MNM2615 Assignment 1 Semester 2 - Due 3 September 2026

MNM2615
ASSIGNMENT 1
SEMESTER 2 2026
UNIQUE NO.
DUE DATE: 3 SEPTEMBER 2026

, Marketing in Africa - MNM2615

Assignment 1 Semester 2 2026

Table of Contents
INTRODUCTION ............................................................................................................. 2

QUESTION 1: BACKGROUND OF THE CHOSEN SME/SMME ................................... 2

QUESTION 2: TECHNOLOGICAL PROGRESS IN AFRICA ......................................... 3

2.1 Discuss technological progress in Africa .......................................................... 3

2.2 How Mkhize Family Supermarket can incorporate technological progress ... 4

QUESTION 3: IMPLICATIONS OF POPULATION STRUCTURE FOR MARKETING .. 6

3.1 Explain the implications of population structure for marketing ...................... 6

3.2 How population structure could influence Mkhize Family Supermarket's
marketing .................................................................................................................... 7

QUESTION 4: MARKETING IMPLICATIONS RELATED TO GROWTH IN MOBILE
AND INTERNET ACCESS .............................................................................................. 8

4.1 Describe the marketing implications of growth in mobile and internet access
..................................................................................................................................... 8

4.2 How Mkhize Family Supermarket can capitalise on mobile and internet growth
........................................................................................................................................ 9

CONCLUSION .............................................................................................................. 11

REFERENCES .............................................................................................................. 12