APR Exam Questions With Complete
Solutions
What does the Sarbanes-Oxley Act of 2002 and SEC and NYSE rules do? -
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CORRECT ANSWER✔✔-1. "Separate the Siamese twins" company and
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auditing firm |
2. Public company accounting oversight board
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3. Financial reports must be signed by CEO
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4. Company loans to directors and officers prohibited
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5. 11 types of financial crimes now carry statutory maximum sentences
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What are the basic 10 steps in the evaluation process? - CORRECT
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ANSWER✔✔-1. Establish agreement on the uses and purposes of the | | | | | | | | | |
evaluation.
2. Secure organization commitment to evaluation.
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3. Develop consensus on using evaluation research within the
| | | | | | | | |
department.
4. Write program objectives in observable and measurable forms.
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5. Select the most appropriate criteria.
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6. Determine the best way to gather evidence.
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7. Keep complete program records.
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,8. Use evaluation findings to manage the program.
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9. Report evaluation results to management.
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10. Add to professional knowledge.
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What are the stages and levels for evaluating public relations programs?
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- CORRECT ANSWER✔✔-1. Preparation
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2. Implementation
|
3. Impact
|
See Figure 14.2 on page 368
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What is the Flesch Formula? | | | |
Dr. Rudolph Flesch's Readability Score? - CORRECT ANSWER✔✔-1.
| | | | | | | |
Count the sentences, words and syllables.
| | | | |
2. Compute the average sentence length.
| | | | |
3. Compute the average word length.
| | | | |
4. Use these averages in the Readability Score Formula.
| | | | | | | |
5. Estimate the relative reading difficulty. At least 60 plain English, at
| | | | | | | | | | | |
least 80 conversational English
| | |
Readability Score = 206.835 - [(average sentence length x 1.015 +
| | | | | | | | | | |
(average word length x 84.6)] | | | |
,What is the Gunning Formula or the Fox Index? - CORRECT
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ANSWER✔✔-Fog Index = 0.04 x (average number of words per sentence | | | | | | | | | |
+ number of long words per 100 words)
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The Fog Index provides an indication of the number of years of
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education needed to find copy easy to read: Sixth grader through
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College Graduate. |
What is Daniel Starch's print advertising recognition method, as used by
| | | | | | | | | | |
Starch INRA Hooper, Inc.? - CORRECT ANSWER✔✔-Results divide
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readers into three categories:
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1. Notes readers simply recall having seen the ad
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2. Associated readers also remember the name of the advertiser
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3. Read most readers say that they read at least 50 percent of the copy.
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What four methods do radio and television research employ? -
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CORRECT ANSWER✔✔-1. Diary | |
2. Meter
|
3. People meter
| |
4. Telephone interview
| |
What is an intermediate impact assessment? - CORRECT ANSWER✔✔-
| | | | | | | |
These assessments monitor progress toward objectives and goals while
| | | | | | | | |
the program is being implemented.
| | | |
, What is a summative impact assessment? - CORRECT ANSWER✔✔-
| | | | | | | |
These assessments provide evidence of success or failure in reaching
| | | | | | | | | |
the planned ending point.
| | |
What is Benchmarks Evaluation Model? - CORRECT ANSWER✔✔-1.
| | | | | | | |
Preparation
2. Implementation
|
3. Impact
|
What is summative research? - CORRECT ANSWER✔✔-Research after
| | | | | | | |
the program.
|
What is formative research? - CORRECT ANSWER✔✔-Research before
| | | | | | | |
and during the program.
| | |
What are the components of communication strategy? - CORRECT
| | | | | | | | |
ANSWER✔✔-1. to inform internal and external target publics of the
| | | | | | | | | |
action
2. to persuade those publics to support and accept the action
| | | | | | | | | |
3. to instruct publics in skills needed to translate intention into action
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Solutions
What does the Sarbanes-Oxley Act of 2002 and SEC and NYSE rules do? -
| | | | | | | | | | | | |
CORRECT ANSWER✔✔-1. "Separate the Siamese twins" company and
| | | | | | | | |
auditing firm |
2. Public company accounting oversight board
| | | | |
3. Financial reports must be signed by CEO
| | | | | | |
4. Company loans to directors and officers prohibited
| | | | | | |
5. 11 types of financial crimes now carry statutory maximum sentences
| | | | | | | | | |
What are the basic 10 steps in the evaluation process? - CORRECT
| | | | | | | | | | | |
ANSWER✔✔-1. Establish agreement on the uses and purposes of the | | | | | | | | | |
evaluation.
