COMM 370 QUESTIONS VERIFIED ANSWERS
Unintended effect shows... - Answers - One group of the population will know more
about a segment then the rest of the population
Ex: economy, politics, etc.
What is the knowledge gap model represent? - Answers - The higher the
socioeconomic status the more knowledge
Ex: Man landed on the moon in 1969
Someone's level of knowledge will also reflect their knowledge or their health
According to knowledge gaps. education levels lead to: - Answers - Better educated ->
gain knowledge faster
Learned how to learn
There is a huge gap with groups of a different educational background
What are some reasons for the knowledge gap? - Answers - Reasons:
+Education
+Social Backgrounds
+Less media exposure
Causes of Knowledge Gap - Answers - +Communication skills and social skills
+Prior education or knowledge
+Selective exposure; choose not to take part or expose themselves
What is Digital Divide? - Answers - The gap between those with access to technology
and those who don't
Digital Divide is discussed in socioeconomic groups. What are some examples of
these? - Answers - +Rich/ Poor
+Race (white/ non-white)
+Geographical divide (urban/ rural)
Sesame Street was a TV show that targeted younger generations for more than
entertainment. What was the target audience, and what was the purpose? - Answers -
Targeted under privileged inner-city children ; so they were educated before they went
to school with kids who had a better knowledge
By refining knowledge gaps what do you accomplish? - Answers - +Widens in a
pluralistic community (Many information sources)
+Reduces a homogeneous community (Few sources shared by all)
, By overcoming the Knowledge Gap, we have something called the ceiling effect. What
is that? - Answers - There's a limit to how much you can learn compared to someone
else
When something is know and spreads through a society it is ___________________. -
Answers - Diffusion
A new idea, practice, or product is ___________________. - Answers - Innovation
One of the chief dysfunctions of the surveillance function of media in society is that the
presentation of too much information may force them into a state of apathy or passivity.
What is this effect also known as? - Answers - Narcotizing
Mass communication theory is based on... - Answers - Science
Match definition to the term that explains why the media has powerful effects on public
opinion. A unified picture of an event or issue is presented across media. - Answers -
Consonance
Match definition to the term that explains why the media has powerful effects on public
opinion. A widespread presence of the media because it is everywhere and there are
few locations we can go where it is not present. - Answers - Ubiquity
Typically critical theorists view the media as a ______ to society and the world. -
Answers - Screen
Jacqueline decides to Skype with her friend Kat who is studying abroad this semester in
Norway. Jacqueline tells Kat about her relationship with her boyfriend, about the classes
she's taking this semester, and about her recent car troubles. Unfortunately throughout
the chat the video freezes, forcing Kat to reload the program and in turn missing pieces
of the conversation. Jacqueline can visibly see Kat's frustration with the technology and
decides to try their chat another time, hopefully when Skype is working properly and
both have stronger WiFi signals. Which of the following five theories best explains the
situation described? - Answers - Information Theory
True or False: According to Spiral of Silence theory, a fear of isolation from others is the
driving force behind why the vocal minority does not discuss their opinions and attitudes
about an issue. - Answers - False
Innovation that Spread Quickly were not just technologies. Some examples are: -
Answers - Medications and behaviors
Characteristics of Innovations - Answers - Relative Advantage
Compatibility
Complexity
Trial Ability
Unintended effect shows... - Answers - One group of the population will know more
about a segment then the rest of the population
Ex: economy, politics, etc.
What is the knowledge gap model represent? - Answers - The higher the
socioeconomic status the more knowledge
Ex: Man landed on the moon in 1969
Someone's level of knowledge will also reflect their knowledge or their health
According to knowledge gaps. education levels lead to: - Answers - Better educated ->
gain knowledge faster
Learned how to learn
There is a huge gap with groups of a different educational background
What are some reasons for the knowledge gap? - Answers - Reasons:
+Education
+Social Backgrounds
+Less media exposure
Causes of Knowledge Gap - Answers - +Communication skills and social skills
+Prior education or knowledge
+Selective exposure; choose not to take part or expose themselves
What is Digital Divide? - Answers - The gap between those with access to technology
and those who don't
Digital Divide is discussed in socioeconomic groups. What are some examples of
these? - Answers - +Rich/ Poor
+Race (white/ non-white)
+Geographical divide (urban/ rural)
Sesame Street was a TV show that targeted younger generations for more than
entertainment. What was the target audience, and what was the purpose? - Answers -
Targeted under privileged inner-city children ; so they were educated before they went
to school with kids who had a better knowledge
By refining knowledge gaps what do you accomplish? - Answers - +Widens in a
pluralistic community (Many information sources)
+Reduces a homogeneous community (Few sources shared by all)
, By overcoming the Knowledge Gap, we have something called the ceiling effect. What
is that? - Answers - There's a limit to how much you can learn compared to someone
else
When something is know and spreads through a society it is ___________________. -
Answers - Diffusion
A new idea, practice, or product is ___________________. - Answers - Innovation
One of the chief dysfunctions of the surveillance function of media in society is that the
presentation of too much information may force them into a state of apathy or passivity.
What is this effect also known as? - Answers - Narcotizing
Mass communication theory is based on... - Answers - Science
Match definition to the term that explains why the media has powerful effects on public
opinion. A unified picture of an event or issue is presented across media. - Answers -
Consonance
Match definition to the term that explains why the media has powerful effects on public
opinion. A widespread presence of the media because it is everywhere and there are
few locations we can go where it is not present. - Answers - Ubiquity
Typically critical theorists view the media as a ______ to society and the world. -
Answers - Screen
Jacqueline decides to Skype with her friend Kat who is studying abroad this semester in
Norway. Jacqueline tells Kat about her relationship with her boyfriend, about the classes
she's taking this semester, and about her recent car troubles. Unfortunately throughout
the chat the video freezes, forcing Kat to reload the program and in turn missing pieces
of the conversation. Jacqueline can visibly see Kat's frustration with the technology and
decides to try their chat another time, hopefully when Skype is working properly and
both have stronger WiFi signals. Which of the following five theories best explains the
situation described? - Answers - Information Theory
True or False: According to Spiral of Silence theory, a fear of isolation from others is the
driving force behind why the vocal minority does not discuss their opinions and attitudes
about an issue. - Answers - False
Innovation that Spread Quickly were not just technologies. Some examples are: -
Answers - Medications and behaviors
Characteristics of Innovations - Answers - Relative Advantage
Compatibility
Complexity
Trial Ability
