MARKETING IN THE DIGITAL ERA D373 WGU OA
ACTUAL FINAL EXAMS QUESTIONS AND ANSWERS
SURE A+
✔✔What is digital marketing? - ✔✔Uses all digital media, including the Internet and
mobile and interactive channels, to develop communication and exchanges with
customers
✔✔What is SEO? - ✔✔Search Engine Optimization
✔✔What is inbound marketing? - ✔✔Pulling consumers to your brand, true value added
content that is relevant, contextual, and personalized.
✔✔What is paid media? - ✔✔Print advertising, partnerships, television, banners, radio,
sponsorships, media deals, and paid search.
✔✔What is owned media? - ✔✔Websites, SEO, apps etc
✔✔What is earned media? - ✔✔Search engine optimization, Facebook, YouTube,
Twitter, and forums
, ✔✔What is the awareness stage in a buyers journey? - ✔✔Prospect is experiencing,
and expressing symptoms of a problem or opportunity
✔✔What is the consideration stage any buyers journey? - ✔✔Prospect is now clearly
defined, and given name to their problem or opportunity
✔✔What is the decision stage in a buyers journey? - ✔✔Prospect has now decided on
their solution strategy, method or approach
✔✔What is the fly wheel concept? - ✔✔This model developed by HubSpot is a tool
designed to reinforce the importance of our existing customers in fueling growth
✔✔What is a creative brief? - ✔✔An internal document, identifying the campaign
strategy, the execution, in deliverables of the campaign, and responsible parties.
✔✔What is the ABLE framework? - ✔✔Attention, benefit, linkage, and equity
✔✔What are the benefits of data driven decision making? - ✔✔Potential increase in
sales and some more qualified leads, reduced advertising costs, lower customer
acquisition costs
✔✔What are the types of communications? - ✔✔Target communications, relevant
communications contextual, communications, and personalized communications
✔✔What are measuring marketing efforts? - ✔✔Key performance indicators and metrics
✔✔What includes key performance indicators? - ✔✔Conversions, revenue, number of
new customers, average order value, return on ad spend, and customer life value and
customer acquisition cost
✔✔What includes metrics? - ✔✔Impressions, reach, visits, clicks, bewas, and sign ups
✔✔How does technology impact companies and customers? - ✔✔Digital transformation
is about leveraging digital technologies, to create new and modify existing areas of a
business to reflect competitiveness, customer, focus, and operational efficiencies
✔✔What is a QR code? - ✔✔Quick Response Code. Read and scanned by using
mobile camera
✔✔What is Martech? - ✔✔Simply marketing technology, or the software market is used
to optimize their marketing efforts and achieve their objectives
✔✔What is a tech stack? - ✔✔A combination of programs, solutions, and services to
build or run an application or project
ACTUAL FINAL EXAMS QUESTIONS AND ANSWERS
SURE A+
✔✔What is digital marketing? - ✔✔Uses all digital media, including the Internet and
mobile and interactive channels, to develop communication and exchanges with
customers
✔✔What is SEO? - ✔✔Search Engine Optimization
✔✔What is inbound marketing? - ✔✔Pulling consumers to your brand, true value added
content that is relevant, contextual, and personalized.
✔✔What is paid media? - ✔✔Print advertising, partnerships, television, banners, radio,
sponsorships, media deals, and paid search.
✔✔What is owned media? - ✔✔Websites, SEO, apps etc
✔✔What is earned media? - ✔✔Search engine optimization, Facebook, YouTube,
Twitter, and forums
, ✔✔What is the awareness stage in a buyers journey? - ✔✔Prospect is experiencing,
and expressing symptoms of a problem or opportunity
✔✔What is the consideration stage any buyers journey? - ✔✔Prospect is now clearly
defined, and given name to their problem or opportunity
✔✔What is the decision stage in a buyers journey? - ✔✔Prospect has now decided on
their solution strategy, method or approach
✔✔What is the fly wheel concept? - ✔✔This model developed by HubSpot is a tool
designed to reinforce the importance of our existing customers in fueling growth
✔✔What is a creative brief? - ✔✔An internal document, identifying the campaign
strategy, the execution, in deliverables of the campaign, and responsible parties.
✔✔What is the ABLE framework? - ✔✔Attention, benefit, linkage, and equity
✔✔What are the benefits of data driven decision making? - ✔✔Potential increase in
sales and some more qualified leads, reduced advertising costs, lower customer
acquisition costs
✔✔What are the types of communications? - ✔✔Target communications, relevant
communications contextual, communications, and personalized communications
✔✔What are measuring marketing efforts? - ✔✔Key performance indicators and metrics
✔✔What includes key performance indicators? - ✔✔Conversions, revenue, number of
new customers, average order value, return on ad spend, and customer life value and
customer acquisition cost
✔✔What includes metrics? - ✔✔Impressions, reach, visits, clicks, bewas, and sign ups
✔✔How does technology impact companies and customers? - ✔✔Digital transformation
is about leveraging digital technologies, to create new and modify existing areas of a
business to reflect competitiveness, customer, focus, and operational efficiencies
✔✔What is a QR code? - ✔✔Quick Response Code. Read and scanned by using
mobile camera
✔✔What is Martech? - ✔✔Simply marketing technology, or the software market is used
to optimize their marketing efforts and achieve their objectives
✔✔What is a tech stack? - ✔✔A combination of programs, solutions, and services to
build or run an application or project
