PROSTART 2 EXAMPREP VERIFIED
QUESTIONS AND SOLUTIONS COMPLETE
LEARNING PACKAGE
●● Marketing
Answer: The process of communicating a business's message to its
market/guests.
●● Marketing mix
Answer: The combination of all the factors that go into creating,
developing, and selling a product.
●● Four P's
Answer: product, price, promotion, place
●● Contemporary marketing mix
Answer: Modification of the standard marketing model, which uses the
"four Ps," to reflect the complexities and challenges operations now face
in today's highly competitive restaurant and foodservice industry; it
consists of three primary elements: product-service mix, presentation
mix, and communication mix.
●● The new marketing mix model is called the
, Answer: contemporary marketing mix
●● Product-service mix
Answer: Element of the contemporary marketing mix that consists of all
of the food and services offered to guests.
●● Presentation mix
Answer: All the elements that make an operation look unique and
contribute to its identity, including the layout, size, type of furniture
used, decorations, color scheme, lighting, and service uniforms.
●● Aesthetic
Answer: The way an operation looks and feels to the guests.
●● Communication mix
Answer: All the ways an operation actively tries to reach, or
communicate, with its desired guests, including through advertising, as
well as through its menu.
●● Marketing Plan
Answer: List of steps an operation must take to sell a product or service
to a specific market.
●● Five components to a marketing plan
QUESTIONS AND SOLUTIONS COMPLETE
LEARNING PACKAGE
●● Marketing
Answer: The process of communicating a business's message to its
market/guests.
●● Marketing mix
Answer: The combination of all the factors that go into creating,
developing, and selling a product.
●● Four P's
Answer: product, price, promotion, place
●● Contemporary marketing mix
Answer: Modification of the standard marketing model, which uses the
"four Ps," to reflect the complexities and challenges operations now face
in today's highly competitive restaurant and foodservice industry; it
consists of three primary elements: product-service mix, presentation
mix, and communication mix.
●● The new marketing mix model is called the
, Answer: contemporary marketing mix
●● Product-service mix
Answer: Element of the contemporary marketing mix that consists of all
of the food and services offered to guests.
●● Presentation mix
Answer: All the elements that make an operation look unique and
contribute to its identity, including the layout, size, type of furniture
used, decorations, color scheme, lighting, and service uniforms.
●● Aesthetic
Answer: The way an operation looks and feels to the guests.
●● Communication mix
Answer: All the ways an operation actively tries to reach, or
communicate, with its desired guests, including through advertising, as
well as through its menu.
●● Marketing Plan
Answer: List of steps an operation must take to sell a product or service
to a specific market.
●● Five components to a marketing plan
