2 marker — explain Structure:
• Make 1 clear point
• Develop/explain the point
• Give an example if specifically asked
Focus: Answer exactly what the question asks and develop 1 relevant reason,
benefit or drawback
4 marker — explain Structure:
• Make a clear point
• Apply it to the case study
• Develop the explanation using the context
Remember:
• Use specific info from the case study
• Don't repeat the same point
• Keep the explanation relevant to the business
5 marker — calculate Structure:
• Write the correct formula
• Substitute the figures
• Show your working
• Calculate the answer
• Clearly state the final answer with the correct unit where appropriate
6 marker — analyse Focus on ONE benefit / drawback / factor / effect / way / impact asked for in the
question
Structure:
• Point → Application → Analysis
• Make your main point
• Apply it to the case study
• Explain why/how this affects the business
• Develop a clear chain of consequences
Useful connectives:
because, this means, therefore, leading to, as a result
Don't: list several undeveloped points
9 marker — recommend Paragraph 1 — Option 1:
• Explain reasons for choosing Option 1
• Apply to the case study
• Develop the consequences
Paragraph 2 — Option 2:
• Explain reasons for choosing Option 2
• Apply to the case study
• Develop the consequences
Paragraph 3 — Conclusion:
• Clearly state which option you recommend
• Justify why it is better for this specific business
• Compare it directly with the alternative
• Consider a disadvantage/flaw of your chosen option
• Explain “it depends on...”
• Consider the short-term/long-term impact where relevant
Useful connectives:
because, therefore, leading to, furthermore, however, this depends on