MARKET RESEARCH REVIEW QUIZ WITH
CORRECT QUESTIONS AND ANSWERS [
GUARANTEED A+]
Market Research - ✔️✔️The process of gathering, recording, analyzing, and
reporting information regarding customers or potential customers.
Data - ✔️✔️Facts discovered in the market research process.
Primary Data - ✔️✔️Facts collected for the first time for the problem under
study.
Survey - ✔️✔️A series of questions asked to a select and representative
group of people to obtain quantitative data.
©morren2025/2026.Year published 2026.
, Observation - ✔️✔️An information-gathering technique that involves
watching people by using other people or by using a camera.
Focus Group - ✔️✔️A small group of 8-15 people who provide qualitative
data through their opinions about a business, its products, or other issues
under the direction of a discussion leader.
Sample Size - ✔️✔️The number of people questioned for a survey.
Secondary Data - ✔️✔️Facts that have been collected previously for a
purpose other than the problem being studied.
Qualitative Research - ✔️✔️Research that is used to discover consumer
information whose validity can then be assessed with quantitative research
questions.
©morren2025/2026.Year published 2026.
CORRECT QUESTIONS AND ANSWERS [
GUARANTEED A+]
Market Research - ✔️✔️The process of gathering, recording, analyzing, and
reporting information regarding customers or potential customers.
Data - ✔️✔️Facts discovered in the market research process.
Primary Data - ✔️✔️Facts collected for the first time for the problem under
study.
Survey - ✔️✔️A series of questions asked to a select and representative
group of people to obtain quantitative data.
©morren2025/2026.Year published 2026.
, Observation - ✔️✔️An information-gathering technique that involves
watching people by using other people or by using a camera.
Focus Group - ✔️✔️A small group of 8-15 people who provide qualitative
data through their opinions about a business, its products, or other issues
under the direction of a discussion leader.
Sample Size - ✔️✔️The number of people questioned for a survey.
Secondary Data - ✔️✔️Facts that have been collected previously for a
purpose other than the problem being studied.
Qualitative Research - ✔️✔️Research that is used to discover consumer
information whose validity can then be assessed with quantitative research
questions.
©morren2025/2026.Year published 2026.
