SMPS CPSM EVALUATION TEST QUESTIONS AND
ANSWERS SET A+
✔✔Analysis - ✔✔The dissection of data with an objective and historical view
✔✔Interpretation - ✔✔Using both objective and subjective viewpoints to identify
patterns and trends, and predict future behaviors
✔✔SOAR Framework - ✔✔An analytical tool that concentrates on recognizing and
improving what a company is already doing well - it's strengths, opportunities,
aspirations, and results.
✔✔Marketing Cost Data - ✔✔Data concerning how companies within a particular
industry spend their marketing budget
✔✔Echelon - ✔✔A level or rank a firm has attained within a particular market sector
✔✔Strategic Plan - ✔✔Planning exercise that allows a firm to think strategically and act
operationally through a visionary, conceptual and directional document developed in a
multi-step process covering vision, mission, objectives, values, strategies, goals, and
programs.
✔✔Scenario Thinking - ✔✔A planning tool that envisions different circumstances and
paths, considers the probability of their reality, and is used as the basis for developing
attendant strategies to ensure a desired outcome for the firm.
✔✔Accounts Receivable Collections - ✔✔The average number of days it takes to
collect from clients for services
✔✔Generally Accepted Accounting Principle (GAAP) - ✔✔An approach to accounting
that outlines the procedure and format for preparing accounting information
✔✔Vision Statement - ✔✔An expression of what a firm aspires to become
,✔✔Mission Statement - ✔✔A statement that describes the direction in which your firm is
headed
✔✔Generalist - ✔✔A strategy of pursuing work in a number of markets
✔✔Specialist - ✔✔A strategy of pursuing work in one or just a few markets with the
intent of becoming the obvious leader in these areas
✔✔Key Performance Indicators (KPIs) - ✔✔Quantitative, reportable measurements that
can be used to determine how close a person or firm is to achieving an objective.
✔✔Facilitator - ✔✔The person responsible for guiding a group of people as they identify
their objectives and make plans for achieving them.
✔✔Interest Based Relationship Approach - ✔✔A method of managing conflict that
involves focusing on the issue at hand and determining what actions should be taken to
solve the problem.
✔✔Myers-Briggs Type Indicator - ✔✔A behavioral inventory tool that assesses a
person's preferred style of interaction, including how they perceive the world and what
influences their decision making
✔✔DISC Assessment - ✔✔A behavioral assessment tool meant to give insight into how
a person might react in certain environments.
✔✔Aggregate - ✔✔The total of many parts.
✔✔Action Plan - ✔✔The results-focused plan of deliberate actions that will support the
achievement of a desired outcome of result.
✔✔Projection Method - ✔✔A budgeting method that uses costs from prior years as a
basis for development
✔✔Percentage Method - ✔✔A budgeting method that allocates a set percentage of a
firm't total net service revenues to support a specific area of cost.
✔✔Goal-Based Budgeting Method - ✔✔A budgeting method based on revenue goals
and the implementation costs to meet them.
✔✔Labor Costs - ✔✔The compensation paid to, and costs incurred by a firm, to employ
the personnel hired by the firm
✔✔Expenses - ✔✔The costs a firm expends in the process of doing business.
, ✔✔Network - ✔✔A select group of individuals in your firm, the industry, and your socio-
economic life that have the opportunity to provide information that can be of assistance
✔✔Return on Investment (ROI) - ✔✔The net increase in profit margin as a percentage
of the investment made
✔✔Measurement - ✔✔Following the progress of one particular variable
✔✔Drivers - ✔✔Actions and achievements that directly determine success
✔✔Indicators - ✔✔Actions and achievements that indicate a firm or person is on the
right track to success, but don't in and of themselves constitute success.
✔✔Basic Accounting Principle - ✔✔A principle that applies to how you count and record
the income distribution and use of funds.
✔✔Basic Financial Principle - ✔✔A principle that concerns things a firm measures and
indicators of healthy or unhealthy business performance
✔✔Rolling Budget - ✔✔A style of budgeting the continually updates the budget so that it
takes into account changes in the environment and allows for a more flexible response.
✔✔Internal Benchmarking - ✔✔Compares past performance of a firm, group, or
individual to an entity's past performance or previously set target
✔✔External Benchmarking - ✔✔Compares current performance to an industry
standard, a created reference or a mix of firms/individuals you want to emulate.
✔✔Situational Analysis - ✔✔Collection of methods that managers use to analyze an
organization's internal and external environment to understand the organization's
capabilities, customers and business environment
✔✔Creative Brief - ✔✔Document created through initial meetings, interviews, readings,
and discussions between a client and designer before any work begins that helps to
inform and guide the work.
