MKT-345 MIDTERM EXAM QUESTIONS AND
ANSWERS- GCU
pictorial cues - ANSWER-cues to depth perception that are used to convey depth in
drawings and paintings
verbal cues - ANSWER-short, concise phrases that direct a performer's attention to
important environmental regulatory characteristics, or that prompt the person to
perform key movement pattern components of skills
usage segmentation - ANSWER--Usage or purchase history
-Create clusters
-Target specific clusters
-Create marketing programs for each cluster
-Measure growth and migration
Socio-cultural segmentation - ANSWER-combines social (related to groups) and
cultural variables (related to the shared values, beliefs, attitudes of people) that
provide further basis for segmentation.
psychographic segmentation - ANSWER-different personality traits, values,
attitudes, interests, and lifestyles of consumers.
Geopgraphic Segmentation - ANSWER-You can geographically segment a market by
area, such as cities, counties, regions, countries, and international regions.
demographic segmentation - ANSWER-segmenting markets by age, gender,
income, ethnic background, and family life cycle
motivated behavior - ANSWER-directed toward or away from particular stimuli
perceptual blocking - ANSWER-the subconscious "screening out" of stimuli that are
threatening or inconsistent with one's needs, values, beliefs, or attitudes
selective exposure - ANSWER-refers to individuals' tendency to favor information
which reinforces their pre-existing views while avoiding contradictory information
selective attention - ANSWER-the capacity for or process of reacting to certain
stimuli selectively when several occur simultaneously.
perceptual defense - ANSWER-the tendency for consumers to avoid processing
stimuli that are threatening to them
, secondary data - ANSWER-information that already exists somewhere, having been
collected for another purpose
primary data - ANSWER-information collected for the specific purpose at hand
conditioned response - ANSWER-a learned response to a previously neutral
stimulus
cognitive associative learning - ANSWER-acquisition of new knowledge about the
world (compare/contrast)
unconditioned stimulus - ANSWER-in classical conditioning, a stimulus that
unconditionally—naturally and automatically—triggers a response.
conditioned stimulus - ANSWER-in classical conditioning, an originally irrelevant
stimulus that, after association with an unconditioned stimulus, comes to trigger a
conditioned response
What are the three basic designs used in quantitative research - ANSWER-
observation, experimentation, survey
The concept of customer satisfaction is a function of: - ANSWER-customer
expectations
classical conditioning - ANSWER-a type of learning in which one learns to link two
or more stimuli and anticipate events
Stimulus generation - ANSWER-is the tendency for the conditioned stimulus to
evoke similar responses after the response has been conditioned.
stimulus discrimination - ANSWER-a differentiation between two similar stimuli
when only one of them is consistently associated with the unconditioned stimulus
advertising wear-out - ANSWER-the condition that occurs when consumers become
so used to hearing or seeing a marketing stimulus that they no longer pay attention
to it
stimulus generalization - ANSWER-the tendency to respond to a stimulus that is
only similar to the original conditioned stimulus with the conditioned response
Types of Survey Methods - ANSWER-1. Person-administered
2. Self-administered
3. Telephone-administered
Environmental arousal - ANSWER-The set of needs an individual experiences at
particular time are often activated by specific cues in the environment
physiological arousal - ANSWER-Bodily needs at any one specific moment in time
ANSWERS- GCU
pictorial cues - ANSWER-cues to depth perception that are used to convey depth in
drawings and paintings
verbal cues - ANSWER-short, concise phrases that direct a performer's attention to
important environmental regulatory characteristics, or that prompt the person to
perform key movement pattern components of skills
usage segmentation - ANSWER--Usage or purchase history
-Create clusters
-Target specific clusters
-Create marketing programs for each cluster
-Measure growth and migration
Socio-cultural segmentation - ANSWER-combines social (related to groups) and
cultural variables (related to the shared values, beliefs, attitudes of people) that
provide further basis for segmentation.
psychographic segmentation - ANSWER-different personality traits, values,
attitudes, interests, and lifestyles of consumers.
Geopgraphic Segmentation - ANSWER-You can geographically segment a market by
area, such as cities, counties, regions, countries, and international regions.
demographic segmentation - ANSWER-segmenting markets by age, gender,
income, ethnic background, and family life cycle
motivated behavior - ANSWER-directed toward or away from particular stimuli
perceptual blocking - ANSWER-the subconscious "screening out" of stimuli that are
threatening or inconsistent with one's needs, values, beliefs, or attitudes
selective exposure - ANSWER-refers to individuals' tendency to favor information
which reinforces their pre-existing views while avoiding contradictory information
selective attention - ANSWER-the capacity for or process of reacting to certain
stimuli selectively when several occur simultaneously.
perceptual defense - ANSWER-the tendency for consumers to avoid processing
stimuli that are threatening to them
, secondary data - ANSWER-information that already exists somewhere, having been
collected for another purpose
primary data - ANSWER-information collected for the specific purpose at hand
conditioned response - ANSWER-a learned response to a previously neutral
stimulus
cognitive associative learning - ANSWER-acquisition of new knowledge about the
world (compare/contrast)
unconditioned stimulus - ANSWER-in classical conditioning, a stimulus that
unconditionally—naturally and automatically—triggers a response.
conditioned stimulus - ANSWER-in classical conditioning, an originally irrelevant
stimulus that, after association with an unconditioned stimulus, comes to trigger a
conditioned response
What are the three basic designs used in quantitative research - ANSWER-
observation, experimentation, survey
The concept of customer satisfaction is a function of: - ANSWER-customer
expectations
classical conditioning - ANSWER-a type of learning in which one learns to link two
or more stimuli and anticipate events
Stimulus generation - ANSWER-is the tendency for the conditioned stimulus to
evoke similar responses after the response has been conditioned.
stimulus discrimination - ANSWER-a differentiation between two similar stimuli
when only one of them is consistently associated with the unconditioned stimulus
advertising wear-out - ANSWER-the condition that occurs when consumers become
so used to hearing or seeing a marketing stimulus that they no longer pay attention
to it
stimulus generalization - ANSWER-the tendency to respond to a stimulus that is
only similar to the original conditioned stimulus with the conditioned response
Types of Survey Methods - ANSWER-1. Person-administered
2. Self-administered
3. Telephone-administered
Environmental arousal - ANSWER-The set of needs an individual experiences at
particular time are often activated by specific cues in the environment
physiological arousal - ANSWER-Bodily needs at any one specific moment in time
