MAR 3023 Study Guide Questions with Correct
Answers
WHAT IS MARKETING?
Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and
society at large.
Marketing is about satisfying ____________ and ___________.
customers needs and wants.
What are the four components of the marketing mix?
Product, Price, Place, Promotion
Who can perform marketing?
Marketing can be performed by both individuals and organizations
What are the various eras of marketing?
Production, sales, market, and value-based
Does providing a good value mean selling at a low price?
not necessarily, manufacturers need to satisfy customer needs by keeping costs down, so they
are able to sell at a low price.
How are marketers connecting with customers through social and mobile media?
Social media sites, location based apps, adds
During the________Blank era of marketing, firms had excess production capacity and
used personal selling and advertising to generate customers.
, sales-oriented
When a T-shirt manufacturer states, "Customers can have any color T-shirt they want,
so long as it's blue," it is reflecting a view that was popular in which era of the
marketing evolution?
production-oriented
It was during the market-oriented era that firms first discovered "marketing." In what
timeframe did this occur?
just after World War II
The idea that a good product will sell itself is associated with the________Blank era of
marketing.
production-oriented
It is Mako's job to make sure the company's products are shipped to the distribution
center from the production center to fulfill customer orders. Which element of the
marketing mix does her job focus on?
Place
The era in which manufacturers were not concerned with satisfying the needs of
individual consumers was the________Blank era of marketing.
production oriented.
The scout troops at Rivers Elementary participate in a program each year that
promotes safe choices when viewing information online. This program is marketing
an idea
What is one of the core aspects of marketing?
Answers
WHAT IS MARKETING?
Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and
society at large.
Marketing is about satisfying ____________ and ___________.
customers needs and wants.
What are the four components of the marketing mix?
Product, Price, Place, Promotion
Who can perform marketing?
Marketing can be performed by both individuals and organizations
What are the various eras of marketing?
Production, sales, market, and value-based
Does providing a good value mean selling at a low price?
not necessarily, manufacturers need to satisfy customer needs by keeping costs down, so they
are able to sell at a low price.
How are marketers connecting with customers through social and mobile media?
Social media sites, location based apps, adds
During the________Blank era of marketing, firms had excess production capacity and
used personal selling and advertising to generate customers.
, sales-oriented
When a T-shirt manufacturer states, "Customers can have any color T-shirt they want,
so long as it's blue," it is reflecting a view that was popular in which era of the
marketing evolution?
production-oriented
It was during the market-oriented era that firms first discovered "marketing." In what
timeframe did this occur?
just after World War II
The idea that a good product will sell itself is associated with the________Blank era of
marketing.
production-oriented
It is Mako's job to make sure the company's products are shipped to the distribution
center from the production center to fulfill customer orders. Which element of the
marketing mix does her job focus on?
Place
The era in which manufacturers were not concerned with satisfying the needs of
individual consumers was the________Blank era of marketing.
production oriented.
The scout troops at Rivers Elementary participate in a program each year that
promotes safe choices when viewing information online. This program is marketing
an idea
What is one of the core aspects of marketing?
