CADS 1600 FINAL EXAM VERIFIED STUDY GUIDE
Fashion Market - Answers - locations where fashion brand companies sell their
merchandise to retailers
Mart - Answers - a building or group of buildings that houses showrooms in which sales
representatives show apparel and home fashion lines to retail buyers
Retail Relations Program - Answers - variety of programs and services designed to
enhance the buyer's experience and help them to be more effective and efficient in their
jobs
Examples of retail relations program - Answers - seminars, fashion shows, financing
assistance
market weeks are trade shows are the primary opportunities for what? - Answers -
designers, manufacturers, and retailers to connect and conduct business
Market Weeks - Answers - primary times during the year when lines are shown to retail
buyers at marts
fashion brand market centers - Answers - NYC, LA, paris, london, milan, rome, tokyo,
hong kong, seoul, taipei, rio de janeiro, bueno aires, and sydney
Activities at market weeks - Answers - set appointments, review lines, attend seminars
and fashion shows, place orders
fashion season- summer - Answers - NYC market- october
all other markets- january
fashion season- fall I - Answers - NYC market- january
all other markets- march-april
fashion season- fall II - Answers - NYC market- feburary
all other markets- june
fashion season- holiday and resot - Answers - NYC market- june
all other markets- august
fashion season- spring - Answers - NYC market- september
all other markets- october-novemeber
, Trade Shows - Answers - events at which many companies set up elaborate exhibits to
show their products, give away samples, distribute product literature, and troll for new
business contacts
open-to-buy - Answers - a specific amount of money buyers come to market weeks to
spend on specific categories of merchandise
US Fashion Market Centers - Answers - NYC, LA, Chicago, Dallas, Atlanta
primary east coast market center - Answers - NYC
primary west coast market center - Answers - LA
Souther American Fashion Brand Market Centers - Answers - Argentina and Brazil
European Fashion Market Centers - Answers - France, Germany, Italy, UK, Spain
Asian Fashion Brand Market Centers - Answers - Japan, Hong Kong, China, South
Korea, Taiwan
where are trade shows located? - Answers - Marts, Convention Centers, or Large
Hotels in larger cities
what are the most popular apparel trade shows? - Answers - -AccessoriesTheShow:
NYC and Las Vegas
-Fashion Footwear Association of New York (FFANY): NYC
-Outdoor Retailer: Salt Lake City, UT
-Fashion Avenue Market Expo (FAME): NYC and Las Vegas
-Moda: NYC and Las Vegas
-Men's Guide Guild in California (MAGIC) Marketplace: Las Vegas
sales representative - Answers - individual who serves as the intermediary between the
fashion brand company and the retailer, selling the fashion line to retail buyers
3 functions of sales reps - Answers - 1. showing lines to retail buyers and demonstrating
product features
2. negotiating terms of sale
3. writing orders for merchandise
company sales reps - Answers - work for a particular company and are housed in
corporate showrooms owned by the company
independent sales reps - Answers - Work for themselves and typically represent lines
from several different noncompeting, but related, companies
Fashion Market - Answers - locations where fashion brand companies sell their
merchandise to retailers
Mart - Answers - a building or group of buildings that houses showrooms in which sales
representatives show apparel and home fashion lines to retail buyers
Retail Relations Program - Answers - variety of programs and services designed to
enhance the buyer's experience and help them to be more effective and efficient in their
jobs
Examples of retail relations program - Answers - seminars, fashion shows, financing
assistance
market weeks are trade shows are the primary opportunities for what? - Answers -
designers, manufacturers, and retailers to connect and conduct business
Market Weeks - Answers - primary times during the year when lines are shown to retail
buyers at marts
fashion brand market centers - Answers - NYC, LA, paris, london, milan, rome, tokyo,
hong kong, seoul, taipei, rio de janeiro, bueno aires, and sydney
Activities at market weeks - Answers - set appointments, review lines, attend seminars
and fashion shows, place orders
fashion season- summer - Answers - NYC market- october
all other markets- january
fashion season- fall I - Answers - NYC market- january
all other markets- march-april
fashion season- fall II - Answers - NYC market- feburary
all other markets- june
fashion season- holiday and resot - Answers - NYC market- june
all other markets- august
fashion season- spring - Answers - NYC market- september
all other markets- october-novemeber
, Trade Shows - Answers - events at which many companies set up elaborate exhibits to
show their products, give away samples, distribute product literature, and troll for new
business contacts
open-to-buy - Answers - a specific amount of money buyers come to market weeks to
spend on specific categories of merchandise
US Fashion Market Centers - Answers - NYC, LA, Chicago, Dallas, Atlanta
primary east coast market center - Answers - NYC
primary west coast market center - Answers - LA
Souther American Fashion Brand Market Centers - Answers - Argentina and Brazil
European Fashion Market Centers - Answers - France, Germany, Italy, UK, Spain
Asian Fashion Brand Market Centers - Answers - Japan, Hong Kong, China, South
Korea, Taiwan
where are trade shows located? - Answers - Marts, Convention Centers, or Large
Hotels in larger cities
what are the most popular apparel trade shows? - Answers - -AccessoriesTheShow:
NYC and Las Vegas
-Fashion Footwear Association of New York (FFANY): NYC
-Outdoor Retailer: Salt Lake City, UT
-Fashion Avenue Market Expo (FAME): NYC and Las Vegas
-Moda: NYC and Las Vegas
-Men's Guide Guild in California (MAGIC) Marketplace: Las Vegas
sales representative - Answers - individual who serves as the intermediary between the
fashion brand company and the retailer, selling the fashion line to retail buyers
3 functions of sales reps - Answers - 1. showing lines to retail buyers and demonstrating
product features
2. negotiating terms of sale
3. writing orders for merchandise
company sales reps - Answers - work for a particular company and are housed in
corporate showrooms owned by the company
independent sales reps - Answers - Work for themselves and typically represent lines
from several different noncompeting, but related, companies
