PASSMATE TUTORIALS
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE FRAMEWORK IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A POSSIBLE
SOLUTION TO THE TASK CONSISTENT WITH THEORY. THIS ASSIGNMENT IS
INTENDED TO ASSIST STUDENTS IN GETTING STARTED WITH THEIR ASSIGNMENT,
AND IN NO CASE THIS DOCUMENT SHOULD BE USED FOR CHEATING. WE BELIEVE
THIS WILL BE A GOOD STARTING POINT AS IT WAS PREPARED BY OUR TEAM OF
PROFESSIONAL PRIVATE TUTORS WHO ARE EXPERTS IN THE FIELD, AND IT WAS
PREPARED USING VARIOUS SOURCES. ANY SIMILARITY WITH ANY EXISTING
THEORY OR DISCUSSION BY OTHER AUTHORS IS EXCUSED. THE AUTHORS
HOWEVER DO NOT CLAIM MONOPOLY TO KNOWLEDGE HENCE MODIFICATION OF
THE ANSWERS CONTAINED IN THIS FRAMEWORK MAY NOT BE PROHIBITED AS IT
CONTRIBUTES TO EXPANSION OF KNOWLEDGE. FOR ANY FURTHER GUIDELINE
ABOUT THE INFORMATION CONTAINED HERE AND THE MODULE IN GENERAL,
CONTACT PASSMATE TUTORIALS.
WE ASSIST WITH OTHER MODULES INCLUDING:
ECSs, FACs, MACs, MNGs, INTs, TRLs, HMEMS, PRMs, PROs, MNBs, DSC, QMI, MNMs,
MNO, MNPs, FIN, PUBs, MNMs, RESEARCH among others.
WE OFFER CLASSES, ASSIGNMENT GUIDELINES, EXAMINATION PREPARATION,
RESEARCH AND RESEARCH PROPOSALS, DISSERTATION EDITING etc.
OTHER THAN UNISA, WE ALSO ASSIST STUDENTS AT VARIOUS INSTITUTIONS
INCLUDING MANCOSA, REGENT, REGEYNESES, BOSTON, STADIO, OLG, UJ, UP etc
For any enquiries the following numbers can be used for calling, SMS, WhatsApp and
telegram
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
, PASSMATE TUTORIALS
Table of Contents
QUESTION 1 Critical Evaluation of the Three Dimensions of Entrepreneurial Orientation
Demonstrated by Ultra Liquors ........................................................................................ 3
QUESTION 2 Application of the Intrapreneurship Ecosystem Framework and CECI ..... 6
QUESTION 3 Five Key Capabilities for Sustainable Competitive Advantage .................. 9
QUESTION 4 Reasons for Ultra Liquors' Adoption of an Open-Innovation Approach ... 12
QUESTION 5 Four Principles for Remaining Adaptive and Innovative Beyond the Growth
Phase ............................................................................................................................ 14
REFERENCES .............................................................................................................. 17
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
, PASSMATE TUTORIALS
QUESTION 1 Critical Evaluation of the Three Dimensions of Entrepreneurial
Orientation Demonstrated by Ultra Liquors
Entrepreneurial orientation (EO) refers to the extent to which an organisation adopts an
entrepreneurial strategic posture in the way it identifies and exploits opportunities. The
traditional EO perspective emphasises three closely related dimensions: innovativeness,
risk-taking and proactiveness (Morris, Kuratko & Covin, 2011). These dimensions are
evident in Ultra Liquors, although the case also demonstrates that entrepreneurial
behaviour creates tensions that management must control if innovation is to support
sustainable growth. Ultra Liquors' development from a regional family-owned retailer into
a major national retail and wholesale business was supported not only by expansion, but
also by strategic renewal, digital transformation, operational innovation and multiple
revenue streams.
1.1 Innovativeness
Innovativeness refers to an organisation's willingness to support new ideas,
experimentation and novel approaches to products, services, processes and markets
(Morris et al., 2011). Ultra Liquors demonstrates this dimension through its investment in
digital transformation and data-driven retail operations. Management recognised that
geographic expansion alone would not be sufficient for future growth because customers
increasingly expected online shopping, mobile purchasing, personalised
recommendations and faster delivery. In response, Ultra invested in an integrated e-
commerce platform linking online purchasing, inventory management, customer loyalty
programmes and store operations.
The company's investment in sophisticated category-management systems provides
further evidence of innovativeness. Instead of relying exclusively on traditional
merchandising practices, Ultra used information about purchasing behaviour, seasonal
demand, regional preferences and promotional performance to make decisions
concerning product placement, promotional timing and inventory. These systems
improved sales performance and reduced stock inefficiencies.
