WGU C201 BUSINESS ACUMEN EXAM
COMPREHENSIVE QUESTIONS AND
COMPLETE SOLUTIONS
◉ Why does a line organization structure function most effectively
in a crisis situation?
Answer: It establishes a direct flow of authority
◉ A company might divide itself into smaller groups that best match
the types of customers it serves. What is this an example of?
Answer: Departmentalization
◉ Which primary driver does management use for an organization's
structure?
Answer: Achievement of company goals
◉ Which step in the organizing process results in management
grouping work activities into units within the organization?
Answer: Departmentalization
◉ A high-tech startup company is launching a marketing campaign
for its new social media portal by highlighting how the portal
,exceeds the connectivity and collaboration capabilities of all other
social media sites.
Which type of competitive advantage is this company leveraging?
Answer: product
◉ Which marketing strategy is devoted to maintaining continuous
bottom line prices rather than relying on short-term price-cutting
tactics such as cents-off coupons, rebates, and special sales?
Answer: Everyday Low Pricing
◉ When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
Answer: When demand for the product is driven by the end user
◉ Which marketing tool is often used to build effective relationship
marketing campaigns?
Answer: Affinity Programs
◉ Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer but the
disadvantage of a high cost per contact?
Answer: Personal Selling
,◉ What three factors should be addressed in a successful marketing
plan?
Answer: Target Market, Sales Revenue Goals and Plan
Implementation Timeline
◉ Which three characteristics are measured in demographic
segmentation?
Answer: Race & Ethnicity, Income and Household Size
◉ In which three ways does business-buying behavior differ from
consumer-buying behavior?
Answer: A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own
preferences
◉ Which three factors suggest a product should be marketed as a
specialty product?
Answer: Priced high
Purchased infrequently
Available from a small number of retail outlets
◉ With which two types of products does a marketing strategy rely
on advertising more than personal selling?
, Answer: Accessories to primary products
Consumable supplies
◉ After years of marketing a body lotion, a cosmetics company
begins promoting the lotion as an insect repellent as well.In which
three product life cycle extension strategies did this company
engage?
Answer: Adding new users, finding new uses for the product,
increasing frequency of use.
◉ What are three qualities of strong brand equity?
Answer: Awareness, Loyalty and favorable images
◉ A customer intends to purchase her favorite cereal. It is out of
stock, so she purchases an alternative brand of cereal instead.Which
stage of brand loyalty is this customer in?
Answer: brand preference
◉ Which manufacturer distribution model is enhanced by the
shipping and tracking capabilities of a global package delivery
service?
Answer: Direct
COMPREHENSIVE QUESTIONS AND
COMPLETE SOLUTIONS
◉ Why does a line organization structure function most effectively
in a crisis situation?
Answer: It establishes a direct flow of authority
◉ A company might divide itself into smaller groups that best match
the types of customers it serves. What is this an example of?
Answer: Departmentalization
◉ Which primary driver does management use for an organization's
structure?
Answer: Achievement of company goals
◉ Which step in the organizing process results in management
grouping work activities into units within the organization?
Answer: Departmentalization
◉ A high-tech startup company is launching a marketing campaign
for its new social media portal by highlighting how the portal
,exceeds the connectivity and collaboration capabilities of all other
social media sites.
Which type of competitive advantage is this company leveraging?
Answer: product
◉ Which marketing strategy is devoted to maintaining continuous
bottom line prices rather than relying on short-term price-cutting
tactics such as cents-off coupons, rebates, and special sales?
Answer: Everyday Low Pricing
◉ When would a pull promotional strategy enhance a competitive
advantage to market a product better than a push strategy?
Answer: When demand for the product is driven by the end user
◉ Which marketing tool is often used to build effective relationship
marketing campaigns?
Answer: Affinity Programs
◉ Which element of the promotional mix has the advantage of
messaging that can be tailored for each customer but the
disadvantage of a high cost per contact?
Answer: Personal Selling
,◉ What three factors should be addressed in a successful marketing
plan?
Answer: Target Market, Sales Revenue Goals and Plan
Implementation Timeline
◉ Which three characteristics are measured in demographic
segmentation?
Answer: Race & Ethnicity, Income and Household Size
◉ In which three ways does business-buying behavior differ from
consumer-buying behavior?
Answer: A group or committee often makes decisions
Purchasers often invite selected providers to bid on a purchase
Buyers face organizational influences that affect their own
preferences
◉ Which three factors suggest a product should be marketed as a
specialty product?
Answer: Priced high
Purchased infrequently
Available from a small number of retail outlets
◉ With which two types of products does a marketing strategy rely
on advertising more than personal selling?
, Answer: Accessories to primary products
Consumable supplies
◉ After years of marketing a body lotion, a cosmetics company
begins promoting the lotion as an insect repellent as well.In which
three product life cycle extension strategies did this company
engage?
Answer: Adding new users, finding new uses for the product,
increasing frequency of use.
◉ What are three qualities of strong brand equity?
Answer: Awareness, Loyalty and favorable images
◉ A customer intends to purchase her favorite cereal. It is out of
stock, so she purchases an alternative brand of cereal instead.Which
stage of brand loyalty is this customer in?
Answer: brand preference
◉ Which manufacturer distribution model is enhanced by the
shipping and tracking capabilities of a global package delivery
service?
Answer: Direct
