DTM3609 Assignment 6 Portfolio 2026 - Due 2 October 2026

DTM3609 Assignment 6 Portfolio 2026 - Due 2 October 2026 DTM3609/Assessment06/2026 Assessment 6 Portfolio (137195) Due date: @ 23:00 Tourism in a Practical Work Context III DTM3609 Year module 2026 DTM3609/Assessment06/2026 Assessment 6 – Portfolio This assessment draws on the content provided in Learning Units 2, 3, and 4. Part 1 You have started a successful business tourism company that specializes in organising conferences. You have to promote your business as well as the national pre-tour or international post-tour you will compile in this assessment. Decide on a promotional tool to market and promote each of the following successfully: a. The business tourism company that you have started. (one promotional tool) Refer to the Marking Rubric for Promoting your business to familiarize yourself with how the marketing types for this (20) section will be assessed. b. The national pre-tour or international post-tour you will compile in this assessment. This national pre-tour or international post-tour is intended for the delegates who will be attending the prestigious international conference/event you planned in Assessment 04. (one promotional tool) Refer to the Marking Rubric for Promoting your national pre-tour or international post-tour to familiarize yourself with how this section will be assessed. (20) TOTAL: 40 MARKS Be creative in your final POE! Use tools such as Canva, MS Word, and Pictures to complete your selected marketing type. Please Note! You are required to provide screenshots of the promotional tool that you will use. Importantly, you must use a different promotional type for each product or service. In other words, one promotional type is used to promote your business, and another promotional type is used to market your pre- or post-tour. 1 DTM3609/Assessment06/2026 Part 2 Approximately 100 delegates have already registered for the conference, as you planned in Assessment 04. Fifty international delegates (30 single adults and 10 couples [ 20 adults] sharing) are interested in the local pre-tour. Twenty local delegates (10 single adults and 5 couples [10 adults] sharing) are interested in the international (African) post-tour. You are required to compile a local pre-tour OR an international (African) post-tour. (Select only one option) As these delegates are in the travel and tourism sector, your itinerary should focus on tourist attractions, culture, food, etc., showcasing South Africa or your selected international (African) destination. If you choose a national pre-tour, you are required to do the following: Compile a 4-day tour itinerary anywhere in South Africa. a. (20) b. Simulate the accommodation and ground transport reservations for the delegates. Provide screenshots of these simulated reservations for the selected accommodation establishments and transport companies you have used in your itinerary. (10) TOTAL:30 MARKS OR If you choose an international post-tour, you are required to do the following: a. Compile a seven-day tour itinerary anywhere in Africa. (20) b. Simulate the accommodation and transport reservations for (10) the delegates. Provide screenshots of these simulated reservations for the selected accommodation establishments and transport companies you have used in your itinerary. TOTAL:30 MARKS REMEMBER YOUR ASSESSMENT 06/ PORTFOLIO IS USED AS YOUR SUMMATIVE ASSESSMENT MARK (EXAMINATION MARK). 2 DTM3609/Assessment06/2026 Submission Instructions: Step 1: Create a Word document listing all the sections of the assessment. Step 2: Convert this Word document into a PDF file. You are required to submit one single PDF document containing the following: PART 1 - 40 marks Decide on any two different promotion types to successfully promote the following: a. The business tourism company that you started. Provide screenshots of the marketing material. (20 marks) b. The national pre-tour OR international post-tour that you will compile. Provide screenshots of the marketing. Provide screenshots of the marketing material. (20 marks) PART 2 – 30 marks a. Compile a 4-day tour itinerary anywhere in South Africa. (20 marks) b. Simulate the accommodation and transport reservations for the delegates by visiting the different websites for each reservation of the selected accommodation establishments and transport companies you have used in your itinerary, filling out the necessary information for the delegates. Stop the simulation before the pay/purchase/book prompt appears. Now use the snipping tool or take screenshots to include in your document. (10 marks) OR If you choose an International post-tour, you are required to do the following: a. Compile a seven-day tour itinerary anywhere in Africa. (20 marks) b. Simulate the accommodation and transport reservations for the delegates by visiting the different websites for each reservation of the selected accommodation establishments and transport companies you have used in your itinerary, filling out the necessary information for the delegates. Stop the simulation before the pay/purchase/book prompt appears. Now use the