COMM 370 TEST 2 QUESTIONS VERIFIED ANSWERS
Most websites use images at 300 dpi (dots per inch).
1. True
2. False - Answers - False
Unless a company has a specific contract with a freelance writer, photographer, or artist
to produce a work that will be exclusively owned by that company (a situation called
"work for hire") the freelancer owns his or her work.
1. True
2. False - Answers - True
Formal opinion leaders tend to exhibit all of the following except:
A) Articulate about specific issues
B) Highly interested in the issue
C) Good organizers
D) Inactive in the community
E) Avid consumers of mass media - Answers - D
Which of the following is not one of the basic elements of an early communications
model?
A) Message
B) Receiver
C) Channel
D) Feedback
E) Sender - Answers - D
With regard to the Agenda-setting theory, Max McCombs and Don Shaw posited that
the media sets the agenda for what we discuss and what to think about.
A) True
B) False - Answers - True
The most difficult objective for a communicator to achieve is:
A) Achieving a change in overt behavior
B) Acceptance of the message
C) Accurately disseminating the message
D) Message exposure
E) Understanding the public relations message - Answers - A
Who developed the early communication models as discussed in the text and in class?
A) P.T. Barnum
B) Wilbur Schramm
C) Ivy Ledbetter
D) Edward Bernays
, E) Paul Lazarsfeld - Answers - B
What is the best time to conduct a press conference for a city with an afternoon
newspaper?
A) Noon
B) 10 a.m.
C) 1 p.m.
D) 11 a.m.
E) 8 a.m. - Answers - B
Which federal agency is responsible for ensuring that proper source attribution is
accomplished by radio/television stations when using VNRs?
A) SEC
B) FDA
C) FBI
D) EEOC
E) FCC - Answers - E
There is little difference between the terms persuasion and coercion.
A) True
B) False - Answers - False
Employees can be fired (or former employees sued) for revealing trade secrets or
harassing fellow employees.
A) True
B) False - Answers - True
Misappropriation of personality usually involves:
A) The Securities and Exchange Commission
B) Fair use
C) Public figures
D) Government officials
E) Private citizens - Answers - C
Match the following concepts developed by Aristotle 2,000 years ago.
A. Pathos
B. Logos
C. Ethos
-Logical argument
-Source credibility
-Emotional appeal - Answers - Ethos:Source credibility
Logos:Logical argument
Pathos:Emotional appeal
Manmade crises are largely avoidable.
Most websites use images at 300 dpi (dots per inch).
1. True
2. False - Answers - False
Unless a company has a specific contract with a freelance writer, photographer, or artist
to produce a work that will be exclusively owned by that company (a situation called
"work for hire") the freelancer owns his or her work.
1. True
2. False - Answers - True
Formal opinion leaders tend to exhibit all of the following except:
A) Articulate about specific issues
B) Highly interested in the issue
C) Good organizers
D) Inactive in the community
E) Avid consumers of mass media - Answers - D
Which of the following is not one of the basic elements of an early communications
model?
A) Message
B) Receiver
C) Channel
D) Feedback
E) Sender - Answers - D
With regard to the Agenda-setting theory, Max McCombs and Don Shaw posited that
the media sets the agenda for what we discuss and what to think about.
A) True
B) False - Answers - True
The most difficult objective for a communicator to achieve is:
A) Achieving a change in overt behavior
B) Acceptance of the message
C) Accurately disseminating the message
D) Message exposure
E) Understanding the public relations message - Answers - A
Who developed the early communication models as discussed in the text and in class?
A) P.T. Barnum
B) Wilbur Schramm
C) Ivy Ledbetter
D) Edward Bernays
, E) Paul Lazarsfeld - Answers - B
What is the best time to conduct a press conference for a city with an afternoon
newspaper?
A) Noon
B) 10 a.m.
C) 1 p.m.
D) 11 a.m.
E) 8 a.m. - Answers - B
Which federal agency is responsible for ensuring that proper source attribution is
accomplished by radio/television stations when using VNRs?
A) SEC
B) FDA
C) FBI
D) EEOC
E) FCC - Answers - E
There is little difference between the terms persuasion and coercion.
A) True
B) False - Answers - False
Employees can be fired (or former employees sued) for revealing trade secrets or
harassing fellow employees.
A) True
B) False - Answers - True
Misappropriation of personality usually involves:
A) The Securities and Exchange Commission
B) Fair use
C) Public figures
D) Government officials
E) Private citizens - Answers - C
Match the following concepts developed by Aristotle 2,000 years ago.
A. Pathos
B. Logos
C. Ethos
-Logical argument
-Source credibility
-Emotional appeal - Answers - Ethos:Source credibility
Logos:Logical argument
Pathos:Emotional appeal
Manmade crises are largely avoidable.
