COMM 370 PSU EXAM 1 QUESTIONS VERIFIED
ANSWERS
Definition of PR - Answers - -PR is the deliberate, planned, and sustained effort to
establish and maintain mutual understanding between and organization and its publics.
-Deliberate: Intentional
-Planned: Organized
-Performance: Be Responsive
-Public Interest: Mutually Beneficial
-Two-Way Communication: Feedback
-Management Function: Counseling
Components of PR - Answers - -Build Relationships
-Approval Authority
-Research
-Counseling
-Media Relations
-Publicity
-Employee/Member Relations
-Community Relations
-Public Affairs
-Government Affairs
News Dump - Answers - Release new Friday after 5 in hopes that it will not gain a lot of
attention until Monday
Fortune 500 companies names for PR - Answers - -Corporate communications
-Corporate affairs
-Corporate relations
-External Communications
Other names for PR - Answers - -Public information
-Public Affairs: military
-Flacks (or Flaks): Negative
-Spin Doctors: negative
Differences between PR and Journalism - Answers - Similarities:
both write in journalistic style, interview people, gather and analyze information, and do
so on deadline
Differences:
-Scope: wider range of responsibilities
-Objectives: more than just informing
-Audiences: Carefully segmented
, -Channels: Many
Differences b/w PR and Marketing - Answers - Marketing attracts and satisfies
customers on a long-term basis to achieve the company's financial goals.
-PR builds relationships and creates and maintains hospitable relationships and
goodwill for the company.
Differences b/w PR and advertising - Answers - Advertising's primary function is to sell
goods and services while PR's is to create an environment in which the organization
can thrive. Advertising is paid media.
Areas of PR - Answers - -Corporations
-Nonprofit
-PR Firms
-Government (All Levels)
-Education
-Entertainment, Sports, Travel
-Health Care
-International PR
PR on a global basis - Answers - PR is expanding on a global basis
Various roles of a PR Practitioner - Answers -
PR in the Middle Ages - Answers - -Catholic Church and Pope Gregory XV
-College of Propaganda to push faith to the people
PR in the Colonial Era - Answers - Staged Events and Boston Tea Party
Columbia University - Answers - King's College issues first new release in 1758
Sam Adams - Answers - -Founded the Sons of Liberty
-Organized rallies, demonstrations in 1760s to protest the Stamp Act
Press Agent - Answers - A person whose work is to get publicity for an individual,
organization, etc.
-"hyping"
The Pseudo-event - Answers - -A happening that occurs for the purpose of being
reported
-Exaggerated Publicity
Association of American Railroads - Answers - Company First used term Public
Relations in its company listing
Women's Christian Temperance Union - Answers - -Information kits
ANSWERS
Definition of PR - Answers - -PR is the deliberate, planned, and sustained effort to
establish and maintain mutual understanding between and organization and its publics.
-Deliberate: Intentional
-Planned: Organized
-Performance: Be Responsive
-Public Interest: Mutually Beneficial
-Two-Way Communication: Feedback
-Management Function: Counseling
Components of PR - Answers - -Build Relationships
-Approval Authority
-Research
-Counseling
-Media Relations
-Publicity
-Employee/Member Relations
-Community Relations
-Public Affairs
-Government Affairs
News Dump - Answers - Release new Friday after 5 in hopes that it will not gain a lot of
attention until Monday
Fortune 500 companies names for PR - Answers - -Corporate communications
-Corporate affairs
-Corporate relations
-External Communications
Other names for PR - Answers - -Public information
-Public Affairs: military
-Flacks (or Flaks): Negative
-Spin Doctors: negative
Differences between PR and Journalism - Answers - Similarities:
both write in journalistic style, interview people, gather and analyze information, and do
so on deadline
Differences:
-Scope: wider range of responsibilities
-Objectives: more than just informing
-Audiences: Carefully segmented
, -Channels: Many
Differences b/w PR and Marketing - Answers - Marketing attracts and satisfies
customers on a long-term basis to achieve the company's financial goals.
-PR builds relationships and creates and maintains hospitable relationships and
goodwill for the company.
Differences b/w PR and advertising - Answers - Advertising's primary function is to sell
goods and services while PR's is to create an environment in which the organization
can thrive. Advertising is paid media.
Areas of PR - Answers - -Corporations
-Nonprofit
-PR Firms
-Government (All Levels)
-Education
-Entertainment, Sports, Travel
-Health Care
-International PR
PR on a global basis - Answers - PR is expanding on a global basis
Various roles of a PR Practitioner - Answers -
PR in the Middle Ages - Answers - -Catholic Church and Pope Gregory XV
-College of Propaganda to push faith to the people
PR in the Colonial Era - Answers - Staged Events and Boston Tea Party
Columbia University - Answers - King's College issues first new release in 1758
Sam Adams - Answers - -Founded the Sons of Liberty
-Organized rallies, demonstrations in 1760s to protest the Stamp Act
Press Agent - Answers - A person whose work is to get publicity for an individual,
organization, etc.
-"hyping"
The Pseudo-event - Answers - -A happening that occurs for the purpose of being
reported
-Exaggerated Publicity
Association of American Railroads - Answers - Company First used term Public
Relations in its company listing
Women's Christian Temperance Union - Answers - -Information kits
