BUS2-130 Exam 1 UPDATED
QUESTIONS AND CORRECT ANSWERS
After World War I and the Great Depression, consumers purchased far less. To address
overproduction, companies relied on advertising and personal selling. This was the - CORRECT
ANSWER sales-oriented era
In the ________ era, manufacturers focused on product innovation, rather than satisfying the needs of
individual customers. - CORRECT ANSWER production-oriented
Which of the following is one of the core practices among value-oriented marketers? - CORRECT
ANSWER constantly measuring the benefits that customers receive against the costs of
offerings
Rather than being just a random activity, good marketing requires ________ in determining
appropriate actions to produce sound decisions. - CORRECT ANSWER thoughtful planning
The ________ consists of the product, price, place, and promotion of an offering. - CORRECT
ANSWER marketing mix
According to your text, which of the following can be said regarding the use of social media in
advertising? - CORRECT ANSWER Only about 30 percent of the world's population uses
Facebook—which means 70 percent still has not signed up.
The ________ addresses how a product will be designed, how much it should cost, how it will be
promoted, and how it will get to consumers. - CORRECT ANSWER marketing plan
Understanding consumers' ________ is fundamental to marketing success. - CORRECT ANSWER
needs and wants
A group that sponsors poster contests for children to promote bicycle safety is providing which of the
following marketing offerings? - CORRECT ANSWER ideas
, A business philosophy and set of strategies, programs, and systems that focus on identifying and
building loyalty among the firm's most valued customers is known as - CORRECT ANSWER
customer relationship management.
When an optical center provides eye exams and new contact lenses as its offering, it is an example of
which the following combinations? - CORRECT ANSWER goods and services
Amazon collects massive amounts of data about how, when, why, where, and what people buy, and
then analyzes those data to better serve its customers. This activity refers to - CORRECT ANSWER
marketing analytics.
Which marketing mix element deals specifically with retailing and marketing channel management? -
CORRECT ANSWER place
During the last couple of decades, it has become important for value-oriented marketers to ________
with customers. - CORRECT ANSWER move toward a relational orientation from a
transactional perspective
Redbox uses the ________ element of the marketing mix to make movie rentals available for
customers when and where they need them. - CORRECT ANSWER place
The ________ era embraced the belief that a good product would sell itself. - CORRECT ANSWER
production-oriented
Smithward. Inc. manufactures reusable water bottles. It targets its marketing campaigns at different
market ________, including outdoor enthusiasts, health-conscious buyers, and young people who
want the current fashion accessory. - CORRECT ANSWER segments
Which of the marketing mix elements corresponds to what the buyer gives up in the marketing
exchange? - CORRECT ANSWER price
The goal of a marketing exchange is that the parties to the transaction be - CORRECT ANSWER
satisfied.
QUESTIONS AND CORRECT ANSWERS
After World War I and the Great Depression, consumers purchased far less. To address
overproduction, companies relied on advertising and personal selling. This was the - CORRECT
ANSWER sales-oriented era
In the ________ era, manufacturers focused on product innovation, rather than satisfying the needs of
individual customers. - CORRECT ANSWER production-oriented
Which of the following is one of the core practices among value-oriented marketers? - CORRECT
ANSWER constantly measuring the benefits that customers receive against the costs of
offerings
Rather than being just a random activity, good marketing requires ________ in determining
appropriate actions to produce sound decisions. - CORRECT ANSWER thoughtful planning
The ________ consists of the product, price, place, and promotion of an offering. - CORRECT
ANSWER marketing mix
According to your text, which of the following can be said regarding the use of social media in
advertising? - CORRECT ANSWER Only about 30 percent of the world's population uses
Facebook—which means 70 percent still has not signed up.
The ________ addresses how a product will be designed, how much it should cost, how it will be
promoted, and how it will get to consumers. - CORRECT ANSWER marketing plan
Understanding consumers' ________ is fundamental to marketing success. - CORRECT ANSWER
needs and wants
A group that sponsors poster contests for children to promote bicycle safety is providing which of the
following marketing offerings? - CORRECT ANSWER ideas
, A business philosophy and set of strategies, programs, and systems that focus on identifying and
building loyalty among the firm's most valued customers is known as - CORRECT ANSWER
customer relationship management.
When an optical center provides eye exams and new contact lenses as its offering, it is an example of
which the following combinations? - CORRECT ANSWER goods and services
Amazon collects massive amounts of data about how, when, why, where, and what people buy, and
then analyzes those data to better serve its customers. This activity refers to - CORRECT ANSWER
marketing analytics.
Which marketing mix element deals specifically with retailing and marketing channel management? -
CORRECT ANSWER place
During the last couple of decades, it has become important for value-oriented marketers to ________
with customers. - CORRECT ANSWER move toward a relational orientation from a
transactional perspective
Redbox uses the ________ element of the marketing mix to make movie rentals available for
customers when and where they need them. - CORRECT ANSWER place
The ________ era embraced the belief that a good product would sell itself. - CORRECT ANSWER
production-oriented
Smithward. Inc. manufactures reusable water bottles. It targets its marketing campaigns at different
market ________, including outdoor enthusiasts, health-conscious buyers, and young people who
want the current fashion accessory. - CORRECT ANSWER segments
Which of the marketing mix elements corresponds to what the buyer gives up in the marketing
exchange? - CORRECT ANSWER price
The goal of a marketing exchange is that the parties to the transaction be - CORRECT ANSWER
satisfied.
