7/29/26, 9:17 AM Edit · WGU D381 E-Commerce and Marketing Analytics Exam (2026) Questions & Answers | 100% Verified solutions UPDATE |202…
Back to set Done
Public
Title
WGU D381 E-Commerce and Marketing Analytics Exam (2026) Questions & Answers | 100% Verified solutions UPDATE |2026!! STUDY GUID
Add a description...
Import Add diagram
Suggestions
1
When it comes to Google marketing analytics, why is the number of impressions important?
TERM
The number of impressions help a business assess whether its campaign is on track based on the parameters set by it.
Image
DEFINITION
2
A group of individuals have set up an e-store and are running a digital campaign to understand the effectiveness of the design of the
e-store.What is the use of Google Analytics in this case?
TERM
To help assess data pertaining to the design factors that correlate with the campaign goals
Image
DEFINITION
3
Maria at Whole Pine, Inc. is tasked by her supervisor with evaluating the paid traffic data for the company's online store to determine
the success of the latest digital advertising campaign in achieving the campaign goal of increasing the click-through rate from 3% to
7%. How is paid traffic directly correlated with the campaign goal for the online store?
TERM
Paid traffic helps to determine the current success of sales strategies for a product that is being advertised.
Image
DEFINITION
https://quizlet.com/1196986303/autosaved 1/33
,7/29/26, 9:17 AM Edit · WGU D381 E-Commerce and Marketing Analytics Exam (2026) Questions & Answers | 100% Verified solutions UPDATE |202…
4
Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic data for the company's online store and analyzing
the effectiveness of its online campaign across various social media platforms.Which type of traffic should Daniel focus on in this
case?
TERM
The traffic that focuses on the number of customers that a business is getting daily
Image
DEFINITION
5
A data scientist for a marketing organization has used spreadsheets to perform basic data analysis of the organization's current
campaign. However, the data scientist now wants to perform customized data analysis to create comprehensive campaign
performance reports.What is an efficient approach in this case?
TERM
The data scientist should use the data analysis libraries available in Python for data mining and data processing.
Image
DEFINITION
6
A marketing team has created spreadsheets and charts to present user data related to a campaign. However, the team also wants to
present real-time data and insights about the campaign to its stakeholders as well as share customized reports with its stakeholders.
The team decides to use Google Data studio for this. What is the importance of Google Data Studio in this case?
TERM
It allows visualization of campaign data using dashboards and customer reports.
Image
DEFINITION
7
A company is running a campaign to increase product sales, and the marketing team of the company is tracking campaign data using
Google Analytics. The team decides to use funnel exploration to visualize the steps that users take to complete a task such as making
a purchase. How is the use of funnel exploration beneficial in this case?
TERM
It helps the team to understand how successfully users are completing each stage in order to improve inefficient
customer journeys. Image
DEFINITION
https://quizlet.com/1196986303/autosaved 2/33
,7/29/26, 9:17 AM Edit · WGU D381 E-Commerce and Marketing Analytics Exam (2026) Questions & Answers | 100% Verified solutions UPDATE |202…
8
A marketing specialist of a company is using the explorations feature in Google Analytics to track the data of the company's latest
advertising campaign.Which information is the marketing specialist going to find if they use the cohort technique in this case?
TERM
Insights about a group of users who share common attributes
Image
DEFINITION
9
What should a business do to ensure that web analytics tools are capable of monitoring and tracking website performance during a
campaign?
TERM
Run a piece of code or a tag on each website that needs to be monitored to make web analytics tools aware of them
Image
DEFINITION
10
A company is working on three digital advertising campaigns, with the marketing goal of increasing brand awareness. Which
approach should this company take to efficiently monitor the progress of each campaign?
TERM
Set a specific performance goal for each campaign
Image
DEFINITION
11
The marketing team of a company wants to increase the efficiency of the company's latest digital marketing campaign. So the team
decides to link the Google Ads account to Google Analytics. What is the benefit of linking the two Google platforms in this case?
TERM
It enables the team to merge data about conversions from Google Ads with data about audience demographics in
Google Analytics. Image
DEFINITION
https://quizlet.com/1196986303/autosaved 3/33
, 7/29/26, 9:17 AM Edit · WGU D381 E-Commerce and Marketing Analytics Exam (2026) Questions & Answers | 100% Verified solutions UPDATE |202…
12
An e-commerce website plans to run A/B tests to determine whether it should change the color of the "Checkout" button from orange
to green. The company then creates a hypothesis to explain the "how" and "why" of the experiment.Why is it important to have a
strong hypothesis in this case?
TERM
It makes it easier to quantify the results and communicate them to stakeholders.
Image
DEFINITION
13
A pet adoption center ran an A/B test to determine whether replacing dog videos on its website with cat videos will lead to more
adoption inquiries. The center developed the following hypothesis: "As the research shows that most popular animal videos are cat
videos, it is expected that using a cat video on the web page will increase adoption inquiries by 5%." However, the A/B test for the
asset failed to give the expected outcome.What should the center do in this case?
TERM
Adjust the hypothesis and test another variant
Image
DEFINITION
14
Li moves to a new city and stays for a year. While living there, Li buys groceries twice a month from a local grocery store. Li's average
order value is $75.What is Li's lifetime value (LTV) for this local grocery store?
TERM
$1,800
Image
DEFINITION
15
The goal of an e-commerce company's marketing campaign is to encourage visitors to its website to sign up for a newsletter. At the
end of the campaign, data shows that newsletter sign-ups increased by 22 percent because of the campaign.Which type of conversion
does this scenario exemplify?
