IAB DIGITAL MEDIA SALES CERTIFICATION
TEST PREP COMPREHENSIVE TEST PAPER
QUESTIONS AND SOLUTIONS GRADED A+
◉ What is owned media?
Answer: internal blog or social media page
◉ Owned media examples
Answer: Wendy's twitter, Harley Davidson community blog
◉ What is earned media?
Answer: When a consumer talks about a brand and endorses it
◉ Earned media examples?
Answer: Praise from a consumer on social media, 5 star review on
Amazon
◉ What is shared media?
Answer: a combination of two different media types (Paid, Owned,
Earned)
◉ What is paid + owned media?
,Answer: Promoted brand content
◉ example of promoted brand content?
Answer: Audi publishing a blog post highlighting their top ranking
vehicle in a safety report
◉ What is paid + earned?
Answer: A customer is paid to promote a product from a brand
◉ paid + earned media example?
Answer: a gaming influencer is paid to post their new PS4
◉ What is owned + earned media?
Answer: a brand makes a post and has consumers share the message
to spread awareness
◉ owned + earned media example?
Answer: Southwest posts a image promoting low summer flight
costs and consumers tag their friends to inform them.
◉ What is the media value chain?
Answer: Refers to the different types of organizations and their
processes that deliver a product or service within an idustry
, ◉ What is pragmatic buying and selling?
Answer: an automated way to buy and sell digital ads
◉ What percent of all digital advertising is sold one machine talking
to another
Answer: 20% of all digital advertising
◉ Why is pragmatic better than traditional buying?
Answer: Automation makes it easier to launch and run ad campaigns
◉ How do automated platforms continue to drive industry growth?
Answer: increasingly relevant and effective advertising; flexible
publisher monetization opportunities and enhanced consumer
experiences
◉ What 7 things are important to remember as automation evolves?
Answer: Transparency
Data quality and identity resolution
Inventory Quality
Brand safety
Ad effectiveness and Marketing Intel
TEST PREP COMPREHENSIVE TEST PAPER
QUESTIONS AND SOLUTIONS GRADED A+
◉ What is owned media?
Answer: internal blog or social media page
◉ Owned media examples
Answer: Wendy's twitter, Harley Davidson community blog
◉ What is earned media?
Answer: When a consumer talks about a brand and endorses it
◉ Earned media examples?
Answer: Praise from a consumer on social media, 5 star review on
Amazon
◉ What is shared media?
Answer: a combination of two different media types (Paid, Owned,
Earned)
◉ What is paid + owned media?
,Answer: Promoted brand content
◉ example of promoted brand content?
Answer: Audi publishing a blog post highlighting their top ranking
vehicle in a safety report
◉ What is paid + earned?
Answer: A customer is paid to promote a product from a brand
◉ paid + earned media example?
Answer: a gaming influencer is paid to post their new PS4
◉ What is owned + earned media?
Answer: a brand makes a post and has consumers share the message
to spread awareness
◉ owned + earned media example?
Answer: Southwest posts a image promoting low summer flight
costs and consumers tag their friends to inform them.
◉ What is the media value chain?
Answer: Refers to the different types of organizations and their
processes that deliver a product or service within an idustry
, ◉ What is pragmatic buying and selling?
Answer: an automated way to buy and sell digital ads
◉ What percent of all digital advertising is sold one machine talking
to another
Answer: 20% of all digital advertising
◉ Why is pragmatic better than traditional buying?
Answer: Automation makes it easier to launch and run ad campaigns
◉ How do automated platforms continue to drive industry growth?
Answer: increasingly relevant and effective advertising; flexible
publisher monetization opportunities and enhanced consumer
experiences
◉ What 7 things are important to remember as automation evolves?
Answer: Transparency
Data quality and identity resolution
Inventory Quality
Brand safety
Ad effectiveness and Marketing Intel
