REVENUE MANAGEMENT FINAL EXAM
PRACTICE 2026/2027 QUESTIONS AND
ANSWERS 100% CORRECT
◉ Consortia. Answer: Booking a reaervation through a travel agent
◉ BAR. Answer: When a guest doesn't qualify for any discount and
has booked the hotels retail rate on Hilton.com
◉ SMERF. Answer: Social,military, education, religious, fraternal
◉ SRP. Answer: Special rate plan-lowest level at which Hilton tracks
business
◉ MCAT. Answer: This classification is made up of one or multiple
SRPs
◉ MSEG. Answer: This classification can be described as IBT, Rack,
or leisure
◉ Global indicator. Answer: Transient, group, perm, and non revenue
are I listed in this classification
, ◉ Data cleanliness. Answer: Making sure historical data is accurate,
so taking any of your reservations and making sure that they are
coded accurately.
◉ What type of business should not be in a bar rate. Answer:
Qualified business, CNRs or LNRs
◉ How does data cleanliness affect your hotel. Answer: Clean data
gives GRO the opp. To make the most optimal decisions for your
hotel. Performance results are less likely to be artificially inflated or
deflated, reflecting more accurate results. And RM teams can spend
more time on building strategy and less time influencing GROs
decision
◉ Why does hilton offer discounts. Answer: To reach a broad
audience, there are many ways to book a hotel, we can't just sell Bar,
and the ultimate goal is to sell rooms with the best mix to achieve
highest possible revenue
◉ What discounts does Hilton offer. Answer: Hhonors program,
OTAs, corporate marketing (mkt), team travel
◉ Merchant channel. Answer: Website where the distributor (partner)
allows potential customer to compare rates and attributes at specific
hotels to determine what hotel they want. Ex: Expedia, Hotels.com
◉ Opaque channel. Answer: A website for booking travel in which
provider names are hidden until a non-refundable purchase is made
PRACTICE 2026/2027 QUESTIONS AND
ANSWERS 100% CORRECT
◉ Consortia. Answer: Booking a reaervation through a travel agent
◉ BAR. Answer: When a guest doesn't qualify for any discount and
has booked the hotels retail rate on Hilton.com
◉ SMERF. Answer: Social,military, education, religious, fraternal
◉ SRP. Answer: Special rate plan-lowest level at which Hilton tracks
business
◉ MCAT. Answer: This classification is made up of one or multiple
SRPs
◉ MSEG. Answer: This classification can be described as IBT, Rack,
or leisure
◉ Global indicator. Answer: Transient, group, perm, and non revenue
are I listed in this classification
, ◉ Data cleanliness. Answer: Making sure historical data is accurate,
so taking any of your reservations and making sure that they are
coded accurately.
◉ What type of business should not be in a bar rate. Answer:
Qualified business, CNRs or LNRs
◉ How does data cleanliness affect your hotel. Answer: Clean data
gives GRO the opp. To make the most optimal decisions for your
hotel. Performance results are less likely to be artificially inflated or
deflated, reflecting more accurate results. And RM teams can spend
more time on building strategy and less time influencing GROs
decision
◉ Why does hilton offer discounts. Answer: To reach a broad
audience, there are many ways to book a hotel, we can't just sell Bar,
and the ultimate goal is to sell rooms with the best mix to achieve
highest possible revenue
◉ What discounts does Hilton offer. Answer: Hhonors program,
OTAs, corporate marketing (mkt), team travel
◉ Merchant channel. Answer: Website where the distributor (partner)
allows potential customer to compare rates and attributes at specific
hotels to determine what hotel they want. Ex: Expedia, Hotels.com
◉ Opaque channel. Answer: A website for booking travel in which
provider names are hidden until a non-refundable purchase is made
