APMP FOUNDATION 2026 EVALUATION QUESTIONS
AND ANSWERS SURE A+
✔✔Q.26 Which of the following is NOT a benefit of content plan development (earlier
called storyboarding)?
It captures strategies
It enables horizontal and vertical reviews
It reduces the document size
It improves consistency of messages - ✔✔It reduces the document size
✔✔Q.27 Which of the following statements is generally seen as best practice?
Draft content plan right after the kick-off meeting
Design content plan to ensure page layout meets CI guidelines (Corporate Identity)
Design content plan jointly with top management
, Draft content plan before the kick-off meeting - ✔✔Draft content plan before the kick-off
meeting
✔✔Q.28 Which of the following statements is correct?
Theme statements highlight your discriminators by linking features to price list items
Theme statements link differentiating features with requirements
Theme statements highlight your discriminators by linking customer needs to quantified
benefits, and by linking those benefits to features
Theme statements are only applicable to very complex proposals - ✔✔Theme
statements highlight your discriminators by linking customer needs to quantified
benefits, and by linking those benefits to features
✔✔Q.29 When is content plan development most appropriate?
In a Q&A style proposal, for new customers, when offering known or existing
products/services
In a Q&A style proposal, when offering known or existing products/services
In a requirements style proposal, for new customers, when offering new
products/services
In a requirements style proposal, when offering to an existing client, offering new
products/services - ✔✔In a requirements style proposal, for new customers, when
offering new products/services
✔✔Q.30 What is seen as best practice with regards to building a compliance matrix?
List items according to importance
Begin each item with a noun
Cluster similar requirements
Follow the order of the proposal request - ✔✔Follow the order of the proposal request
✔✔Q.31 Which of these documents is similar to a "Compliance Checklist"? You may
choose only one.
SWOT-Analysis
AND ANSWERS SURE A+
✔✔Q.26 Which of the following is NOT a benefit of content plan development (earlier
called storyboarding)?
It captures strategies
It enables horizontal and vertical reviews
It reduces the document size
It improves consistency of messages - ✔✔It reduces the document size
✔✔Q.27 Which of the following statements is generally seen as best practice?
Draft content plan right after the kick-off meeting
Design content plan to ensure page layout meets CI guidelines (Corporate Identity)
Design content plan jointly with top management
, Draft content plan before the kick-off meeting - ✔✔Draft content plan before the kick-off
meeting
✔✔Q.28 Which of the following statements is correct?
Theme statements highlight your discriminators by linking features to price list items
Theme statements link differentiating features with requirements
Theme statements highlight your discriminators by linking customer needs to quantified
benefits, and by linking those benefits to features
Theme statements are only applicable to very complex proposals - ✔✔Theme
statements highlight your discriminators by linking customer needs to quantified
benefits, and by linking those benefits to features
✔✔Q.29 When is content plan development most appropriate?
In a Q&A style proposal, for new customers, when offering known or existing
products/services
In a Q&A style proposal, when offering known or existing products/services
In a requirements style proposal, for new customers, when offering new
products/services
In a requirements style proposal, when offering to an existing client, offering new
products/services - ✔✔In a requirements style proposal, for new customers, when
offering new products/services
✔✔Q.30 What is seen as best practice with regards to building a compliance matrix?
List items according to importance
Begin each item with a noun
Cluster similar requirements
Follow the order of the proposal request - ✔✔Follow the order of the proposal request
✔✔Q.31 Which of these documents is similar to a "Compliance Checklist"? You may
choose only one.
SWOT-Analysis
