WGU D099 COMPREHENSIVE EXAM
QUESTIONS AND SOLUTIONS
◉ How should a company use customer relationship management
(CRM) to provide quality customer service?
To assess interactions using key performance indicators
To survey competitors for sales management approaches
To determine competitive social media conversion rates
To evaluate website traffic from keyword searches
Answer: To assess interactions using key performance indicators
◉ Which action illustrates the use of undifferentiated marketing?
A company is segmenting its buying audience to create a different
marketing message for each buying group.
Multiple companies are working together to target different kinds
of customers for similar types of products.
The heads of an industry are endorsing a particular company and
its respective products for a fee.
A firm is advertising a product on television during a popular
program that the majority of the population watches.
Answer: A firm is advertising a product on television during a
popular program that the majority of the population watches.
◉ A company is looking at all marketing data associated with
attracting prospects from the last year in order to gain insights
,into prospective customers. The data contains multimedia and
unstructured data. Which big data characteristic does this data
represent?
Distributed
Velocity
Variety
Relational
Answer: Variety
◉ A company analyst seeks input from the sales department on
which business objective it wants to address so the analyst can
develop a survey instrument. Which step in the data analysis
process is illustrated by this action?
Interpretation
Collection
Processing
Analysis
Answer: Collection
◉ Why should a company use open-source frameworks?
To adapt coding based on needs
To increase profit with single supplier
To reduce enterprise resource planning
To increase material requirements planning
Answer: To adapt coding based on needs
, ◉ A company recently conducted a focus group to determine
which features and benefits customers are interested in receiving
from its brand. The company plans to redesign its offerings based
on the customer feedback. Which factor will the company need to
consider when developing sales forecasts?
Personnel
Competitor
Product
Economy
Answer: Product
◉ A large manufacturer wants to replace its aging machines. The
manufacturer determines what the machines must do and then
seeks to have suppliers submit bids on the price, quality, and
after-sales service. What should the manufacturer use to solicit
the suppliers' bids?
Requests for proposal
Single-source bid
Performance review
Quality survey
Answer: Requests for proposal
◉ A company offering online tax preparation software finds that
despite stellar sales numbers, its revenue is lower than expected.
Upon further analysis, the company determines that customer
QUESTIONS AND SOLUTIONS
◉ How should a company use customer relationship management
(CRM) to provide quality customer service?
To assess interactions using key performance indicators
To survey competitors for sales management approaches
To determine competitive social media conversion rates
To evaluate website traffic from keyword searches
Answer: To assess interactions using key performance indicators
◉ Which action illustrates the use of undifferentiated marketing?
A company is segmenting its buying audience to create a different
marketing message for each buying group.
Multiple companies are working together to target different kinds
of customers for similar types of products.
The heads of an industry are endorsing a particular company and
its respective products for a fee.
A firm is advertising a product on television during a popular
program that the majority of the population watches.
Answer: A firm is advertising a product on television during a
popular program that the majority of the population watches.
◉ A company is looking at all marketing data associated with
attracting prospects from the last year in order to gain insights
,into prospective customers. The data contains multimedia and
unstructured data. Which big data characteristic does this data
represent?
Distributed
Velocity
Variety
Relational
Answer: Variety
◉ A company analyst seeks input from the sales department on
which business objective it wants to address so the analyst can
develop a survey instrument. Which step in the data analysis
process is illustrated by this action?
Interpretation
Collection
Processing
Analysis
Answer: Collection
◉ Why should a company use open-source frameworks?
To adapt coding based on needs
To increase profit with single supplier
To reduce enterprise resource planning
To increase material requirements planning
Answer: To adapt coding based on needs
, ◉ A company recently conducted a focus group to determine
which features and benefits customers are interested in receiving
from its brand. The company plans to redesign its offerings based
on the customer feedback. Which factor will the company need to
consider when developing sales forecasts?
Personnel
Competitor
Product
Economy
Answer: Product
◉ A large manufacturer wants to replace its aging machines. The
manufacturer determines what the machines must do and then
seeks to have suppliers submit bids on the price, quality, and
after-sales service. What should the manufacturer use to solicit
the suppliers' bids?
Requests for proposal
Single-source bid
Performance review
Quality survey
Answer: Requests for proposal
◉ A company offering online tax preparation software finds that
despite stellar sales numbers, its revenue is lower than expected.
Upon further analysis, the company determines that customer
