C201 BUSINESS ACUMEN EXAM QUESTIONS AND ANSWERS

C201 BUSINESS ACUMEN EXAM
QUESTIONS AND ANSWERS

Whichnpartnofnthenorganizingnprocessnaidsninneffectivenandnefficientnprogressnto
wardnplannedngoalsnandnoftennresultsninnchangesnwithinnthenorganization?

A.nPromotingnvision
B.nEvaluatingnresults
C.nTurningnstrategynintonaction
D.nDeterminingnthenspecificnactivitiesn-nans-B.nEvaluatingnresults

Whatnisnthenresultnofnancompanynincreasingnthendelegationnofnauthoritynandnthe
nspannofncontrol?

A.nCentralizedndecisionnmaking
B.nIncreasednnumbernofnmanagersnatnthenuppernmanagementnlevel
C.nIncreasednnumbernofndirectnreportsnpernmanager
D.nIncreasedndecision-makingnauthorityngivenntonemployeesn-nans-
D.nIncreasedndecision-makingnauthorityngivenntonemployees

Whichntwonkeynelementsndoesnanneffectivenorganizationninclude?
Choosen2nanswers

A.nHumanninteraction
B.nCompensation
C.nSafety
D.nStructuren-nans-HumannInteractionnandnStructure

Whyndoesnanlinenorganizationalnstructurenfunctionnmostneffectivelyninnancrisisnsit
uation?

A.nItnprovidesnspecializednexpertise,nadvice,nandnguidance.
B.nItndrawsnonntemporarynresourcesnneededninnannemergency.
C.nItnestablishesnandirectnflownofnauthority.
D.nItnplacesnauthorityninnthenhandsnofnangroupnofnindividualsnrathernthannansin
glenperson.n-nans-C.nItnestablishesnandirectnflownofnauthority.

Ancompanynmightndividenitselfnintonsmallerngroupsnthatnbestnmatchnthentypesnof
ncustomersnitnserves.nWhatnisnthisnisnannexamplenof?

A.nDepartmentalization
B.nOrganization

,C.nStrategicnPlanning
D.nDecentralizationn-nans-A.nDepartmentalization

Whichnprimaryndriverndoesnmanagementnusenfornannorganization'snstructure?

A.nEasenofnemployeeninteraction
B.nHierarchicalnaccountability
C.nCompanynbusinessnprocesses
D.nAchievementnofncompanyngoalsn-nans-D.nAchievementnofncompanyngoals

Whichnstepninnthenorganizingnprocessnresultsninnmanagementngroupingnworknact
ivitiesnintonunitsnwithinnthenorganization?

A.nDelegation
B.nCentralization
C.nDecentralization
D.nDepartmentalizationn-nans-D.nDepartmentalization

Anhigh-
technstartupncompanynisnlaunchingnanmarketingncampaignnfornitsnnewnsocialnme
dianportalnbynhighlightingnhownthenportalnexceedsnthenconnectivitynandncollabora
tionncapabilitiesnofnallnothernsocialnmediansites.Whichntypenofncompetitivenadvant
agenisnthisncompanynleveraging?

A.nBrandnrecognition
B.nCustomernloyalty
C.nPrice
D.nProductn-nans-D.nProduct

Whichnmarketingnstrategynisndevotedntonmaintainingncontinuousnbottomnlinenprice
snrathernthannrelyingnonnshort-termnprice-cuttingntacticsnsuchnasncents-
offncoupons,nrebates,nandnspecialnsales?

A.nSkimmingnpricing
B.nPenetrationnpricing
C.nCost-basednpricing
D.nEverydaynlownpricingn-nans-D.nEverydaynlownpricing

Whennwouldnanpullnpromotionalnstrategynenhancenancompetitivenadvantagentonm
arketnanproductnbetternthannanpushnstrategy?

A.nWhennthenproductnisnbestnsoldnthroughnpersonalnsellingnactivities.
B.nWhenndemandnfornthenproductnisndrivennbynmarketingnintermediaries.
C.nWhenndemandnfornthenproductnisndrivennbynthenendnuser.