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE FRAMEWORK IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A POSSIBLE
SOLUTION TO THE TASK CONSISTENT WITH THEORY. THIS ASSIGNMENT IS
INTENDED TO ASSIST STUDENTS IN GETTING STARTED WITH THEIR ASSIGNMENT,
AND IN NO CASE THIS DOCUMENT SHOULD BE USED FOR CHEATING. WE BELIEVE
THIS WILL BE A GOOD STARTING POINT AS IT WAS PREPARED BY OUR TEAM OF
PROFESSIONAL PRIVATE TUTORS WHO ARE EXPERTS IN THE FIELD, AND IT WAS
PREPARED USING VARIOUS SOURCES. ANY SIMILARITY WITH ANY EXISTING
THEORY OR DISCUSSION BY OTHER AUTHORS IS EXCUSED. THE AUTHORS
HOWEVER DO NOT CLAIM MONOPOLY TO KNOWLEDGE HENCE MODIFICATION OF
THE ANSWERS CONTAINED IN THIS FRAMEWORK MAY NOT BE PROHIBITED AS IT
CONTRIBUTES TO EXPANSION OF KNOWLEDGE. FOR ANY FURTHER GUIDELINE
ABOUT THE INFORMATION CONTAINED HERE AND THE MODULE IN GENERAL,
CONTACT PASSMATE TUTORIALS.
WE ASSIST WITH OTHER MODULES INCLUDING:
ECSs, FACs, MACs, MNGs, INTs, TRLs, HMEMS, PRMs, PROs, MNBs, DSC, QMI, MNMs,
MNO, MNPs, FIN, PUBs, MNMs, RESEARCH among others.
WE OFFER CLASSES, ASSIGNMENT GUIDELINES, EXAMINATION PREPARATION,
RESEARCH AND RESEARCH PROPOSALS, DISSERTATION EDITING etc.
OTHER THAN UNISA, WE ALSO ASSIST STUDENTS AT VARIOUS INSTITUTIONS
INCLUDING MANCOSA, REGENT, REGEYNESES, BOSTON, STADIO, OLG, UJ, UP etc
For any enquiries the following numbers can be used for calling, SMS, WhatsApp and
telegram
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
, PASSMATE TUTORIALS
Table of Contents
QUESTION 1 Critical Evaluation of the Three Dimensions of Entrepreneurial Orientation
Demonstrated by Ultra Liquors ........................................................................................ 3
QUESTION 2 Application of the Intrapreneurship Ecosystem Framework and CECI ..... 6
QUESTION 3 Five Key Capabilities for Sustainable Competitive Advantage .................. 9
QUESTION 4 Reasons for Ultra Liquors' Adoption of an Open-Innovation Approach ... 12
QUESTION 5 Four Principles for Remaining Adaptive and Innovative Beyond the Growth
Phase ............................................................................................................................ 14
REFERENCES .............................................................................................................. 17
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
, PASSMATE TUTORIALS
QUESTION 1 Critical Evaluation of the Three Dimensions of Entrepreneurial
Orientation Demonstrated by Ultra Liquors
Entrepreneurial orientation (EO) refers to the extent to which an organisation adopts an
entrepreneurial strategic posture in the way it identifies and exploits opportunities. The
traditional EO perspective emphasises three closely related dimensions: innovativeness,
risk-taking and proactiveness (Morris, Kuratko & Covin, 2011). These dimensions are
evident in Ultra Liquors, although the case also demonstrates that entrepreneurial
behaviour creates tensions that management must control if innovation is to support
sustainable growth. Ultra Liquors' development from a regional family-owned retailer into
a major national retail and wholesale business was supported not only by expansion, but
also by strategic renewal, digital transformation, operational innovation and multiple
revenue streams.
1.1 Innovativeness
Innovativeness refers to an organisation's willingness to support new ideas,
experimentation and novel approaches to products, services, processes and markets
(Morris et al., 2011). Ultra Liquors demonstrates this dimension through its investment in
digital transformation and data-driven retail operations. Management recognised that
geographic expansion alone would not be sufficient for future growth because customers
increasingly expected online shopping, mobile purchasing, personalised
recommendations and faster delivery. In response, Ultra invested in an integrated e-
commerce platform linking online purchasing, inventory management, customer loyalty
programmes and store operations.
The company's investment in sophisticated category-management systems provides
further evidence of innovativeness. Instead of relying exclusively on traditional
merchandising practices, Ultra used information about purchasing behaviour, seasonal
demand, regional preferences and promotional performance to make decisions
concerning product placement, promotional timing and inventory. These systems
improved sales performance and reduced stock inefficiencies.
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144
