?
A. "You feel like nobody is listening to you, and that sounds frustrating. Tell me more about what's been
happening." *[CORRECT]*
B. "I'm listening. Let's move on to your symptoms."
C. "Why do you feel that way? That seems unreasonable."
D. "I understand. I'll make a note in your chart."
Correct Answer: A
Rationale: Option B uses reflection of feeling and content plus an open-ended invitation, central to therapeutic
communication (Rogers; Calgary-Cambridge). A dismisses and redirects too quickly; C is evaluative and judgmental; D
is a procedural deflection that fails to engage the patient's emotional experience.
Q5: An older adult patient speaks softly and slowly. A resident physician, hoping to build rapport,
consciously slows her own speech rate and lowers her pitch when responding. Which theoretical framework
best explains this behavior?
A. Health Belief Model
B. Communication Accommodation Theory *[CORRECT]*
C. Social Cognitive Theory
D. Diffusion of Innovations
Correct Answer: B
Rationale: Communication Accommodation Theory (Giles) explains how interlocutors adjust speech rate, pitch, and
vocabulary to converge with or diverge from conversational partners. The Health Belief Model addresses perceived
susceptibility and severity; Social Cognitive Theory centers on observational learning and self-efficacy; Diffusion of
Innovations describes adoption of new practices.
Q6: Which historical development is most often credited with catalyzing the emergence of health
communication as a distinct academic field in the late 20th century?
A. The Flexner Report on medical education reform
B. The introduction of Medicare reimbursement coding
C. The AIDS epidemic and large-scale public health communication campaigns of the 1980s-1990s
*[CORRECT]*
D. The publication of the first pharmaceutical direct-to-consumer advertisement
Correct Answer: C
Rationale: The AIDS crisis, anti-smoking efforts, and federal funding through NIH and CDC catalyzed health
communication as a field in the 1980s-1990s. The Flexner Report (1910) predated the field by decades; Medicare
coding is a billing issue; while DTC advertising is relevant, it emerged later and is not the field's foundational catalyst.
Q7: A researcher wants to compare how two competing health systems handle shift handoffs. Which
combination of contexts is she most directly studying?
A. Interpersonal and mass media contexts
B. Organizational and digital contexts only
C. Mass media and digital health contexts
D. Organizational and interpersonal contexts, situated within the healthcare system *[CORRECT]*
Correct Answer: D
Rationale: Shift handoffs are organizational communication events that occur interpersonally (clinician-to-clinician)
within the broader healthcare system. A and D miss the organizational core; B excludes the interpersonal dimension,
which is essential since handoffs are person-to-person exchanges.