,D.nByncombiningnmessagesnofnprice-
value,nproductndifferentiation,nandnprestigenintonanfocusedncampaign.n-nans-
C.nWhenndemandnfornthenproductnisndrivennbynthenendnuser.

Whichnmarketingntoolnisnoftennusedntonbuildneffectivenrelationshipnmarketingncam
paigns?

A.nAffinitynprograms
B.nLogistics
C.nDistributionnstrategies
D.nProductnmixn-nans-A.nAffinitynprograms

Whichnelementnofnthenpromotionalnmixnhasnthenadvantagenofnmessagingnthatnc
annbentailorednforneachncustomer,nbutnthendisadvantagenofnanhighncostnpernco
ntact?

A.nAdvertising
B.nPersonalnselling
C.nSalesnpromotion
D.nSponsorshipsn-nans-B.nPersonalnselling

Whatnthreenfactorsnshouldnbenaddressedninnansuccessfulnmarketingnplan?
nChoosen3nanswers

A.nTargetnmarket
B.nProductngrossnmarginntarget
C.nSalesnrevenuengoals
D.nProductnspecifications
E.nPlannimplementationntimelinen-nans-A.nTargetnmarket
C.nSalesnrevenuengoals
E.nPlannimplementationntimeline

Whichnthreencharacteristicsnarenmeasuredninndemographicnsegmentation?
nChoosen3nanswers

A.nRacenandnethnicity
B.nGeographicnlocation
C.nIncome
D.nPurchasenhistory
E.nHouseholdnsizen-nans-A.nRacenandnethnicity
C.nIncome
E.nHouseholdnsize

Innwhichnthreenwaysndoesnbusiness-buyingnbehaviorndiffernfromnconsumer-
buyingnbehavior?nChoosen3nanswers

, A.nAngroupnorncommitteenoftennmakesndecisions.
B.nPurchasersnfollownannadnhocnprocess.
C.nPurchasersnoftenninvitenselectednprovidersntonbidnonnanpurchase.
D.nBuyersntreatneachnbuyingndecisionnindependently.
E.nBuyersnfacenorganizationalninfluencesnthatnaffectntheirnownnpreferences.n-
nans-A.nAngroupnorncommitteenoftennmakesndecisions.
C.nPurchasersnoftenninvitenselectednprovidersntonbidnonnanpurchase.
E.nBuyersnfacenorganizationalninfluencesnthatnaffectntheirnownnpreferences.

Whichnthreenfactorsnsuggestnanproductnshouldnbenmarketednasnanspecialtynprod
uct?nChoosen3nanswers

A.nPricednhigh
B.nPricednlow
C.nPurchasednfrequently
D.nPurchasedninfrequently
E.nAvailablenfromnanlargennumbernofnretailers
F.nAvailablenfromnansmallnnumbernofnretailnoutletsn-nans-A.nPricednhigh
D.nPurchasedninfrequently
F.nAvailablenfromnansmallnnumbernofnretailnoutlets

Withnwhichntwontypesnofnproductsndoesnanmarketingnstrategynrelynonnadvertisin
gnmorenthannpersonalnselling?nChoosen2nanswers

A.nCapitalnproductsnboughtnwithnbudgetednfunds
B.nAccessoriesntonprimarynproducts
C.nComponentnpartsnofnprimarynproducts
D.nConsumablensuppliesn-nans-B.nAccessoriesntonprimarynproducts
D.nConsumablensupplies

Afternyearsnofnmarketingnanbodynlotion,nancosmeticsncompanynbeginsnpromoting
nthenlotionnasnanninsectnrepellentnasnwell.Innwhichnthreenproductnlifencyclenexte
nsionnstrategiesndidnthisncompanynengage?nChoosen3nanswers

A.nIncreasingnthenfrequencynofnshoppernvisits
B.nAddingnnewnusers
C.nRe-brandingnthenproduct
D.nIncreasingnfrequencynofnuse
E.nFindingnnewnusesnfornthenproductn-nans-B.nAddingnnewnusers
D.nIncreasingnfrequencynofnuse
E.nFindingnnewnusesnfornthenproduct

Whatnarenthreenqualitiesnofnstrongnbrandnequity?nChoosen3nanswers

A.nAwareness
B.nLoyalty