✔✔Business Development - ✔✔The gathering and compilation of client and pursuit
knowledge in advance of an RFP through direct interaction with the client
✔✔Seller-Doer Model - ✔✔Firm assigns a technical professional - generally a firm
principal - responsibility for making the sale and performing the work
ANSWERS SET A+
✔✔Analysis - ✔✔The dissection of data with an objective and historical view
✔✔Interpretation - ✔✔Using both objective and subjective viewpoints to identify
patterns and trends, and predict future behaviors
✔✔SOAR Framework - ✔✔An analytical tool that concentrates on recognizing and
improving what a company is already doing well - it's strengths, opportunities,
aspirations, and results.
✔✔Marketing Cost Data - ✔✔Data concerning how companies within a particular
industry spend their marketing budget
✔✔Echelon - ✔✔A level or rank a firm has attained within a particular market sector
✔✔Strategic Plan - ✔✔Planning exercise that allows a firm to think strategically and act
operationally through a visionary, conceptual and directional document developed in a
multi-step process covering vision, mission, objectives, values, strategies, goals, and
programs.
✔✔Scenario Thinking - ✔✔A planning tool that envisions different circumstances and
paths, considers the probability of their reality, and is used as the basis for developing
attendant strategies to ensure a desired outcome for the firm.
✔✔Accounts Receivable Collections - ✔✔The average number of days it takes to
collect from clients for services
✔✔Generally Accepted Accounting Principle (GAAP) - ✔✔An approach to accounting
that outlines the procedure and format for preparing accounting information
✔✔Vision Statement - ✔✔An expression of what a firm aspires to become
,✔✔Mission Statement - ✔✔A statement that describes the direction in which your firm is
headed
✔✔Generalist - ✔✔A strategy of pursuing work in a number of markets
✔✔Specialist - ✔✔A strategy of pursuing work in one or just a few markets with the
intent of becoming the obvious leader in these areas
✔✔Key Performance Indicators (KPIs) - ✔✔Quantitative, reportable measurements that
can be used to determine how close a person or firm is to achieving an objective.
✔✔Facilitator - ✔✔The person responsible for guiding a group of people as they identify
their objectives and make plans for achieving them.
✔✔Interest Based Relationship Approach - ✔✔A method of managing conflict that
involves focusing on the issue at hand and determining what actions should be taken to
solve the problem.
✔✔Myers-Briggs Type Indicator - ✔✔A behavioral inventory tool that assesses a
person's preferred style of interaction, including how they perceive the world and what
influences their decision making
✔✔DISC Assessment - ✔✔A behavioral assessment tool meant to give insight into how
a person might react in certain environments.
✔✔Aggregate - ✔✔The total of many parts.
✔✔Action Plan - ✔✔The results-focused plan of deliberate actions that will support the
achievement of a desired outcome of result.
✔✔Projection Method - ✔✔A budgeting method that uses costs from prior years as a
basis for development
✔✔Percentage Method - ✔✔A budgeting method that allocates a set percentage of a
firm't total net service revenues to support a specific area of cost.
✔✔Goal-Based Budgeting Method - ✔✔A budgeting method based on revenue goals
and the implementation costs to meet them.
✔✔Labor Costs - ✔✔The compensation paid to, and costs incurred by a firm, to employ
the personnel hired by the firm
✔✔Expenses - ✔✔The costs a firm expends in the process of doing business.
, ✔✔Network - ✔✔A select group of individuals in your firm, the industry, and your socio-
economic life that have the opportunity to provide information that can be of assistance
✔✔Return on Investment (ROI) - ✔✔The net increase in profit margin as a percentage
of the investment made
✔✔Measurement - ✔✔Following the progress of one particular variable
✔✔Drivers - ✔✔Actions and achievements that directly determine success
✔✔Indicators - ✔✔Actions and achievements that indicate a firm or person is on the
right track to success, but don't in and of themselves constitute success.
✔✔Basic Accounting Principle - ✔✔A principle that applies to how you count and record
the income distribution and use of funds.
✔✔Basic Financial Principle - ✔✔A principle that concerns things a firm measures and
indicators of healthy or unhealthy business performance
✔✔Rolling Budget - ✔✔A style of budgeting the continually updates the budget so that it
takes into account changes in the environment and allows for a more flexible response.
✔✔Internal Benchmarking - ✔✔Compares past performance of a firm, group, or
individual to an entity's past performance or previously set target
✔✔External Benchmarking - ✔✔Compares current performance to an industry
standard, a created reference or a mix of firms/individuals you want to emulate.
✔✔Situational Analysis - ✔✔Collection of methods that managers use to analyze an
organization's internal and external environment to understand the organization's
capabilities, customers and business environment
✔✔Creative Brief - ✔✔Document created through initial meetings, interviews, readings,
and discussions between a client and designer before any work begins that helps to
inform and guide the work.
✔✔Business Development - ✔✔The gathering and compilation of client and pursuit
knowledge in advance of an RFP through direct interaction with the client
✔✔Seller-Doer Model - ✔✔Firm assigns a technical professional - generally a firm
principal - responsibility for making the sale and performing the work