TERM
https://quizlet.com/1196986303/autosaved 4/33
Back to set Done
Public
Title
WGU D381 E-Commerce and Marketing Analytics Exam (2026) Questions & Answers | 100% Verified solutions UPDATE |2026!! STUDY GUID
Add a description...
Import Add diagram
Suggestions
1
When it comes to Google marketing analytics, why is the number of impressions important?
TERM
The number of impressions help a business assess whether its campaign is on track based on the parameters set by it.
Image
DEFINITION
2
A group of individuals have set up an e-store and are running a digital campaign to understand the effectiveness of the design of the
e-store.What is the use of Google Analytics in this case?
TERM
To help assess data pertaining to the design factors that correlate with the campaign goals
Image
DEFINITION
3
Maria at Whole Pine, Inc. is tasked by her supervisor with evaluating the paid traffic data for the company's online store to determine
the success of the latest digital advertising campaign in achieving the campaign goal of increasing the click-through rate from 3% to
7%. How is paid traffic directly correlated with the campaign goal for the online store?
TERM
Paid traffic helps to determine the current success of sales strategies for a product that is being advertised.
Image
DEFINITION
https://quizlet.com/1196986303/autosaved 1/33
,7/29/26, 9:17 AM Edit · WGU D381 E-Commerce and Marketing Analytics Exam (2026) Questions & Answers | 100% Verified solutions UPDATE |202…
4
Daniel at Whole Pine Inc. is tasked by his supervisor with segregating direct traffic data for the company's online store and analyzing
the effectiveness of its online campaign across various social media platforms.Which type of traffic should Daniel focus on in this
case?
TERM
The traffic that focuses on the number of customers that a business is getting daily
Image
DEFINITION
5
A data scientist for a marketing organization has used spreadsheets to perform basic data analysis of the organization's current
campaign. However, the data scientist now wants to perform customized data analysis to create comprehensive campaign
performance reports.What is an efficient approach in this case?
TERM
The data scientist should use the data analysis libraries available in Python for data mining and data processing.
Image
DEFINITION
6
A marketing team has created spreadsheets and charts to present user data related to a campaign. However, the team also wants to
present real-time data and insights about the campaign to its stakeholders as well as share customized reports with its stakeholders.
The team decides to use Google Data studio for this. What is the importance of Google Data Studio in this case?
TERM
It allows visualization of campaign data using dashboards and customer reports.
Image
DEFINITION
7
A company is running a campaign to increase product sales, and the marketing team of the company is tracking campaign data using
Google Analytics. The team decides to use funnel exploration to visualize the steps that users take to complete a task such as making
a purchase. How is the use of funnel exploration beneficial in this case?
TERM
It helps the team to understand how successfully users are completing each stage in order to improve inefficient
customer journeys. Image
DEFINITION
https://quizlet.com/1196986303/autosaved 2/33
,7/29/26, 9:17 AM Edit · WGU D381 E-Commerce and Marketing Analytics Exam (2026) Questions & Answers | 100% Verified solutions UPDATE |202…
8
A marketing specialist of a company is using the explorations feature in Google Analytics to track the data of the company's latest
advertising campaign.Which information is the marketing specialist going to find if they use the cohort technique in this case?
TERM
Insights about a group of users who share common attributes
Image
DEFINITION
9
What should a business do to ensure that web analytics tools are capable of monitoring and tracking website performance during a
campaign?
TERM
Run a piece of code or a tag on each website that needs to be monitored to make web analytics tools aware of them
Image
DEFINITION
10
A company is working on three digital advertising campaigns, with the marketing goal of increasing brand awareness. Which
approach should this company take to efficiently monitor the progress of each campaign?
TERM
Set a specific performance goal for each campaign
Image
DEFINITION
11
The marketing team of a company wants to increase the efficiency of the company's latest digital marketing campaign. So the team
decides to link the Google Ads account to Google Analytics. What is the benefit of linking the two Google platforms in this case?
TERM
It enables the team to merge data about conversions from Google Ads with data about audience demographics in
Google Analytics. Image
DEFINITION
https://quizlet.com/1196986303/autosaved 3/33
, 7/29/26, 9:17 AM Edit · WGU D381 E-Commerce and Marketing Analytics Exam (2026) Questions & Answers | 100% Verified solutions UPDATE |202…
12
An e-commerce website plans to run A/B tests to determine whether it should change the color of the "Checkout" button from orange
to green. The company then creates a hypothesis to explain the "how" and "why" of the experiment.Why is it important to have a
strong hypothesis in this case?
TERM
It makes it easier to quantify the results and communicate them to stakeholders.
Image
DEFINITION
13
A pet adoption center ran an A/B test to determine whether replacing dog videos on its website with cat videos will lead to more
adoption inquiries. The center developed the following hypothesis: "As the research shows that most popular animal videos are cat
videos, it is expected that using a cat video on the web page will increase adoption inquiries by 5%." However, the A/B test for the
asset failed to give the expected outcome.What should the center do in this case?
TERM
Adjust the hypothesis and test another variant
Image
DEFINITION
14
Li moves to a new city and stays for a year. While living there, Li buys groceries twice a month from a local grocery store. Li's average
order value is $75.What is Li's lifetime value (LTV) for this local grocery store?
TERM
$1,800
Image
DEFINITION
15
The goal of an e-commerce company's marketing campaign is to encourage visitors to its website to sign up for a newsletter. At the
end of the campaign, data shows that newsletter sign-ups increased by 22 percent because of the campaign.Which type of conversion
does this scenario exemplify?
TERM
https://quizlet.com/1196986303/autosaved 4/33
