WGU C201 BUSINESS ACUMEN EXAM REVIEW
SOLVED QUESTIONS WITH VERIFIED ANSWERS
◉ Increased number of direct reports per manager.
Answer: What is the result of a company increasing the delegation of
authority and the span of control?
◉ Human interaction, structure.
Answer: Which two key elements does an effective organization
include?
◉ It established a direct flow of authority.
Answer: Why does a line organizational structure function most
effectively in a crisis situation?
◉ 1) Define job requirements, 2) Contact and visit colleges for
applicants/interns, 3) Conduct employment tests, 4) Review
resumes, 5) Conduct candidate interviews, 6) Follow up interviews,
7) Hiring determination.
Answer: Number the seven steps in the recruiting and interviewing
process from first to last.
◉ Achievement of company goals.
,Answer: Which primary driver does management use for an
organization's structure?
◉ Departmentalization.
Answer: Which step in the organizing process results in
management group work activities into units within the
organization?
◉ Customer loyalty.
Answer: A high tech startup company is launching a marketing
campaign for its new social media portal by highlighting how the
portal exceeds the connectivity and collaboration capabilities of all
other social media sits. Which type of competitive advantage is this
company leveraging?
◉ Everyday low pricing.
Answer: Which marketing strategy is devoted to maintaining
continuous bottom line prices than relying on short term price
cutting tactics such as cents off coupons, rebates, and special sales?
◉ When demand for the product is driven by the end user.
Answer: When would a pull promotional strategy enhance a
competitive advantage to market a product better than a push
strategy?
,◉ An affinity program.
Answer: Which marketing tool is essential to building an effective
relationship marketing campaign?
◉ Personal Selling.
Answer: Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the
disadvantage of a high cost per contact?
◉ Target Market, Sales revenue goals, Plan implementation timeline
(not on list, marketing budget).
Answer: What three factors should be addressed in a successful
marketing plan? Choose 3 answers.
◉ Race and ethnicity, Income, Household size.
Answer: Which three characteristics are measured in demographic
segmentation? Choose 3 answers
◉ Buyers face organizational influences in addition to their own
preferences, purchasers often invite selected providers to bid on a
purchase, a group or committee often makes decisions.
Answer: In which three ways does business-buying behavior differ
from consumer-buying behavior? Choose 3 answers
, ◉ cultural homogeneity, mobility of labor, local labor costs.
Answer: Which three conditions, in a global selling environment,
should a small company leverage to create a competitive advantage?
Choose 3 answers
◉ Consumable supplies, accessories to primary products.
Answer: With which two types of products does a marketing
strategy rely on advertising more than personal selling? Choose 2
answers.
◉ Adding new users, finding new uses for the product, increasing
frequency of use..
Answer: After years of marketing a body lotion, a cosmetics
company begins promoting the lotion as an the lotion as an insect
repellent as well. In which three product life cycle extension
strategies did this company engage? Choose 3 answers
◉ It conveys an image, it depicts trademark protection, it reflects
brand equity..
Answer: What are three ways that an effective brand name can
influence consumer product recognition? Choose 3 answers
◉ Brand preference.
Answer: A customer has purchased a product twice and intends to
do so again. Which stage of brand loyalty is this customer in?
SOLVED QUESTIONS WITH VERIFIED ANSWERS
◉ Increased number of direct reports per manager.
Answer: What is the result of a company increasing the delegation of
authority and the span of control?
◉ Human interaction, structure.
Answer: Which two key elements does an effective organization
include?
◉ It established a direct flow of authority.
Answer: Why does a line organizational structure function most
effectively in a crisis situation?
◉ 1) Define job requirements, 2) Contact and visit colleges for
applicants/interns, 3) Conduct employment tests, 4) Review
resumes, 5) Conduct candidate interviews, 6) Follow up interviews,
7) Hiring determination.
Answer: Number the seven steps in the recruiting and interviewing
process from first to last.
◉ Achievement of company goals.
,Answer: Which primary driver does management use for an
organization's structure?
◉ Departmentalization.
Answer: Which step in the organizing process results in
management group work activities into units within the
organization?
◉ Customer loyalty.
Answer: A high tech startup company is launching a marketing
campaign for its new social media portal by highlighting how the
portal exceeds the connectivity and collaboration capabilities of all
other social media sits. Which type of competitive advantage is this
company leveraging?
◉ Everyday low pricing.
Answer: Which marketing strategy is devoted to maintaining
continuous bottom line prices than relying on short term price
cutting tactics such as cents off coupons, rebates, and special sales?
◉ When demand for the product is driven by the end user.
Answer: When would a pull promotional strategy enhance a
competitive advantage to market a product better than a push
strategy?
,◉ An affinity program.
Answer: Which marketing tool is essential to building an effective
relationship marketing campaign?
◉ Personal Selling.
Answer: Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer, but the
disadvantage of a high cost per contact?
◉ Target Market, Sales revenue goals, Plan implementation timeline
(not on list, marketing budget).
Answer: What three factors should be addressed in a successful
marketing plan? Choose 3 answers.
◉ Race and ethnicity, Income, Household size.
Answer: Which three characteristics are measured in demographic
segmentation? Choose 3 answers
◉ Buyers face organizational influences in addition to their own
preferences, purchasers often invite selected providers to bid on a
purchase, a group or committee often makes decisions.
Answer: In which three ways does business-buying behavior differ
from consumer-buying behavior? Choose 3 answers
, ◉ cultural homogeneity, mobility of labor, local labor costs.
Answer: Which three conditions, in a global selling environment,
should a small company leverage to create a competitive advantage?
Choose 3 answers
◉ Consumable supplies, accessories to primary products.
Answer: With which two types of products does a marketing
strategy rely on advertising more than personal selling? Choose 2
answers.
◉ Adding new users, finding new uses for the product, increasing
frequency of use..
Answer: After years of marketing a body lotion, a cosmetics
company begins promoting the lotion as an the lotion as an insect
repellent as well. In which three product life cycle extension
strategies did this company engage? Choose 3 answers
◉ It conveys an image, it depicts trademark protection, it reflects
brand equity..
Answer: What are three ways that an effective brand name can
influence consumer product recognition? Choose 3 answers
◉ Brand preference.
Answer: A customer has purchased a product twice and intends to
do so again. Which stage of brand loyalty is this customer in?
