P98 EXAM, MOST TESTED QUESTIONS AND VERIFIED SOLUTIONS/GET IT 100% ACCURATE!! 2026!!

P98 EXAM, MOST TESTED QUESTIONS
AND VERIFIED SOLUTIONS/GET IT
100% ACCURATE!! 2026!!

P98 Principles of Marketing Practice Exam
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Instructions: Choose the single best answer for each question.
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1. Which of the following is the most fundamental concept of marketing?
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a) Product development
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b) Customer satisfaction
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c) Sales promotions
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d) Mass advertising
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2. What is the first step in the marketing research process?
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a) Collecting primary data
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b) Analyzing the data
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c) Defining the problem and research objectives
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d) Developing the research plan
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3. A company that focuses on making high-
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quality products and improving them over time is operating under which marketing man
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agement orientation? nb




a) The production concept
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b) The product concept
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c) The selling concept
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d) The societal marketing concept
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4. According to the marketing mix, the "4 Ps" are Product, Price, Place, and ________.
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a) Publicity
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b) Purchasing
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c) Persuasion
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d) Promotion
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5. Which of the following is an example of primary data?
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a) Government census reports
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b) A competitor's annual report
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c) Data collected from a customer survey conducted by the company
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d) Industry journals
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,6. The process of dividing a market into distinct groups of buyers with different needs, c
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haracteristics, or behaviors is called ________. nb nb nb nb nb




a) Positioning
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b) Targeting
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c) Differentiation
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d) Market segmentation
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7. A company decides to target the "senior market" with specialized products. This is an
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example of which type of segmentation?
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a) Psychographic
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b) Behavioral
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c) Demographic
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d) Geographic
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8. When a company positions its product as offering the most value for the price, it is us
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ing a ________ positioning strategy.
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a) More for less
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b) More for more
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c) Same for less
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d) Less for much less
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9. In the product life cycle, which stage is characterized by rapidly rising sales and increa
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sing profits? nb




a) Introduction
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b) Growth
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c) Maturity
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d) Decline
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10. Which of the following is NOT a characteristic of services?
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a) Intangibility
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b) Inseparability
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c) Variability
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d) Tangibility
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11. A consumer buying a car for the first time is likely to engage in what type of buying
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behavior?
a) Complex buying behavior
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b) Dissonance-reducing buying behavior
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c) Habitual buying behavior
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d) Variety-seeking buying behavior
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12. The total amount of money a company brings in from selling its goods and services i
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s its ________.
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a) Profit
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,b) Revenue
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c) Return on Investment
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d) Market Share
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13. A pricing strategy where a company sets a high initial price for a new product to "ski
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m" revenues layer by layer from the market is called ________.
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a) Market-penetration pricing
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b) Market-skimming pricing
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c) Value pricing
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d) Promotional pricing
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14. What is the key difference between a push strategy and a pull strategy in promotion
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?
a) Push strategy uses advertising; pull strategy uses public relations
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b) Push strategy focuses on retailers; pull strategy focuses on consumers
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c) Push strategy is for business-to-business; pull strategy is for consumer goods
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d) Push strategy is online; pull strategy is offline
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15. Which of the following is the most effective form of advertising?
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a) Billboards
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b) Radio ads
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c) Mass media television ads
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d) This depends on the target audience and product
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16. A "channel of distribution" is the set of organizations involved in making a product
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available to consumers. What is the most direct channel?
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a) Manufacturer -> Wholesaler -> Retailer -> Consumer
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b) Manufacturer -> Retailer -> Consumer
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c) Manufacturer -> Consumer
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d) Manufacturer -> Agent -> Wholesaler -> Retailer -> Consumer
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17. Which of the following is a major risk associated with a broad product portfolio?
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a) Reduced brand loyalty
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b) Cannibalization of existing products
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c) Lower production costs
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d) Enhanced distribution efficiency
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18. The purpose of branding is to ________.
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a) Increase product cost
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b) Differentiate the product from competitors
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c) Reduce the need for advertising
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d) Satisfy all customer needs
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, 19. Which pricing strategy involves setting prices based on competitors' strategies, price
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s, and market offerings?
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a) Value-based pricing
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b) Cost-based pricing
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c) Competition-based pricing
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d) Dynamic pricing
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20. In the context of social media, "engagement" refers to ________.
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a) The number of followers a brand has
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b) The number of likes, comments, and shares a post receives
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c) The number of ads a user clicks
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d) The frequency of posting
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21. The belief that consumers will favor products that are available and highly affordabl
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e is central to which concept?
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a) The product concept
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b) The selling concept
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c) The production concept
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d) The marketing concept
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22. The total value of a product or service includes its functional, social, and ________ ben
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efits.
a) Emotional
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b) Financial
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c) Environmental
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d) Production
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23. A "marketing intermediary" is a firm that helps the company to promote, sell, and di
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stribute its goods to final buyers. This is also known as a ________.
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a) Competitor
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b) Supplier
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c) Distributor
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d) Franchisor
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24. The shift from a product-centric to a customer-
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centric approach is reflected in the concept of ________.
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a) Mass marketing
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b) Customer relationship management (CRM)
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c) Product standardization
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d) Economies of scale
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25. Which of the following is a non-probability sampling technique?
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a) Simple random sampling
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b) Stratified sampling
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