Business 830 Chapter 4: Exploratory
Research Exam QUESTIONS AND VERIFIED
CORRECT ANSWERS GRADED A+ LATEST
100% GUARANTEED PASS
-Flexible: Frequently use multiple methods, adjust as you go as you learn more about the
problem at hand
Exploratory Studies - CORRECT ANSWER--Literature search
-Depth interviews
-Focus groups
-Data mining
-Case analyses
-Projective methods
Literature Search - CORRECT ANSWER-Good old-fashioned search of "what's out there." Almost
all research should start here...
-Trade journal articles
-Academic articles
-Magazines
-Newspapers & publications
-Books
-Other ONLINE sources
, ... for data or insight into the problem at hand
Depth Interviews - CORRECT ANSWER--Interviews with people knowledgeable about the topic
area. Anyone who knows anything about the issue at hand!
Exs:
Those who work with it (employees)
Those who study it (librarians)
Those who live it (consumers!)
Focus Groups - CORRECT ANSWER-Discussion among a small number of individuals in a group
setting
-Led by a moderator who follows an outline of prespecified questions, a.k.a. Discussion Guide
-Individuals within a group are homogeneous, the same on some criteria
-Variability introduced across groups
-Typically 8 to 12 people, 1.5 to 2 hours in length
-Relies, even thrives, on group discussion!
all about the SYNERGY
Focus Group Moderator - CORRECT ANSWER--Critical element
-The individual that leads the focus group and guides the session
Traits:
Personable
Superior listening ability
Excellent short-term memory
Well organized
High energy level
Can capture and build on themes & ideas in real time
Research Exam QUESTIONS AND VERIFIED
CORRECT ANSWERS GRADED A+ LATEST
100% GUARANTEED PASS
-Flexible: Frequently use multiple methods, adjust as you go as you learn more about the
problem at hand
Exploratory Studies - CORRECT ANSWER--Literature search
-Depth interviews
-Focus groups
-Data mining
-Case analyses
-Projective methods
Literature Search - CORRECT ANSWER-Good old-fashioned search of "what's out there." Almost
all research should start here...
-Trade journal articles
-Academic articles
-Magazines
-Newspapers & publications
-Books
-Other ONLINE sources
, ... for data or insight into the problem at hand
Depth Interviews - CORRECT ANSWER--Interviews with people knowledgeable about the topic
area. Anyone who knows anything about the issue at hand!
Exs:
Those who work with it (employees)
Those who study it (librarians)
Those who live it (consumers!)
Focus Groups - CORRECT ANSWER-Discussion among a small number of individuals in a group
setting
-Led by a moderator who follows an outline of prespecified questions, a.k.a. Discussion Guide
-Individuals within a group are homogeneous, the same on some criteria
-Variability introduced across groups
-Typically 8 to 12 people, 1.5 to 2 hours in length
-Relies, even thrives, on group discussion!
all about the SYNERGY
Focus Group Moderator - CORRECT ANSWER--Critical element
-The individual that leads the focus group and guides the session
Traits:
Personable
Superior listening ability
Excellent short-term memory
Well organized
High energy level
Can capture and build on themes & ideas in real time
