PUR 3000 CORRECT TEST PAPER ANSWERS AND
QUESTIONS SET A+
✔✔Strategic planning - ✔✔The fifth step in Regester and Larkin's proactive issues
management process.
✔✔Implementation - ✔✔The sixth step in Regester and Larkin's proactive issues
management process.
✔✔Evaluation - ✔✔The seventh step in Regester and Larkin's proactive issues
management process.
✔✔Organizational Crisis - ✔✔A major threat to an organization's operations or
reputation.
✔✔Victim Crises - ✔✔When the organization is falsely accused at being at fault, or has
no control over the incident. There is little responsibility assigned to the organization in
the eyes of publics.
✔✔Accident Crises - ✔✔Incidents for which a company may not get a full pass, but
would not get wholly blamed for. Publics may question the organization's operations.
✔✔Preventable Crises - ✔✔Incidents caused by mismanagement, illegal activity, or
unethical action. These are the worst kind of crises for an organization.
✔✔Deny strategy - ✔✔When a person or organization chooses not to take responsibility
for a crisis or acknowledge any wrongdoing. They may cite reasons why they are
innocent or blame others for the incident.
✔✔Scapegoating - ✔✔Blaming an outside person or organization for a crisis.
✔✔Diminish strategy - ✔✔When an organization acknowledges the existence of a
crisis, but minimizes their responsibility for the crisis or any bad intentions.
, ✔✔Rebuild strategy - ✔✔Tactics that attempt to repair the damaged relationship
between an organization and its publics.
✔✔Compensation - ✔✔Crisis response strategy of offering products, services or money
to help make amends with publics.
✔✔Reinforce strategies - ✔✔A set of strategies to remind publics of the good things an
organization has done in the past.
✔✔Bolstering - ✔✔A reinforce strategy that attempts to offset reputational damage to
an organization during a crisis by emphasizing the good work that the organization has
done in the past.
✔✔Ingratiation - ✔✔A type of reinforcing crisis response strategy in which stakeholders
are praised or thanked to win their good favor.
✔✔Actual malice - ✔✔When a defamatory statement is made with knowledge of its
falsity and reckless disregard for the truth.
✔✔Clear and present danger - ✔✔Circumstance that may limit rights to free speech in
the interest of preventing "substantive evils."
✔✔Conspiracy - ✔✔An agreement between two or more persons to commit a crime or
accomplish a legal purpose through illegal action.
✔✔Creative Commons - ✔✔Nonprofit organization that encourages fair and legal
sharing of content by helping content creators make their work available with specific
terms and conditions for sharing.
✔✔Fair use - ✔✔An exception to copyright laws that allows for the use of otherwise
copyrighted material for purposes such as educational use, criticism or commentary.
✔✔Federal Trade Commission (FTC) - ✔✔U.S. federal agency responsible for
regulating all types of consumer products and services, including the promotion of these
products and services.
✔✔First Amendment - ✔✔An amendment to the Constitution of the United States
guaranteeing the right of free expression. Includes freedom of assembly and freedom of
the press and freedom of religion and freedom of speech.
✔✔Food and Drug Administration (FDA) - ✔✔U.S. federal agency responsible for
regulating food, drugs and healthrelated products and services including the promotion
of these products and services.
QUESTIONS SET A+
✔✔Strategic planning - ✔✔The fifth step in Regester and Larkin's proactive issues
management process.
✔✔Implementation - ✔✔The sixth step in Regester and Larkin's proactive issues
management process.
✔✔Evaluation - ✔✔The seventh step in Regester and Larkin's proactive issues
management process.
✔✔Organizational Crisis - ✔✔A major threat to an organization's operations or
reputation.
✔✔Victim Crises - ✔✔When the organization is falsely accused at being at fault, or has
no control over the incident. There is little responsibility assigned to the organization in
the eyes of publics.
✔✔Accident Crises - ✔✔Incidents for which a company may not get a full pass, but
would not get wholly blamed for. Publics may question the organization's operations.
✔✔Preventable Crises - ✔✔Incidents caused by mismanagement, illegal activity, or
unethical action. These are the worst kind of crises for an organization.
✔✔Deny strategy - ✔✔When a person or organization chooses not to take responsibility
for a crisis or acknowledge any wrongdoing. They may cite reasons why they are
innocent or blame others for the incident.
✔✔Scapegoating - ✔✔Blaming an outside person or organization for a crisis.
✔✔Diminish strategy - ✔✔When an organization acknowledges the existence of a
crisis, but minimizes their responsibility for the crisis or any bad intentions.
, ✔✔Rebuild strategy - ✔✔Tactics that attempt to repair the damaged relationship
between an organization and its publics.
✔✔Compensation - ✔✔Crisis response strategy of offering products, services or money
to help make amends with publics.
✔✔Reinforce strategies - ✔✔A set of strategies to remind publics of the good things an
organization has done in the past.
✔✔Bolstering - ✔✔A reinforce strategy that attempts to offset reputational damage to
an organization during a crisis by emphasizing the good work that the organization has
done in the past.
✔✔Ingratiation - ✔✔A type of reinforcing crisis response strategy in which stakeholders
are praised or thanked to win their good favor.
✔✔Actual malice - ✔✔When a defamatory statement is made with knowledge of its
falsity and reckless disregard for the truth.
✔✔Clear and present danger - ✔✔Circumstance that may limit rights to free speech in
the interest of preventing "substantive evils."
✔✔Conspiracy - ✔✔An agreement between two or more persons to commit a crime or
accomplish a legal purpose through illegal action.
✔✔Creative Commons - ✔✔Nonprofit organization that encourages fair and legal
sharing of content by helping content creators make their work available with specific
terms and conditions for sharing.
✔✔Fair use - ✔✔An exception to copyright laws that allows for the use of otherwise
copyrighted material for purposes such as educational use, criticism or commentary.
✔✔Federal Trade Commission (FTC) - ✔✔U.S. federal agency responsible for
regulating all types of consumer products and services, including the promotion of these
products and services.
✔✔First Amendment - ✔✔An amendment to the Constitution of the United States
guaranteeing the right of free expression. Includes freedom of assembly and freedom of
the press and freedom of religion and freedom of speech.
✔✔Food and Drug Administration (FDA) - ✔✔U.S. federal agency responsible for
regulating food, drugs and healthrelated products and services including the promotion
of these products and services.