snipping tool or take screenshots to include in your document. (10 marks) 3 DTM3609/Assessment06/2026 Marking Rubric for Assessment 6 PART 1 a. Marking rubric for promoting your business Scores 0 1-3 4-6 7-10 Content/Graphics Content provides appropriate, adequate information. No content/graphics included in marketing material. Not quite enough information is included/ Material shows some graphics/photos, but the things/people depicted could better represent the target market. Includes essential information but lacks sufficient detail to communicate important concepts./Material shows appropriate graphics/ photos, but there is some problem with the presentation such as photos too small or graphics not placed correctly. Includes essential information and enough detail to market the specific topic efficiently/Material shows graphics/ photos that depict target market and they enhance the message. Creativity and Originality Marketing material grabs audience with unexpected and novel techniques demonstrating creativity, originality, and imagination. No creative elements used and no original ideas incorporated. Marketing material demonstrates some imagination and may attempt to engage audience. Marketing material engages the audience with imaginative design elements which enhance the original idea or message. TOTAL 20 Marks 4 DTM3609/Assessment06/2026 b. Marking rubric for promoting the national pre-tour/ international post-tour Scores 0 1-3 4-6 7-10 Content/Graphics Content provides appropriate, adequate information. No content/graphics included in marketing material. Not quite enough information is included/ Material shows some graphics/photos, but the things/people depicted could better represent the target market. Includes essential information but lacks sufficient detail to communicate important concepts./Material shows appropriate graphics/ photos, but there is some problem with the presentation such as photos too small or graphics not placed correctly. Includes essential information and enough detail to market the specific topic efficiently/Material shows graphics/ photos that depict target market and they enhance the message. Creativity and Originality Marketing material grabs audience with unexpected and novel techniques demonstrating creativity, originality, and imagination. No creative elements used and no original ideas incorporated. Marketing material demonstrates some imagination and may attempt to engage audience. Marketing material engages the audience with imaginative design elements which enhance the original idea or message. TOTAL 20 Marks 5 DTM3609/Assessment06/2026 PART 2 a. Marking rubric for a 4-day itinerary for the local pre-tour/7-day itinerary for the international post-tour Scores 0 2 3 4 5 Tour itinerary content Tour itinerary not submitted. Itinerary does not include daily activities and information relating to activities. Itinerary includes most of the daily activities and most of the information relating to activities. Itinerary includes all the daily activities and most of the information relating to activities. Pictures were included for some of the activities. Itinerary includes all the daily activities and most of the information relating to activities. Pictures were included for most of the activities. Time slots Tour itinerary not submitted. Time slots are not allocated to all the daily activities. Time slots are appropriately allocated to most of the daily activities. Time slots are appropriately allocated to all the daily activities. Time slots are perfectly allocated to all the daily activities. Overall appearance Tour itinerary not submitted. Headings/Sections were used but not throughout the itinerary. Headings/Sections were used throughout the itinerary and flow in an appropriate order. Choice of Headings/Sections is excellent throughout the itinerary. Headings/Sections flow in an appropriate order. Choice of Headings/Sections is excellent throughout the itinerary. Headings/Sections flow in an excellent order. 6 DTM3609/Assessment06/2026 Audience Tour corresponds excellently with the nature of the event and type of delegates Tour itinerary not submitted. Tour does not correspond, at all, with the nature of the event and type of delegates. Tour slightly corresponds with the nature of the event and type of delegates. Tour corresponds with the nature of the event and type of delegates. TOTAL 20 Marks b. Marking rubric for the simulations for accommodation and transport for the local pre-tour/ international post-tour Scores 0 2 4 5 Accommodation simulation No proof of accommodation establishment Credible platform/website was used, and the information provided is accurate. Ground transport simulation Platform/website used is not credible, and information is lacking Credible platform/website was used, but the information provided is inaccurate Credible platform was used, and the information provided is accurate. No proof of transport company Platform/website used is not credible, and information is lacking Credible platform was used, but the information provided is inaccurate TOTAL 10 Marks GRAND TOTAL: 70 MARKS 7