WGU D077 COMPREHENSIVE EXAM
SCRIPT VERIFIED QUESTIONS COMPLETE
ANSWERS GRADED APLUS
◉ Personal selling
Answer: A type of selling that uses person-to-person interaction to
sell products and services
◉ sales promotion
Answer: Marketing activities such as coupons that provide a direct
incentive for the customer to make an immediate purchase of the
product
◉ Public relations
Answer: The practice of creating and maintaining public goodwill
through publicity and nonpaid forms of communication
◉ Content marketing
Answer: Promotion through the creation and sharing of messages
and materials designed to stimulate interest in a product
◉ Guerilla marketing
, Answer: Innovative, unconventional promotional tactics that engage
customers through unique experiences
◉ Integrated marketing communication
Answer: Immersive and targeted communication with customers to
help move them through the various stages of the buying process
◉ Place
Answer: Element of the marketing mix involved with getting the
product from the producer to the customer
◉ Distribution
Answer: Process of acquiring raw materials and moving materials
and finished products from the producer to customers
◉ Supply chain
Answer: System a company uses to acquire raw material, produce
products, and deliver the products and services to customers
◉ Direct distribution
Answer: Sale of products from the producer to the end user without
an intermediary
SCRIPT VERIFIED QUESTIONS COMPLETE
ANSWERS GRADED APLUS
◉ Personal selling
Answer: A type of selling that uses person-to-person interaction to
sell products and services
◉ sales promotion
Answer: Marketing activities such as coupons that provide a direct
incentive for the customer to make an immediate purchase of the
product
◉ Public relations
Answer: The practice of creating and maintaining public goodwill
through publicity and nonpaid forms of communication
◉ Content marketing
Answer: Promotion through the creation and sharing of messages
and materials designed to stimulate interest in a product
◉ Guerilla marketing
, Answer: Innovative, unconventional promotional tactics that engage
customers through unique experiences
◉ Integrated marketing communication
Answer: Immersive and targeted communication with customers to
help move them through the various stages of the buying process
◉ Place
Answer: Element of the marketing mix involved with getting the
product from the producer to the customer
◉ Distribution
Answer: Process of acquiring raw materials and moving materials
and finished products from the producer to customers
◉ Supply chain
Answer: System a company uses to acquire raw material, produce
products, and deliver the products and services to customers
◉ Direct distribution
Answer: Sale of products from the producer to the end user without
an intermediary
