MBA 621 VERIFIED STUDY GUIDE
Conversion Funnel - Answers - a graphical representation that summarizes the steps a
consumer takes in making the decision to buy your product and become a customer
Data cube - Answers - A collection of data that contains numeric facts call measures,
which are categorized by dimensions, such as time and georgraphy
Data Cube data - Answers - data within a data cube has been summarized at a given
level, for example unit sales by day by store, it is not possible to use that data cuber to
answer questions at a more detailed level, such as what were the unit sales of this item
by hour on a given day
Data mining - Answers - A BI analytics tool used to explore large amounts of data for
hidden patterns to predict future trends and behaviors for use in decision making
Data Visualization tool - Answers - Can take raw data and immediately provide a rich
visual that reveals precisely who is talking about the product and what they are saying.
Goals of business intelligence - Answers - Detect Fraud, Improve forecasting, Increase
sales, optimize operations, and reduce costs
CRISP-DM method - Answers - Six-phase structured approach for the planning and
execution of a data mining project; first conceived in 1999, remains most widely used
methodology for data mining projects.
Self-service Analytics - Answers - Training, techniques, and processes that empower
end users to work independently to access data from approved sources to perform their
own analyses using an endorsed set of tools.
word cloud - Answers - A visual depiction of a set of words that have been grouped
together because of the frequency of their occurrence. General from analyses of text
documents or a web page.
What-if capability - Answers - A tool in excel scenario manager to perform analysis to
evaluate various alternatives
neural computing - Answers - Pattern recognition methodology for machine learning
Data warehouse - Answers - A database that stores large amounts of historical data in a
form that readily supports analysis and management decision making. Much of
business intelligence data is pulled from here
, The goal of business intelligence is to _____. - Answers - get the most value out of
information and present the results of analysis in an easy to understand manner that the
layman can understand
Tacit Knowledge - Answers - The know-how that someone has developed as a result of
personal experience; it involves tangible factors such as beliefs, perspective, and a
value system
Shadowing - Answers - A process use to capture tacit knowledge that involves a novice
observing an expert executing her job to learn how she performs
Knowledge base - Answers - Stores all relevant information, data, rules, cases and
relationships that the expert system uses.
Community of Practice (CoP) - Answers - A group who members share a common set
of goals and interests and regularly engage in sharing and learning as they strive to
meet those goals
Artificial intelligence systems - Answers - People, procedures, hardware, software, data,
and knowledge needed to develop computer systems and machines that can simulate
human intelligence processes, including learning, reasoning, and self-correction.
perceptive system - Answers - A system that approximates the way a person sees,
hears, and feels objects
Expert system - Answers - A system that consists of hardware and software that stores
knowledge and makes inferences, enabling a novice to perform at the level of an expert.
Rule - Answers - A conditional statement that links conditions to actions or outcomes.
Inference engine - Answers - Part of the expert system that seeks information and
relationships from the knowledge base and provides answers, predictions, and
suggestions similar to the way a human expert would.
explanation facility - Answers - Component of an expert system that allows a user or
decision maker to understand how the expert system arrived at certain conclusions or
results
Knowledge user - Answers - The person or group who uses and benefits from the
expert system
Neural network - Answers - A computer system that can recognize and act on patterns
or trends that it detects in large sets of data
Genetic Algorithm - Answers - An approach to solving problems based on the theory or
evolution; uses the concept of survival of the fittest as a problem-solving strategy.
Conversion Funnel - Answers - a graphical representation that summarizes the steps a
consumer takes in making the decision to buy your product and become a customer
Data cube - Answers - A collection of data that contains numeric facts call measures,
which are categorized by dimensions, such as time and georgraphy
Data Cube data - Answers - data within a data cube has been summarized at a given
level, for example unit sales by day by store, it is not possible to use that data cuber to
answer questions at a more detailed level, such as what were the unit sales of this item
by hour on a given day
Data mining - Answers - A BI analytics tool used to explore large amounts of data for
hidden patterns to predict future trends and behaviors for use in decision making
Data Visualization tool - Answers - Can take raw data and immediately provide a rich
visual that reveals precisely who is talking about the product and what they are saying.
Goals of business intelligence - Answers - Detect Fraud, Improve forecasting, Increase
sales, optimize operations, and reduce costs
CRISP-DM method - Answers - Six-phase structured approach for the planning and
execution of a data mining project; first conceived in 1999, remains most widely used
methodology for data mining projects.
Self-service Analytics - Answers - Training, techniques, and processes that empower
end users to work independently to access data from approved sources to perform their
own analyses using an endorsed set of tools.
word cloud - Answers - A visual depiction of a set of words that have been grouped
together because of the frequency of their occurrence. General from analyses of text
documents or a web page.
What-if capability - Answers - A tool in excel scenario manager to perform analysis to
evaluate various alternatives
neural computing - Answers - Pattern recognition methodology for machine learning
Data warehouse - Answers - A database that stores large amounts of historical data in a
form that readily supports analysis and management decision making. Much of
business intelligence data is pulled from here
, The goal of business intelligence is to _____. - Answers - get the most value out of
information and present the results of analysis in an easy to understand manner that the
layman can understand
Tacit Knowledge - Answers - The know-how that someone has developed as a result of
personal experience; it involves tangible factors such as beliefs, perspective, and a
value system
Shadowing - Answers - A process use to capture tacit knowledge that involves a novice
observing an expert executing her job to learn how she performs
Knowledge base - Answers - Stores all relevant information, data, rules, cases and
relationships that the expert system uses.
Community of Practice (CoP) - Answers - A group who members share a common set
of goals and interests and regularly engage in sharing and learning as they strive to
meet those goals
Artificial intelligence systems - Answers - People, procedures, hardware, software, data,
and knowledge needed to develop computer systems and machines that can simulate
human intelligence processes, including learning, reasoning, and self-correction.
perceptive system - Answers - A system that approximates the way a person sees,
hears, and feels objects
Expert system - Answers - A system that consists of hardware and software that stores
knowledge and makes inferences, enabling a novice to perform at the level of an expert.
Rule - Answers - A conditional statement that links conditions to actions or outcomes.
Inference engine - Answers - Part of the expert system that seeks information and
relationships from the knowledge base and provides answers, predictions, and
suggestions similar to the way a human expert would.
explanation facility - Answers - Component of an expert system that allows a user or
decision maker to understand how the expert system arrived at certain conclusions or
results
Knowledge user - Answers - The person or group who uses and benefits from the
expert system
Neural network - Answers - A computer system that can recognize and act on patterns
or trends that it detects in large sets of data
Genetic Algorithm - Answers - An approach to solving problems based on the theory or
evolution; uses the concept of survival of the fittest as a problem-solving strategy.
