MARKETING IN THE DIGITAL ERA D373 WGU OA
COMPREHENSIVE EXAMS ALL QUESTIONS AND
ANSWERS SURE A+
✔✔First party cookies - ✔✔Stored on a users computer by the website the user is
visiting
✔✔Third party cookies - ✔✔Stored on the users computer buy a domain other than the
website visited, used to track and deliver online advertising.
✔✔What is brand equity? - ✔✔Refers to customer perception, and acceptance of a
brand versus the product itself
✔✔What is brand strategy? - ✔✔Companies proactively feels brand through positioning,
messaging, identity, etc.
✔✔What is the definition of intangible? - ✔✔A non-physical factor
✔✔What is customer lifetime value? - ✔✔Generally defined as the worth of a customer
over their lifetime of doing business with an organization
, ✔✔What is brand awareness? - ✔✔The first step in cultivating meaning, for long lasting
brand, relationships typically begins with brand identity, seeing, hearing, or interacting
with a Brand through the senses
✔✔What is brand identity? - ✔✔Stimulate senses and enables customers to initially
relate to companies
✔✔What is brand positioning? - ✔✔To create a unique place in peoples minds when
they think of a brand
✔✔What is brand preference? - ✔✔A goal for brand which hopefully leads to brand
loyalty and brand relevance
✔✔What is brand relevance? - ✔✔Consider the nirvana for brands because they are
the only relevant choice for customers
✔✔What is brand architecture? - ✔✔Prefers to have company set up brands and
products within categories and subcategories
✔✔What is brand storytelling? - ✔✔Weaving the narrative of the brand - the Y, the
purpose, the reason - with emotions and feelings that entice people to follow or care
about a brand beyond just the products and services it sells
✔✔ Target customers - ✔✔Customers based on a predefined geographic boundary
✔✔Market segmentation - ✔✔Dividing a market through variables such as age, gender,
education level, family size, occupation, income, and more
✔✔Psychographic - ✔✔Focus on the intrinsic traits the target customer has, such as
values, personalities, interests, attitudes, conscious and subconscious motivators,
lifestyles, and opinions
✔✔Behavioral - ✔✔The way customers go through their decision making and buying
processes, including attitudes towards the brand, the way they use it, and their
knowledge base
✔✔What is marketing? - ✔✔The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers,
clients, partners, and society
✔✔Marketing Coordinator - ✔✔Entry-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization (1-3 years).
COMPREHENSIVE EXAMS ALL QUESTIONS AND
ANSWERS SURE A+
✔✔First party cookies - ✔✔Stored on a users computer by the website the user is
visiting
✔✔Third party cookies - ✔✔Stored on the users computer buy a domain other than the
website visited, used to track and deliver online advertising.
✔✔What is brand equity? - ✔✔Refers to customer perception, and acceptance of a
brand versus the product itself
✔✔What is brand strategy? - ✔✔Companies proactively feels brand through positioning,
messaging, identity, etc.
✔✔What is the definition of intangible? - ✔✔A non-physical factor
✔✔What is customer lifetime value? - ✔✔Generally defined as the worth of a customer
over their lifetime of doing business with an organization
, ✔✔What is brand awareness? - ✔✔The first step in cultivating meaning, for long lasting
brand, relationships typically begins with brand identity, seeing, hearing, or interacting
with a Brand through the senses
✔✔What is brand identity? - ✔✔Stimulate senses and enables customers to initially
relate to companies
✔✔What is brand positioning? - ✔✔To create a unique place in peoples minds when
they think of a brand
✔✔What is brand preference? - ✔✔A goal for brand which hopefully leads to brand
loyalty and brand relevance
✔✔What is brand relevance? - ✔✔Consider the nirvana for brands because they are
the only relevant choice for customers
✔✔What is brand architecture? - ✔✔Prefers to have company set up brands and
products within categories and subcategories
✔✔What is brand storytelling? - ✔✔Weaving the narrative of the brand - the Y, the
purpose, the reason - with emotions and feelings that entice people to follow or care
about a brand beyond just the products and services it sells
✔✔ Target customers - ✔✔Customers based on a predefined geographic boundary
✔✔Market segmentation - ✔✔Dividing a market through variables such as age, gender,
education level, family size, occupation, income, and more
✔✔Psychographic - ✔✔Focus on the intrinsic traits the target customer has, such as
values, personalities, interests, attitudes, conscious and subconscious motivators,
lifestyles, and opinions
✔✔Behavioral - ✔✔The way customers go through their decision making and buying
processes, including attitudes towards the brand, the way they use it, and their
knowledge base
✔✔What is marketing? - ✔✔The set of institutions and processes for creating,
communicating, delivering, and exchanging offers that have value for customers,
clients, partners, and society
✔✔Marketing Coordinator - ✔✔Entry-level marketing position responsible for planning,
executing, and managing a variety of functions to deliver value to the customer and the
organization (1-3 years).
