DMI AMA PRO CERTIFICATION Q FINAL PAPER
2026 STUDY GUIDE DETAILED ANSWERS
READY
◉ Engaging audiences is an essential tactic for businesses to help
drive sales. You would like to give a 25% discount to customers via a
Facebook post.
What type of post is most suitable for this?
Choose ONE of the following:
1. Offer post
2. Slideshow post
3. Event post
4. Link post.
Answer: 1. Offer post
◉ You want to ensure that a video you post on YouTube is watched
by your target audience.
What best practices should you follow when posting video content
to YouTube?
,Choose TWO of the following:
1. Add a maximum of three tags to the video
2. Include a brief, general description of the video
3. Include target keywords in the video's raw file name
4. Use high-resolution video.
Answer: 3. Include target keywords in the video's raw file name
4. Use high-resolution video
◉ Your digital marketing intern was about to regram a follower's
post on your Instagram account.
Based on the images shown, which best practices for regramming
UGC have yet to be applied?
Choose TWO of the following:
1. Avoid editing content
2. Cross-promote on other platforms
3. Give credit to owner
4. Include branded hashtag in post.
Answer: 1. Avoid editing content
3. Give credit to owner
,◉ Posting content regularly on LinkedIn can help position you as an
authority on your topic.
What are some of the best practices that should be followed when
posting on LinkedIn?
Choose TWO of the following:
1. Avoid including YouTube links
2. Post content once a week
3. Ask co-workers to share company posts
4. Adopt a professional tone.
Answer: 3. Ask co-workers to share company posts
4. Adopt a professional tone
◉ You can post content on Pinterest to help potential customers find
out about your products and services.
What are some of the best practices you should follow when posting
content on Pinterest?
Choose TWO of the following:
1. Post occassionally
, 2. Use a headline to reinforce your message
3. Use horizontal imagery
4. Include descriptive copy.
Answer: 2. Use a headline to reinforce your message
4. Include descriptive copy
◉ Optimizing your Facebook and Instagram ad campaigns can boost
your return on investment.
How can you optimize ad serving on Facebook and Instagram?
Choose TWO of the following:
1. Target three audience combinations in each ad set
2. Use multiple CTAs in your ads
3. Use Link Clicks to serve ads to people who are most likely to click
on them
4. Use Daily Unique Reach to show your ad once per day to your
audience.
Answer: 3. Use Link Clicks to serve ads to people who are most likely
to click on them
4. Use Daily Unique Reach to show your ad once per day to your
audience
◉ You can use different creative formats in your ad campaigns to
engage your audience and deliver on your objectives.
2026 STUDY GUIDE DETAILED ANSWERS
READY
◉ Engaging audiences is an essential tactic for businesses to help
drive sales. You would like to give a 25% discount to customers via a
Facebook post.
What type of post is most suitable for this?
Choose ONE of the following:
1. Offer post
2. Slideshow post
3. Event post
4. Link post.
Answer: 1. Offer post
◉ You want to ensure that a video you post on YouTube is watched
by your target audience.
What best practices should you follow when posting video content
to YouTube?
,Choose TWO of the following:
1. Add a maximum of three tags to the video
2. Include a brief, general description of the video
3. Include target keywords in the video's raw file name
4. Use high-resolution video.
Answer: 3. Include target keywords in the video's raw file name
4. Use high-resolution video
◉ Your digital marketing intern was about to regram a follower's
post on your Instagram account.
Based on the images shown, which best practices for regramming
UGC have yet to be applied?
Choose TWO of the following:
1. Avoid editing content
2. Cross-promote on other platforms
3. Give credit to owner
4. Include branded hashtag in post.
Answer: 1. Avoid editing content
3. Give credit to owner
,◉ Posting content regularly on LinkedIn can help position you as an
authority on your topic.
What are some of the best practices that should be followed when
posting on LinkedIn?
Choose TWO of the following:
1. Avoid including YouTube links
2. Post content once a week
3. Ask co-workers to share company posts
4. Adopt a professional tone.
Answer: 3. Ask co-workers to share company posts
4. Adopt a professional tone
◉ You can post content on Pinterest to help potential customers find
out about your products and services.
What are some of the best practices you should follow when posting
content on Pinterest?
Choose TWO of the following:
1. Post occassionally
, 2. Use a headline to reinforce your message
3. Use horizontal imagery
4. Include descriptive copy.
Answer: 2. Use a headline to reinforce your message
4. Include descriptive copy
◉ Optimizing your Facebook and Instagram ad campaigns can boost
your return on investment.
How can you optimize ad serving on Facebook and Instagram?
Choose TWO of the following:
1. Target three audience combinations in each ad set
2. Use multiple CTAs in your ads
3. Use Link Clicks to serve ads to people who are most likely to click
on them
4. Use Daily Unique Reach to show your ad once per day to your
audience.
Answer: 3. Use Link Clicks to serve ads to people who are most likely
to click on them
4. Use Daily Unique Reach to show your ad once per day to your
audience
◉ You can use different creative formats in your ad campaigns to
engage your audience and deliver on your objectives.