2. Secure organization commitment to evaluation.
| | | | |
3. Develop consensus on using evaluation research within the
| | | | | | | | |
department.
4. Write program objectives in observable and measurable forms.
| | | | | | | |
5. Select the most appropriate criteria.
| | | | |
6. Determine the best way to gather evidence.
| | | | | | |
7. Keep complete program records.
| | | |
,8. Use evaluation findings to manage the program.
| | | | | | |
9. Report evaluation results to management.
| | | | |
10. Add to professional knowledge.
| | | |
What are the stages and levels for evaluating public relations programs?
| | | | | | | | | |
- CORRECT ANSWER✔✔-1. Preparation
| | | |
2. Implementation
|
3. Impact
|
See Figure 14.2 on page 368
| | | | |
What is the Flesch Formula? | | | |
Dr. Rudolph Flesch's Readability Score? - CORRECT ANSWER✔✔-1.
| | | | | | | |
Count the sentences, words and syllables.
| | | | |
2. Compute the average sentence length.
| | | | |
3. Compute the average word length.
| | | | |
4. Use these averages in the Readability Score Formula.
| | | | | | | |
5. Estimate the relative reading difficulty. At least 60 plain English, at
| | | | | | | | | | | |
least 80 conversational English
| | |
Readability Score = 206.835 - [(average sentence length x 1.015 +
| | | | | | | | | | |
(average word length x 84.6)] | | | |
,What is the Gunning Formula or the Fox Index? - CORRECT
| | | | | | | | | | |
ANSWER✔✔-Fog Index = 0.04 x (average number of words per sentence | | | | | | | | | |
+ number of long words per 100 words)
| | | | | | | |
The Fog Index provides an indication of the number of years of
| | | | | | | | | | | |
education needed to find copy easy to read: Sixth grader through
| | | | | | | | | | |
College Graduate. |
What is Daniel Starch's print advertising recognition method, as used by
| | | | | | | | | | |
Starch INRA Hooper, Inc.? - CORRECT ANSWER✔✔-Results divide
| | | | | | | |
readers into three categories:
| | |
1. Notes readers simply recall having seen the ad
| | | | | | | |
2. Associated readers also remember the name of the advertiser
| | | | | | | | |
3. Read most readers say that they read at least 50 percent of the copy.
| | | | | | | | | | | | | |
What four methods do radio and television research employ? -
| | | | | | | | | |
CORRECT ANSWER✔✔-1. Diary | |
2. Meter
|
3. People meter
| |
4. Telephone interview
| |
What is an intermediate impact assessment? - CORRECT ANSWER✔✔-
| | | | | | | |
These assessments monitor progress toward objectives and goals while
| | | | | | | | |
the program is being implemented.
| | | |
, What is a summative impact assessment? - CORRECT ANSWER✔✔-
| | | | | | | |
These assessments provide evidence of success or failure in reaching
| | | | | | | | | |
the planned ending point.
| | |
What is Benchmarks Evaluation Model? - CORRECT ANSWER✔✔-1.
| | | | | | | |
Preparation
2. Implementation
|
3. Impact
|
What is summative research? - CORRECT ANSWER✔✔-Research after
| | | | | | | |
the program.
|
What is formative research? - CORRECT ANSWER✔✔-Research before
| | | | | | | |
and during the program.
| | |
What are the components of communication strategy? - CORRECT
| | | | | | | | |
ANSWER✔✔-1. to inform internal and external target publics of the
| | | | | | | | | |
action
2. to persuade those publics to support and accept the action
| | | | | | | | | |
3. to instruct publics in skills needed to translate intention into action
| | | | | | | | | | |
