COMM 104 FINAL EXAM QUESTIONS WITH VERIFIED
ANSWERS
What is audience analysis - Answers - is learning certain thing to know about your
audience to make your ideas clear and meaningful to them
3 things need for audience analysis - Answers - Demographics
Situations
Adaptation
What is the goal in audience analysis? - Answers - to know enough about the audience
to make your ideas clear and meaningful to them
4 factors of audience analysis - Answers - 1. Author (Who Am I? As the author)
2. Audience (Who is the audience? What are
their beliefs and values)
3. Purpose (What is the purpose of my
communication)
4.Presentation (How should i present my
case)
What is Inductive Reasoning? - Answers - Bottom up approach, specific case ->
General Rule. If all premises are true, then the conclusion is MOST LIKELY true.
What are Inductive arguments - Answers - if all premises are true then the conclusion
would most likely to be true; usually occur when the absence of other info the
conclusion is the most logical
What is Deductive reasoning - Answers - General Rule/theory -> Specific case
Top Down approach
if premises are true conclusion MUST be true
example: All men are mortal. Harold is a man. Conclusion: Harold is mortal.
What are the methods of collecting audience information - Answers - 1 Demographics
2 Situations
3 Adaptation
What are demographics - Answers - Age, gender, sex, race, religion, culture, group
membership, etc.
, What are Situations - Answers - number in audience, physical setting, occasion,
disposition toward topic.
What is adaptation - Answers - connecting with the audience by choosing arguments,
reasons, examples, and speech topics that relate to them.
What does Deductively valid mean? - Answers - it is impossible for the premises to be
true at the same time that the conclusion is false.
Guarantee: if the premises are true, so is the conclusion.
what is Information Literacy - Answers - the ability to identify, locate, evaluate, and
effectively use information
what are Cues - Answers - anything besides the message argument
ex: attractiveness, appearance, liking, authority
what are Cognitive heuristics - Answers - natural human decision-making shortcuts that
we use to speed up or decisions about what to believe or what to do
What is Cognitive Miser - Answers - There are limitations to our mental resources and
abilities
what is Central route thinking - Answers - processing messages carefully and effort
fully, produce more thoughts about the message and thoughts that are relevant to the
message. Typically used in unfamiliar situations
What is Peripheral route thinking - Answers - assumes humans are cognitive misers,
involves processing messages superficially and lazily; fewer thoughts about the
message and thoughts are irrelevant
Typically done in familiar situations or when quick action is required
What are the four questions to ask about your sample when evaluating inductive
generalizations? - Answers - 1) Was the correct group sampled?
2) Was the data obtained in an effective way?
3) Were enough cases considered?
4) Was the sample representatively structured?
What are the 3 types of relationships between variables - Answers - 1. Coincidences
2. Correlations
3. Causes
What are Coincidences - Answers - when two or more events occur together by chance
What are Correlations - Answers - when 2 more events occur together several times
ANSWERS
What is audience analysis - Answers - is learning certain thing to know about your
audience to make your ideas clear and meaningful to them
3 things need for audience analysis - Answers - Demographics
Situations
Adaptation
What is the goal in audience analysis? - Answers - to know enough about the audience
to make your ideas clear and meaningful to them
4 factors of audience analysis - Answers - 1. Author (Who Am I? As the author)
2. Audience (Who is the audience? What are
their beliefs and values)
3. Purpose (What is the purpose of my
communication)
4.Presentation (How should i present my
case)
What is Inductive Reasoning? - Answers - Bottom up approach, specific case ->
General Rule. If all premises are true, then the conclusion is MOST LIKELY true.
What are Inductive arguments - Answers - if all premises are true then the conclusion
would most likely to be true; usually occur when the absence of other info the
conclusion is the most logical
What is Deductive reasoning - Answers - General Rule/theory -> Specific case
Top Down approach
if premises are true conclusion MUST be true
example: All men are mortal. Harold is a man. Conclusion: Harold is mortal.
What are the methods of collecting audience information - Answers - 1 Demographics
2 Situations
3 Adaptation
What are demographics - Answers - Age, gender, sex, race, religion, culture, group
membership, etc.
, What are Situations - Answers - number in audience, physical setting, occasion,
disposition toward topic.
What is adaptation - Answers - connecting with the audience by choosing arguments,
reasons, examples, and speech topics that relate to them.
What does Deductively valid mean? - Answers - it is impossible for the premises to be
true at the same time that the conclusion is false.
Guarantee: if the premises are true, so is the conclusion.
what is Information Literacy - Answers - the ability to identify, locate, evaluate, and
effectively use information
what are Cues - Answers - anything besides the message argument
ex: attractiveness, appearance, liking, authority
what are Cognitive heuristics - Answers - natural human decision-making shortcuts that
we use to speed up or decisions about what to believe or what to do
What is Cognitive Miser - Answers - There are limitations to our mental resources and
abilities
what is Central route thinking - Answers - processing messages carefully and effort
fully, produce more thoughts about the message and thoughts that are relevant to the
message. Typically used in unfamiliar situations
What is Peripheral route thinking - Answers - assumes humans are cognitive misers,
involves processing messages superficially and lazily; fewer thoughts about the
message and thoughts are irrelevant
Typically done in familiar situations or when quick action is required
What are the four questions to ask about your sample when evaluating inductive
generalizations? - Answers - 1) Was the correct group sampled?
2) Was the data obtained in an effective way?
3) Were enough cases considered?
4) Was the sample representatively structured?
What are the 3 types of relationships between variables - Answers - 1. Coincidences
2. Correlations
3. Causes
What are Coincidences - Answers - when two or more events occur together by chance
What are Correlations - Answers - when 2 more events occur together several times
